¿Cómo las relaciones públicas apoyan la reputación en Crepes & Waffles?

El presente trabajo de grado se inscribe bajo la modalidad de sistematización de experiencias y tiene como propósito develar las acciones de relaciones públicas de la empresa colombiana Crepes & Waffles para distinguir cuáles son las características que la hacen un caso de éxito y una empresa líder en el sector gastronómico del país. Para el desarrollo de este trabajo hicimos un recorrido por los factores principales que se desencadenan del ámbito organizacional, como lo son: las relaciones públicas, los valores intangibles, la reputación, la responsabilidad social, el posicionamiento y la identidad-imagen. Escogimos las relaciones públicas como pilar de nuestro trabajo de grado con el fin de poder plasmar en qué se basa Crepes & Waffles para manejar la reputación y mantenerse como protagonista de la industria. Ese fue el punto de partida para varios conceptos que consideramos cruciales para desarrollar nuestros objetivos en este trabajo de grado. En esta investigación tuvimos en cuenta el enfoque cualitativo mixto por ser el más apropiado para abordar las acciones de las relaciones públicas e interpretar sus usos en pro de la gestión de la reputación de la organización. Se hizo un trabajo de campo que tuvo como finalidad descubrir cómo se trabajan las relaciones públicas para gestionar la buena reputación de la empresa Crepes & Waffles y así lograr los objetivos planteados. Todo esto con el fin de nuestra pregunta de investigación, ¿Cómo las relaciones públicas apoyan la reputación en Crepes & Waffles?The present work is done under the modality of ¨systematization of experiences¨ and its purpose is to unveil the public relations actions of the Colombian company Crepes & Waffles, and be able to distinguish what are the characteristics that make it a case of success and a leader in the Gastronomic sector of the country. To develop this work, we did a workup of the main factors that stand out from the organizational field such as: Public Relations, Intangible Values, Corporate social responsibility Reputation and Brand positioning. We chose public relations as a pillar of our work in order to be able to capture what ¨Crepes & Waffles¨ is based on to manage reputation and stay in the industry. That was the starting point for several concepts that we considered crucial to develop the proposed objectives. In this research we took into account a mixed qualitative approach as being the most appropriate to address the actions of public relations and interpret their uses for the management of the reputation of the organization The field work was done with the purpose of discovering how the public relations is used to manage the good reputation of the company Crepes & Waffles, and achieve the stated objectives. All of this done, to be able to answer our research question: How public relations support the reputation of Crepes and Waffles?Comunicador (a) SocialPregrad

Gestión de un observatorio turístico de un pueblo mágico mediante inteligencia de negocios

The purpose of this article is to explain the development of a project whose objective is to manage a Tourist Observatory, applying Business Intelligence, in order to measure the indicators of tourism behavior in a Magical Town of Mexico. As part of a program of the Ministry of Tourism that began in 2001, the title of Magical Town is granted to municipalities that meet certain characteristics and requirements, highlighting the cultural richness of the country through its history, uses and customs, with the purpose of activating national tourism in those areas. The participating municipalities are evaluated year after year from their incorporation, one of the requirements is the creation of a Tourist Observatory that can provide information on the development of the towns from their appointment. For the creation of the Tourist Observatory, the methodology proposed by the World Tourism Organization is used, where it is established from the delimitation of the destination, the participatory processes of the different interested parties to the presentation of the results. Another applied methodology is Business Intelligence that helps with the collection, organization and analysis of information, to obtain the final results.El presente artículo tiene como finalidad explicar el desarrollo de un proyecto cuyo objetivo es gestionar un Observatorio turístico, aplicando Inteligencia de Negocios, con la finalidad de medir los indicadores del comportamiento del turismo en un Pueblo Mágico de México. Como parte de un programa de la Secretaría de Turismo que inició en 2001, se otorga el título de Pueblo Mágico a los municipios que cumplen con ciertas características y requisitos, destacando la riqueza cultural del país por medio de su historia, usos y costumbres, con el propósito de activar el turismo nacional en esas zonas. Los municipios participantes son evaluados año con año a partir de su incorporación, uno de los requisitos es la creación de un Observatorio Turístico que pueda dar información sobre el desarrollo de los pueblos a partir de su nombramiento. Para la creación del Observatorio Turístico se utiliza la metodología propuesta por la Organización Mundial de Turismo, donde se establece desde la delimitación del destino, los procesos participativos de los diferentes interesados hasta la presentación de los resultados. Otra metodología aplicada es la Inteligencia de Negocios que ayuda con la recolección, organización y análisis de la información, para la obtención de los resultados finales

Laparoscopy in management of appendicitis in high-, middle-, and low-income countries: a multicenter, prospective, cohort study.

