Relación entre la publicidad en Facebook del gimnasio Fitness de Impacto y la fidelización en los clientes de la marca, de 18 a 25 años en la ciudad de Cajamarca, en el periodo 2016

La presente investigación tiene como objetivo principal determinar la relación entre la publicidad en Facebook del gimnasio Impact Fitness SAC y la fidelización en los clientes de la marca de 18 a 25 años en la ciudad de Cajamarca en el periodo 2016. Este trabajo servirá como antecedente científico para otras investigaciones, así como modelo para analizar contenidos de páginas en Facebook de las empresas. Además, la presente investigación ha sido diseñada desde un enfoque cuantitativo y cualitativo, por lo cual se ha elegido la técnica de la encuesta, instrumentalizada en un cuestionario dirigido a 177 clientes de frecuentan el gimnasio, un focus group, instrumentalizada por una guía de pautas dirigido a 7 clientes del gimnasio y una entrevista al jefe de marketing del gimnasio. Se desarrolló un nivel de investigación descriptivo-correlacional y con respecto al diseño de la investigación fue determinado como no experimental de carácter transversal. Se ha concluido que existe una relación moderada entre publicidad en Facebook del gimnasio Impact Fitness SAC y la fidelización de los clientes, puesto que la relación entre ambas variables es de 0.614

APLICAÇÃO DA LÓGICA FUZZY NA SEGURANÇA E SAÚDE DO TRABALHO

O Brasil vem se destacando há alguns anos como o país que mais ocorrem acidentes de trabalho em diversos setores, como indústria da produção e construção civil. Acidentes de trabalho são aqueles que ocorrem no exercício do trabalho a serviço da empresa, provocando lesão temporária ou permanente, ou até mesmo a morte. A inteligência artificial pode contribuir como uma ferramenta promissora na redução de acidentes por ser um campo de conhecimentos que pode apoiar a tomada de decisões de um modo mais simples e mais preciso do que outros métodos, como a gestão por indicadores. A lógica Fuzzy, ou lógica difusa, vem sendo usada para o processo de avaliação de riscos a fim de minimizar a ocorrência de acidentes dentro dos locais de trabalho. Ela encontra-se dentro do campo de conhecimentos da Inteligência Artificial, associada ao processo de tomada de decisões empresariais. Com o objetivo de procurar entender melhor a aplicabilidade da utilização da lógica Fuzzy no processo de avaliação e priorização de riscos, esse trabalho pretende fazer uma revisão sistemática da literatura utilizando o Methodi Ordinatio

Manejo de los materiales plásticos reciclados y mejoramiento de sus propiedades

El presente artículo hace un estudio de lo que es un material plástico reciclado y susaplicaciones. Se inicia con una revisión del concepto de material plástico, sus propie-dades, aspectos y aplicaciones. Adicionalmente, se listan los materiales plásticos másempleados comercialmente y los que se están desarrollando con el fin de reducir elimpacto en el medio ambiente. Posteriormente se hace una revisión de las metodologíasexistentes tanto a nivel mecánico como químico para el procesamiento de los materialesplásticos reciclados, con el fin de obtener objetos de material reciclado, combustibles uotro tipo de plásticos. Finalmente, se hace el planteamiento de una alternativa para elmejoramiento de su calidad

NOSSO BAIRRO EM PAUTA: O ENCONTRO DA UNIVERSIDADE, ESCOLA PÚBLICA E COMUNIDADE

Universidade FEEVAL

Insights into the Skeletonization, Lifestyle, and Affinity of the Unusual Ediacaran Fossil Corumbella

The Ediacaran fossil Corumbella is important because it is hypothesized to be a scyphozoan\ud cnidarian, and thus might be one of the rare examples of bona fide Neoproterozoic nimals.\ud Unfortunately, its mode of life, style of skeletonization, and taxonomic affinity have been very controversial. Here, we use X-ray micro-CT, SEM, and taphonomic analysis to compare preservational modes of Corumbella, in order to better understand the symmetry, mode of construction, preservational style, and taxonomy of this group. Results suggest that articulated and disarticulated specimens of Corumbella from the Ediacaran of Brazil, Paraguay, and the United States, although sometimes preserved very differently, represent\ud the same taxon—Corumbella werneri. Corumbellids had a thick but flexible theca and probably lived with their basalmost part anchored in the sediment, much like Conotubus. When considered together, these results suggest that Corumbella was one of the first animals to build a skeleton, employing a lamellar microfabric similar to conulariids.FAPESP (Proc. 2009/02312-4)NAPAstrobio (PRP-USP)FAPESP (Proc. 2011/50242-5)CNPq (562143/ 2010-6, 458555/2013-4)CAPES.Astrobiology Laboratory (AstroLab, IAG-USP)LNNano/CNPEMNP-BioMa

