Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

Comparing Loyalty Program Tiering Strategies: An investigation from the gaming industry

Loyalty programs are popular marketing strategies developed for the purpose of attracting, maintaining, and enhancing customer relationships. Due to the explosive worldwide growth of, and increased competition within, the casino industry has compelled contemporary casino marketers to rely more heavily on loyalty programs to increase guest allegiance and the frequency of repeat visits from their customers. Despite the widespread usage of loyalty programs across various gaming businesses in Las Vegas, its effectiveness has not quite been validated. The purpose of this study is to examine customers’ behavioral loyalty within the Las Vegas gaming industry and examine the effectiveness of a specific loyalty program using secondary data obtained from a Las Vegas casino hotel. Specifically, this study segmented loyalty program members to investigate the effectiveness of a casino loyalty program’s tiering strategy on members’ purchase behavior. Further, this study employed Recency-Frequency-Monetary (RFM) analysis to examine two different types of tiering strategies

Business plan for a local accommodation management company: creation of a business plan for a company specialized in the management of properties for local accommodation in Lisbon

The tourism sector is one of the main drivers of economic activity in Lisbon, which became a safe and attractive destination for tourists from all over the world. One of the fastest growing segments within the tourism sector in Lisbon is Local Accommodation, which contributed to over 20% of overnight stays in the region during 2019. This segment, which allows home and apartment owners in the city to monetize their properties through temporary accommodation for tourists, has been the target of growing interest from visitors and investors, as evidenced by sharp increases in overnight stays and registrations of new properties in recent years. This growth trend was halted in the beginning of 2020, with the emergence of the COVID-19 pandemic, which forced an almost total shutdown of the tourism sector for much of the first half of 2020. The economic impact caused by the pandemic and the consequent financial crisis are expected to be long and especially hard for the tourism sector. The project at hand, is aimed at creating a brand specialized in managing properties for the accommodation of tourists in a local accommodation regime, with its implementation to occur on a post-crisis phase, at a time of economic recovery and resumption of tourism activity. The business plan presented in this project describes the business idea, the main strategies and the project implementation plan, based on a detailed market analysis.O setor turístico é um dos principais motores económicos para a região de Lisboa, que se tem vindo a destacar como um destino seguro e apelativo para turistas de todo o mundo. Um dos segmentos com maior crescimento dentro do setor turístico em Lisboa é o do Alojamento Local, que contribuiu para mais de 20% das dormidas na região, em 2019. Este segmento, que permite que proprietários de casas e apartamentos na cidade rentabilizem as suas propriedades através do alojamento temporário de turistas, tem sido alvo de um crescente interesse da parte de visitantes e investidores, comprovado por aumentos acentuados de dormidas e registos de novas propriedades em anos recentes. Esta tendência de crescimento foi contrariada no início de 2020, com o surgimento da pandemia COVID-19, que obrigou a uma paralisação quase total do setor turístico durante grande parte do primeiro semestre de 2020. É previsível que o impacto económico causado pela pandemia e a consequente crise financeira sejam duradouros e especialmente duros para o setor turístico. O presente projeto, com vista à criação de uma marca especializada na gestão de propriedades para acomodação de turistas em regime de alojamento local, apresenta um modelo de negócio a implementar numa fase posterior à crise, num momento de recuperação económica e retoma da atividade turística. O Plano de Negócio apresentado neste projeto descreve a ideia de negócio, as principais estratégicas e o plano de implementação do projeto, tendo por base uma análise de mercado detalhad

The value and structuring role of web APIs in digital innovation ecosystems: the case of the online travel ecosystem

Interfaces play a key role in facilitating the integration of external sources of innovation and structuring ecosystems. They have been conceptualized as design rules that ensure the interoperability of independently produced modules, with important strategic value for lead firms to attract and control access to complementary assets in platform ecosystems. While meaningful, these theorizations do not fully capture the value and structuring role of web APIs in digital innovation ecosystems. We show this with an empirical study of the online travel ecosystem in the 26 years (1995–2021) after the first Online Travel Agencies (OTAs) were launched. Our findings reveal that web APIs foster a dynamic digital innovation ecosystem with a distributed networked structure in which multiple actors design and use them. We provide evidence of an ecosystem where decentralized interfaces enable decentralized governance and where interfaces establish not only cooperative relationships, but also competitive ones. Instead of locking in complementors, web APIs enable the integration of capabilities from multiple organizations for the co-production of services and products, by interfacing their information systems. Web APIs are important sources of value creation and capture, increasingly being used to offer or sell services, constituting important sources of revenue

A Transformational framework for services in the hospitality industry

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Altis Hotel and its internationalization to São Paulo-Brazil

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economic

Performance and technology on the travel industry

Much of the technological development taking place in the travel trade and transport sectors is, surprisingly, still at the embryonic stage. The extent to which the subsectors utilize the technology will undoubtedly grow substantially in the future. This may have the effect of increasing the market or alternatively it may merely displace business by changing channels of distribution.travel industry, technological development, distribution

Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations

This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators. PLS-SEM was used to derive the path coefficient (β) and t statistics to determine the path relationship between service packages, brand innovation, customer based relational performance and customer based profit performance. This study shows that both service package and brand innovation have influence on both customer relational performance and customer profit performance. Brand innovation does not moderate the relationship between service package and customer relational performance of the hotel industry. The study findings may not be generalizable to other categories of the restaurant industry because of the relatively small sample size and the respondents selected from limited geographical area. The findings, however, will help hotel operators to implement critical packaging operations of the hotel services and improved brand innovations to elicit higher customers’ based performance. Unlike the previous studies on marketing performance, this study examines the combined effect of service package and brand innovation on customer based relational performance and customer based profit performance of the hotels

Marketing plan for GuestCentric systems

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAfter four years in the market, GuestCentric (GC) Systems, a hospitality software Portuguese company, has not yet been able to reach break even. So the question that arises is why? To answer that question ones needs to analyze the market the company operates, the main competitors and the company itself. That is what I have done in this work project, and after that I developed a marketing plan to help the company to improve its results, thus helping the business to growth. I started by analyzing the external environment of the company, then I studied GC’s internal situation, especially their competitive advantages. After identifying some of the main problems GC is facing, I decided to conduct a marketing plan to solve some of the problems and to give suggestions of improvement. An analysis of the strategic triangle and marketing mix was developed and some conclusions were reached. Finally I conclude the paper by providing some recommendations