An empirical investigation of the role of camaraderie, cause, competency, and participation motives in the development of attachment to a charity sport event

This paper examines the factors that contribute to the meaning participants hold for charity sport events. Specifically, the paper investigates the role of three value-laden constructs; along with participation motives, to understand participant attachment to a charity sport event. An online questionnaire was given to participants in the Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (n=568) following the event. Data analysis revealed two recreational event motives, three motives for charitable giving, and three value-laden constructs contribute to attachment to the charity sport event. In addition, the results revealed the value-laden constructs make a stronger contribution to event attachment than the participation motives. Suggestions are made for increasing the meaning held for the event through community building, calls to action, and customization.Griffith Business School, Department of Tourism, Sport and Hotel ManagementFull Tex

Looking at Gender Differences Through the Lens of Sport Spectators

This paper explores common assumptions about the intrinsic differences between male and female consumers within a subset of leisure consumption - sport spectating. This research utilized the Sports Interest Inventory (SII) (Funk, Mahony & Ridinger, 2002) to examine differences between spectators (N = 959) attending men\u27s and women\u27s basketball games at a NCAA Division I institution. MANOVA results revealed nine differences for Team-Gender, seven differences for Spectator-Gender, and three interaction effects. Multiple linear regression analyses revealed that three core interest factors (university pride, team interest, and vicarious achievement) explained a significant proportion of variance in commitment and attendance behavior for fans of both teams. However, a number of interest factors related to Team-Gender and Spectator-Gender emerged to differentially explain levels of commitment and behavior. The results indicate that while there are some commonalities that motivate people to attend college basketball games involving athletes of each gender, there are also differences that make women\u27s basketball unique from men\u27s basketball

Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sports Interest Inventory (SII) to Explain Level of Spectator Support

The central focus of this study was to examine how individual difference factors could be used to explain various levels of consumer support for a specific sport property. The present study extends the Sport Interest Inventory (SII) in order to enhance current understanding of consumer motives in relation to sport in general and women\u27s competitive sport in particular. Confirmatory factor analysis confirmed the 12-item Sport Interest Inventory, measuring 14 individual difference factors related to spectator interest in soccer. Multiple Linear regression analysis revealed that five motivational characteristic--(a) sport interest, (b) team interest, (c) vicarious achievement, (d) role modeling, and (e) entertainment value--explained 54% of variance in level of spectator support for women\u27s professional soccer. These results suggest that augmenting traditional spectator measures offers a better understanding of motivational characteristics in different sport situations and of the impact these motivations have on behavior. Implications for marketers of women\u27s professional sports and of sports in general are discussed

How to Advertise? Role of Congruence and Involvement on Multiscreen Consumption

It has become increasingly common for consumers to use additional devices while watching TV, a phenomenon called multiscreen viewing. This provides an additional advertising channel for marketers, specifically the second screen. However, it is not without its complexities; marketers must optimally time advertisements on the second screen conditional on the primary screen activity. Using a behavioral experiment this study proposes to investigate how consumers’ engagement and psychological involvement with the program on the primary screen affects their multiscreen behavior and its effect on brand recall. We further expect this relationship to be moderated by the congruence of the advertisement relative to the primary screen. Results of the study will not only contribute to the second screen literature in marketing and Information systems, but also help marketers develop actionable strategies for the second screen in multiscreen viewing contexts

Dark matter annihilation and decay in dwarf spheroidal galaxies: The classical and ultrafaint dSphs

Dwarf spheroidal (dSph) galaxies are prime targets for present and future gamma-ray telescopes hunting for indirect signals of particle dark matter. The interpretation of the data requires careful assessment of their dark matter content in order to derive robust constraints on candidate relic particles. Here, we use an optimised spherical Jeans analysis to reconstruct the `astrophysical factor' for both annihilating and decaying dark matter in 21 known dSphs. Improvements with respect to previous works are: (i) the use of more flexible luminosity and anisotropy profiles to minimise biases, (ii) the use of weak priors tailored on extensive sets of contamination-free mock data to improve the confidence intervals, (iii) systematic cross-checks of binned and unbinned analyses on mock and real data, and (iv) the use of mock data including stellar contamination to test the impact on reconstructed signals. Our analysis provides updated values for the dark matter content of 8 `classical' and 13 `ultrafaint' dSphs, with the quoted uncertainties directly linked to the sample size; the more flexible parametrisation we use results in changes compared to previous calculations. This translates into our ranking of potentially-brightest and most robust targets---viz., Ursa Minor, Draco, Sculptor---, and of the more promising, but uncertain targets---viz., Ursa Major 2, Coma---for annihilating dark matter. Our analysis of Segue 1 is extremely sensitive to whether we include or exclude a few marginal member stars, making this target one of the most uncertain. Our analysis illustrates challenges that will need to be addressed when inferring the dark matter content of new `ultrafaint' satellites that are beginning to be discovered in southern sky surveys.Comment: 19 pages, 14 figures, submitted to MNRAS. Supplementary material available on reques

