Plano de marketing para o grupo “Quiosque Lisboa”

Mestrado em MarketingEste Trabalho Final de Mestrado tem como propósito a realização de um plano de marketing para o grupo de quiosques, "Quiosque Lisboa", a operar no setor dos serviços desde 2016. O lançamento de concursos por parte da Câmara Municipal de Lisboa, para dinamizar os quiosques, aumenta o número de estabelecimentos na cidade e assim, a concorrência à "Quiosque Lisboa". Contudo, há uma quebra no fluxo de clientes nos meses de época baixa. Neste sentido, o objetivo deste plano de marketing é apresentar táticas de marketing para atrair mais clientes à "Quiosque Lisboa", de forma a atenuar a sazonalidade do negócio. Para tal, foi realizado o diagnóstico empresarial do grupo, avaliada a qualidade tangível do serviço, definidos os objetivos, a estratégia de marketing e por fim, as táticas de marketing-mix. Foi utilizada a metodologia action research. Foram recolhidos dados primários e secundários. Os dados secundários incluem as pesquisas em bases de dados, e os dados primários sobre a realização de duas entrevistas semiestruturadas e aplicação de um inquérito por questionário, a integrar a escala de Raajpoot (2002), para aferir a opinião dos clientes face à qualidade tangível do serviço. No questionário apurou-se que o grupo tem uma média de qualidade tangível consideravelmente positiva, de 3,85, que se traduz numa perceção do ambiente físico positiva. Também se verificou que a meteorologia tem um peso considerável na procura por estes estabelecimentos. Assim, foram sugeridas várias táticas de marketing-mix com implementação prevista para janeiro de 2019, e com um horizonte de um ano.This Master Thesis aims at developing a marketing plan for "Quiosque Lisboa", a group of kiosks that offer a catering service since 2016. The City Council's opening of tenders has motivated the kiosk's activity hence increasing the number of establishments that compete with "Quiosque Lisboa". Nevertheless, the client's flow abates on low season for the whole industry. Consequently, the purpose of the marketing plan here presented is to attract more customers to "Quiosque Lisboa" in order to fight the business' seasonality. In order to do so, this paper conveys a diagnosis of the business group and an analysis of the tangible quality of its service for the definition of a suitable marketing strategy including marketing-mix tactics. The utilized methodology was the action research method. There were primary and secondary data collected for the project, the latter of which was the consultation of existing databases. The primary data consisted of two semi-structured interviews and a survey on the client's opinion on the tangible quality of the service, having as a basis the Raajpoot scale (2002). The main results were that the clients considered the group's quality as significantly positive - 3,85 - which translates into a positive physical environment. The seasonality was proven to be a factor, given that the demand for these services is impacted by the weather. The marketing plan was developed under this context and includes numerous suggestions of marketing-mix tactics which foresees an implementation on January 2019 with a one-year duration.info:eu-repo/semantics/publishedVersio

Brazilian Flora 2020: Leveraging the power of a collaborative scientific network

International audienceThe shortage of reliable primary taxonomic data limits the description of biological taxa and the understanding of biodiversity patterns and processes, complicating biogeographical, ecological, and evolutionary studies. This deficit creates a significant taxonomic impediment to biodiversity research and conservation planning. The taxonomic impediment and the biodiversity crisis are widely recognized, highlighting the urgent need for reliable taxonomic data. Over the past decade, numerous countries worldwide have devoted considerable effort to Target 1 of the Global Strategy for Plant Conservation (GSPC), which called for the preparation of a working list of all known plant species by 2010 and an online world Flora by 2020. Brazil is a megadiverse country, home to more of the world's known plant species than any other country. Despite that, Flora Brasiliensis, concluded in 1906, was the last comprehensive treatment of the Brazilian flora. The lack of accurate estimates of the number of species of algae, fungi, and plants occurring in Brazil contributes to the prevailing taxonomic impediment and delays progress towards the GSPC targets. Over the past 12 years, a legion of taxonomists motivated to meet Target 1 of the GSPC, worked together to gather and integrate knowledge on the algal, plant, and fungal diversity of Brazil. Overall, a team of about 980 taxonomists joined efforts in a highly collaborative project that used cybertaxonomy to prepare an updated Flora of Brazil, showing the power of scientific collaboration to reach ambitious goals. This paper presents an overview of the Brazilian Flora 2020 and provides taxonomic and spatial updates on the algae, fungi, and plants found in one of the world's most biodiverse countries. We further identify collection gaps and summarize future goals that extend beyond 2020. Our results show that Brazil is home to 46,975 native species of algae, fungi, and plants, of which 19,669 are endemic to the country. The data compiled to date suggests that the Atlantic Rainforest might be the most diverse Brazilian domain for all plant groups except gymnosperms, which are most diverse in the Amazon. However, scientific knowledge of Brazilian diversity is still unequally distributed, with the Atlantic Rainforest and the Cerrado being the most intensively sampled and studied biomes in the country. In times of “scientific reductionism”, with botanical and mycological sciences suffering pervasive depreciation in recent decades, the first online Flora of Brazil 2020 significantly enhanced the quality and quantity of taxonomic data available for algae, fungi, and plants from Brazil. This project also made all the information freely available online, providing a firm foundation for future research and for the management, conservation, and sustainable use of the Brazilian funga and flora

Characterisation of microbial attack on archaeological bone

As part of an EU funded project to investigate the factors influencing bone preservation in the archaeological record, more than 250 bones from 41 archaeological sites in five countries spanning four climatic regions were studied for diagenetic alteration. Sites were selected to cover a range of environmental conditions and archaeological contexts. Microscopic and physical (mercury intrusion porosimetry) analyses of these bones revealed that the majority (68%) had suffered microbial attack. Furthermore, significant differences were found between animal and human bone in both the state of preservation and the type of microbial attack present. These differences in preservation might result from differences in early taphonomy of the bones. © 2003 Elsevier Science Ltd. All rights reserved