BACKGROUND: Appendicitis is the most common abdominal surgical emergency worldwide. Differences between high- and low-income settings in the availability of laparoscopic appendectomy, alternative management choices, and outcomes are poorly described. The aim was to identify variation in surgical management and outcomes of appendicitis within low-, middle-, and high-Human Development Index (HDI) countries worldwide. METHODS: This is a multicenter, international prospective cohort study. Consecutive sampling of patients undergoing emergency appendectomy over 6 months was conducted. Follow-up lasted 30 days. RESULTS: 4546 patients from 52 countries underwent appendectomy (2499 high-, 1540 middle-, and 507 low-HDI groups). Surgical site infection (SSI) rates were higher in low-HDI (OR 2.57, 95% CI 1.33-4.99, p = 0.005) but not middle-HDI countries (OR 1.38, 95% CI 0.76-2.52, p = 0.291), compared with high-HDI countries after adjustment. A laparoscopic approach was common in high-HDI countries (1693/2499, 67.7%), but infrequent in low-HDI (41/507, 8.1%) and middle-HDI (132/1540, 8.6%) groups. After accounting for case-mix, laparoscopy was still associated with fewer overall complications (OR 0.55, 95% CI 0.42-0.71, p < 0.001) and SSIs (OR 0.22, 95% CI 0.14-0.33, p < 0.001). In propensity-score matched groups within low-/middle-HDI countries, laparoscopy was still associated with fewer overall complications (OR 0.23 95% CI 0.11-0.44) and SSI (OR 0.21 95% CI 0.09-0.45). CONCLUSION: A laparoscopic approach is associated with better outcomes and availability appears to differ by country HDI. Despite the profound clinical, operational, and financial barriers to its widespread introduction, laparoscopy could significantly improve outcomes for patients in low-resource environments. TRIAL REGISTRATION: NCT02179112

Pooled analysis of WHO Surgical Safety Checklist use and mortality after emergency laparotomy

Background The World Health Organization (WHO) Surgical Safety Checklist has fostered safe practice for 10 years, yet its place in emergency surgery has not been assessed on a global scale. The aim of this study was to evaluate reported checklist use in emergency settings and examine the relationship with perioperative mortality in patients who had emergency laparotomy. Methods In two multinational cohort studies, adults undergoing emergency laparotomy were compared with those having elective gastrointestinal surgery. Relationships between reported checklist use and mortality were determined using multivariable logistic regression and bootstrapped simulation. Results Of 12 296 patients included from 76 countries, 4843 underwent emergency laparotomy. After adjusting for patient and disease factors, checklist use before emergency laparotomy was more common in countries with a high Human Development Index (HDI) (2455 of 2741, 89.6 per cent) compared with that in countries with a middle (753 of 1242, 60.6 per cent; odds ratio (OR) 0.17, 95 per cent c.i. 0.14 to 0.21, P <0001) or low (363 of 860, 422 per cent; OR 008, 007 to 010, P <0.001) HDI. Checklist use was less common in elective surgery than for emergency laparotomy in high-HDI countries (risk difference -94 (95 per cent c.i. -11.9 to -6.9) per cent; P <0001), but the relationship was reversed in low-HDI countries (+121 (+7.0 to +173) per cent; P <0001). In multivariable models, checklist use was associated with a lower 30-day perioperative mortality (OR 0.60, 0.50 to 073; P <0.001). The greatest absolute benefit was seen for emergency surgery in low- and middle-HDI countries. Conclusion Checklist use in emergency laparotomy was associated with a significantly lower perioperative mortality rate. Checklist use in low-HDI countries was half that in high-HDI countries.Peer reviewe

A methodology for forecasting carbon dioxide flooding performance

Due to the character of the original source materials and the nature of batch digitization, quality control issues may be present in this document. Please report any quality issues you encounter to [email protected], referencing the URI of the item.Includes bibliographical references: p.87-90.Issued also on microfiche from Lange Micrographics.A methodology was developed for forecasting carbon dioxide (CO2) flooding performance quickly and reliably. The feasibility of carbon dioxide flooding in the Dollarhide Clearfork "AB" Unit was evaluated using the methodology. This technique is very helpful when time and data resources are limited. The methodology consists of five tasks: 1) select a section of the reservoir with the most detailed geologic, reservoir, and production data, 2) perform material balance analysis for the selected section to determine 001? and the history of total expansion, voidage, and injectage, 3) establish an average 5-spot pattern within the selected section, 4) develop a black oil numerical simulation model for a quarter of the 5-spot pattern and simulate the primary and waterflood recovery processes, and 5) forecast carbon dioxide performance using Shell's Scoping model, Texaco's "PROPHET" model, and VIP miscible simulator. One of the major limitations of the methodology is that details of individual well performance and reservoir pressure and fluid saturation distributions in the project area are not available. Therefore, the forecast is limited to the average pattern and to the reservoir as a whole. Results of the Dollarhide Clearfork simulation study show that 9.7 % to 14.1 % of OOIP may be recovered by C02 flood in the selected section. It would require WAG injection cycles with a total fluid injection of 0.831 HCPV

Propuesta de un proyecto de capacitación docente para la Escuela de Ingeniería Civil de la Universidad de El Salvador

El presente trabajo de graduación Propuesta de un proyecto de capacitación docente para la Escuela de Ingeniería Civil de la Universidad de El Salvador, comprende el estudio de las deficiencias en la formación de profesionales de la Ingeniería Civil, debido esencialmente a deficiencias en el proceso de enseñanza-aprendizaje. En el estudio de campo se determinó mediante encuestas que a corto plazo es necesario realizar un proyecto de capacitación docente que proporcione las bases necesarias para mejorar la calidad del proceso de enseñanza-aprendizaje en la Escuela de Ingeniería Civil. Para la elaboración de la propuesta del proyecto de capacitación, se establecen las necesidades actuales de capacitación, así como los recursos necesarios para su realización, tomando en cuenta recursos disponibles en la Escuel