Older Adults’ Physical Activity and Healthcare Costs, 2003–2014

Introduction: Research has documented the health benefits of physical activity among older adults, but the relationship between physical activity and healthcare costs remains unexplored at the population level. Using data from 50 U.S. states and the District of Columbia, this study investigates the extent to which physical activity prevalence is associated with healthcare costs among older adults. Methods: Twelve-year state-level data (2003−2014) were obtained from 5 secondary sources (n=611). Healthcare costs were captured by Medicare Parts A and B spending. Fixed-effect models were estimated in 2019 to assess the relationship between the state-level physical activity prevalence and Medicare costs. The potential lagged associations were captured by lagged variables of physical activity prevalence (i.e., t 1, t 2, and t 3). Results: Physical activity prevalence was not associated with Medicare costs occurring in the concurrent and subsequent year (p>0.05); however, the 2-year lagged variable (p=0.03) and the 3-year lagged variable (p=0.01) for physical activity prevalence were negatively associated with Medicare costs, indicating a time-lagged relationship. It was estimated that a 10 percentage point increase in physical activity prevalence in each state is associated with reduced Medicare Parts A and B costs of 0.4% after 2 years and 1.0% after 3 years. Conclusions: Results revealed a time lag effect highlighted by a delayed inverse relationship between state-level physical activity prevalence and healthcare costs among older adults. This evidence offers governments and communities new insights to guide policymaking on long-term public investment in physical activity intervention programs

Dark matter profiles and annihilation in dwarf spheroidal galaxies: prospectives for present and future γ-ray observatories - I. The classical dwarf spheroidal galaxies

Due to their large dynamical mass-to-light ratios, dwarf spheroidal galaxies (dSphs) are promising targets for the indirect detection of dark matter (DM) in γ-rays. We examine their detectability by present and future γ-ray observatories. The key innovative features of our analysis are as follows: (i) we take into account the angular size of the dSphs; while nearby objects have higher γ-ray flux, their larger angular extent can make them less attractive targets for background-dominated instruments; (ii) we derive DM profiles and the astrophysical J-factor (which parametrizes the expected γ-ray flux, independently of the choice of DM particle model) for the classical dSphs directly from photometric and kinematic data. We assume very little about the DM profile, modelling this as a smooth split-power-law distribution, with and without subclumps; (iii) we use a Markov chain Monte Carlo technique to marginalize over unknown parameters and determine the sensitivity of our derived J-factors to both model and measurement uncertainties; and (iv) we use simulated DM profiles to demonstrate that our J-factor determinations recover the correct solution within our quoted uncertainties. Our key findings are as follows: (i) subclumps in the dSphs do not usefully boost the signal; (ii) the sensitivity of atmospheric Cherenkov telescopes to dSphs within ∼20 kpc with cored haloes can be up to ∼50 times worse than when estimated assuming them to be point-like. Even for the satellite-borne Fermi-Large Area Telescope (Fermi-LAT), the sensitivity is significantly degraded on the relevant angular scales for long exposures; hence, it is vital to consider the angular extent of the dSphs when selecting targets; (iii) no DM profile has been ruled out by current data, but using a prior on the inner DM cusp slope 0 ≤γprior≤ 1 provides J-factor estimates accurate to a factor of a few if an appropriate angular scale is chosen; (iv) the J-factor is best constrained at a critical integration angle αc= 2rh/d (where rh is the half-light radius and d is the distance from the dwarf) and we estimate the corresponding sensitivity of γ-ray observatories; (v) the ‘classical' dSphs can be grouped into three categories: well constrained and promising (Ursa Minor, Sculptor and Draco), well constrained but less promising (Carina, Fornax and Leo I), and poorly constrained (Sextans and Leo II); and (vi) observations of classical dSphs with the Fermi-LAT integrated over the mission lifetime are more promising than observations with the planned Cherenkov Telescope Array for DM particle mass ≲ 700 GeV. However, even the Fermi-LAT will not have sufficient integrated signal from the classical dwarfs to detect DM in the ‘vanilla' Minimal Supersymmetric Standard Model. Both the Galactic Centre and the ‘ultrafaint' dwarfs are likely to be better targets and will be considered in future wor

Team identification and postdisaster social well-being: The mediating role of social support

© 2015 American Psychological Association. This research confirms the relationship between team identification and social wellbeing in times of adversity, and demonstrates how the perception of 2 types of social support-instrumental and emotional support-mediates this relationship. Analysis of data from spectators attending Japanese professional soccer games in the aftermath of the 2011 Great East Japan Earthquake identified a positive relationship between spectators' identification with a hometown team and postdisaster community cohesion, an indicator of social well-being. However, this relationship was partially mediated by the level of emotional support spectators perceived being provided by the team. In addition, perceptions of instrumental support from the team were unaffected by team identification, but positively predicted community cohesion. Our findings offer unique evidence for the ability of team identification to generate psychological benefits in the face of adversity, and advances the understanding of the mechanisms by which team identification leads to social well-being. This research further demonstrates that the mediating role of social support in the relationship between social identification and well-being may depend on the context of social identification under investigation as well as types of social support and well-being measured

Enhancing older adults’ sense of belonging and subjective well-being through sport game attendance, team identification, and emotional support

Objective: We investigate how (a) attendance at sport games and (b) identification with a sport team as fans (i.e., supporters of the team) influence older adults’ perceptions of emotional support, belonging and subjective well-being (SWB). Methods: An experimental pilot study was conducted with 50 older adults, followed by a main survey study administered to 534 older adults from various communities across the United States. Results: Pilot study results indicated that game attendance and team identification had a positive and significant influence on older adults’ perceptions of emotional support from fellow team fans. These results were replicated in the main study, which also showed that older adults’ perceived emotional support from fellow fans was positively associated with their sense of belonging which predicted their SWB. Discussion: The findings provide insights into how older adults may be engaged in meaningful forms of social life to help them maintain and enhance mental health