The Polarised Valence Quark Distribution from semi-inclusive DIS

The semi-inclusive difference asymmetry A^{h^{+}-h^{-}} for hadrons of opposite charge has been measured by the COMPASS experiment at CERN. The data were collected in the years 2002-2004 using a 160 GeV polarised muon beam scattered off a large polarised ^6LiD target and cover the range 0.006 < x < 0.7 and 1 < Q^2 < 100 (GeV/c)^2. In leading order QCD (LO) the asymmetry A_d^{h^{+}-h^{-}} measures the valence quark polarisation and provides an evaluation of the first moment of Delta u_v + Delta d_v which is found to be equal to 0.40 +- 0.07 (stat.) +- 0.05 (syst.) over the measured range of x at Q^2 = 10 (GeV/c)^2. When combined with the first moment of g_1^d previously measured on the same data, this result favours a non-symmetric polarisation of light quarks Delta u-bar = - Delta d-bar at a confidence level of two standard deviations, in contrast to the often assumed symmetric scenario Delta u-bar = Delta d-bar = Delta s-bar = Delta s.Comment: 7 pages, 3 figures, COMPASS, revised: details added, author list update

A chemical survey of exoplanets with ARIEL

Thousands of exoplanets have now been discovered with a huge range of masses, sizes and orbits: from rocky Earth-like planets to large gas giants grazing the surface of their host star. However, the essential nature of these exoplanets remains largely mysterious: there is no known, discernible pattern linking the presence, size, or orbital parameters of a planet to the nature of its parent star. We have little idea whether the chemistry of a planet is linked to its formation environment, or whether the type of host star drives the physics and chemistry of the planet’s birth, and evolution. ARIEL was conceived to observe a large number (~1000) of transiting planets for statistical understanding, including gas giants, Neptunes, super-Earths and Earth-size planets around a range of host star types using transit spectroscopy in the 1.25–7.8 μm spectral range and multiple narrow-band photometry in the optical. ARIEL will focus on warm and hot planets to take advantage of their well-mixed atmospheres which should show minimal condensation and sequestration of high-Z materials compared to their colder Solar System siblings. Said warm and hot atmospheres are expected to be more representative of the planetary bulk composition. Observations of these warm/hot exoplanets, and in particular of their elemental composition (especially C, O, N, S, Si), will allow the understanding of the early stages of planetary and atmospheric formation during the nebular phase and the following few million years. ARIEL will thus provide a representative picture of the chemical nature of the exoplanets and relate this directly to the type and chemical environment of the host star. ARIEL is designed as a dedicated survey mission for combined-light spectroscopy, capable of observing a large and well-defined planet sample within its 4-year mission lifetime. Transit, eclipse and phase-curve spectroscopy methods, whereby the signal from the star and planet are differentiated using knowledge of the planetary ephemerides, allow us to measure atmospheric signals from the planet at levels of 10–100 part per million (ppm) relative to the star and, given the bright nature of targets, also allows more sophisticated techniques, such as eclipse mapping, to give a deeper insight into the nature of the atmosphere. These types of observations require a stable payload and satellite platform with broad, instantaneous wavelength coverage to detect many molecular species, probe the thermal structure, identify clouds and monitor the stellar activity. The wavelength range proposed covers all the expected major atmospheric gases from e.g. H2O, CO2, CH4 NH3, HCN, H2S through to the more exotic metallic compounds, such as TiO, VO, and condensed species. Simulations of ARIEL performance in conducting exoplanet surveys have been performed – using conservative estimates of mission performance and a full model of all significant noise sources in the measurement – using a list of potential ARIEL targets that incorporates the latest available exoplanet statistics. The conclusion at the end of the Phase A study, is that ARIEL – in line with the stated mission objectives – will be able to observe about 1000 exoplanets depending on the details of the adopted survey strategy, thus confirming the feasibility of the main science objectives.Peer reviewedFinal Published versio

Pan-cancer Alterations of the MYC Oncogene and Its Proximal Network across the Cancer Genome Atlas

Although theMYConcogene has been implicated incancer, a systematic assessment of alterations ofMYC, related transcription factors, and co-regulatoryproteins, forming the proximal MYC network (PMN),across human cancers is lacking. Using computa-tional approaches, we define genomic and proteo-mic features associated with MYC and the PMNacross the 33 cancers of The Cancer Genome Atlas.Pan-cancer, 28% of all samples had at least one ofthe MYC paralogs amplified. In contrast, the MYCantagonists MGA and MNT were the most frequentlymutated or deleted members, proposing a roleas tumor suppressors.MYCalterations were mutu-ally exclusive withPIK3CA,PTEN,APC,orBRAFalterations, suggesting that MYC is a distinct onco-genic driver. Expression analysis revealed MYC-associated pathways in tumor subtypes, such asimmune response and growth factor signaling; chro-matin, translation, and DNA replication/repair wereconserved pan-cancer. This analysis reveals insightsinto MYC biology and is a reference for biomarkersand therapeutics for cancers with alterations ofMYC or the PMN