EMAJ: Emerging Markets Journal
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192 research outputs found
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Online Behavioral Experience of Nigeria University Students: Customer Expectation Approach
This study assessed behavioral experience and customer expectation. Specifically, it examined the effect of convenience on customer expectation, the effect of product quality on customer expectation as well as the effect of comparison and choice on customer expectation. Survey approach was used to assess university students from the six universities selected in Nigeria which served as the population with a sample size of 399 students drawn and multistage adopted for selecting the samples. The study used PLS-SEM analysis. It found that convenience, product credibility as well as comparison and choice had significant effects on customer expectations. Research concluded that behavioral experience affects customer expectation. The study recommended that online retail outlets had to streamline their service delivery processes, ensuring ease of access and use
Influence of Employees’ Socioeconomic Characteristics and Innovation Culture on Sustainable Organizational Change Management in Agricultural Organizations of South-West Nigeria
Agricultural organizations in South-West Nigeria face unique challenges in achieving sustainability amidst rapid organizational and technological changes. This study examines how employees’ socioeconomic characteristics and innovation culture influence sustainable organizational change management. Using a descriptive survey design, data were collected from 339 employees across agricultural organizations through structured questionnaires and interviews. The findings reveal that innovation culture (β=0.72; p<0.05) significantly drives organizational change management, fostering adaptability and creative problem-solving. Socioeconomic characteristics such as work experience (β=0.01; p<0.05) also positively influence change processes, while factors like age and income show minimal impact. The study highlights the need for agricultural organizations to foster innovation, enhance leadership communication and support employee training to boost resilience and competitiveness in the sector
Effect of Green Bonds in Financing Sustainable Agriculture in Nigeria
The concept of green bonds emerged as a way to provide investors with an opportunity to contribute to environmental projects while earning returns on their investments. The study aimed to determine how green bonds affect the funding of sustainable agriculture in Nigeria. The specific objectives were to examine the role of green bonds in financing sustainable agriculture in Nigeria and to make recommendations for how to improve the use of green bonds in agriculture sector. The study used a purposive sampling technique to select respondents from two local governments (Yewa south and Yewa north, local governments) and the respondents included farmers, deposit banks and agri-business owners in Ogun State, Nigeria. The questionnaire (survey) was used as a research instrument and a face to face interview was also conducted. The psychometric properties were tested using Cronbach’s Alpha. The results showed that the instrument used were reliable and valid. Data were analyzed using descriptive and inferential statistics, specifically a linear regression model. The t-value for the relationship between green bonds and sustainable agriculture was 22.193, and the p-value was .000. Hence, the finding revealed that a statistically significant positive relationship between green bonds and sustainable agriculture existed. As green bonds increase, sustainable agriculture increases as well. The findings had the following implications for green bond issuers, farmers and agric-business owners: Green bond issuers should prioritize investments in sustainable agriculture projects. Farmers should receive adequate training and information on sustainable agriculture practices. Finally, policymakers should create incentives for farmers who adopt sustainable practices
Female Directors’ Role on Capital Structure and Firm Performance Nexus: New Evidence from an Emerging Market - Nigeria
This study investigates the moderating role of female board directors on the relationship between capital structure and firm performance in Nigerian non-financial firms. The study builds on previous research that highlights the importance of gender diversity in corporate governance and its potential to enhance firm outcomes. Using data from 70 non-financial firms listed on the Nigerian Exchange Group from 2012 to 2021, the study applies the two-step system GMM approach to mitigate endogeneity issues. It focuses on various capital structure measures, such as debt-to-asset and debt-to-equity ratios, and examines their relationship with firm performance, with the presence of female directors as a moderating variable. The study finds that female directors moderate the relationship between capital structure and firm performance, improving the impact of debt levels on profitability while reducing market performance. This study contributes to literature by providing new evidence from an emerging market context on how board gender diversity influences financial decision-making and firm outcomes in Nigeria
Supply Chain Finance: A Study on the Use of E-Money
Supply Chain Finance (SCF) is the process of managing the necessary financing for the execution of procurement, production, storage and distribution processes. Cash flows have become a crucial element in Supply Chain Management (SCM) for companies. SCF is a topic that companies should focus more on, especially during times of high interest rates and stagnant markets. With the advancement of technologies, new payment services offered to consumers support SCF processes. E-Money is one of the significant examples of this. It has been frequently used in retail recently. E-Money is monetary value issued in exchange for accepted funds, stored electronically, and used for payments. E-Money can be used via virtual and physical cards. E-Money is also known as prepaid cards. In the retail sector, A-101's Hadi and Şok Market's Win application are notable examples in this field. Companies' E-Money applications are crucial for SCF. The ability for consumers to shop using cash loaded onto virtual E-Money cards (accounts) allows companies to utilize the money during the period between the cash being loaded and the expenditure being made. This situation provides a significant advantage in companies' cash flows. The current research examined how consumers perceive this process. The Technology Acceptance Model (TAM), which is frequently used in the acceptance of new technologies, was employed in the research. Due to the examination of multiple variables and their relationships in the research, the Structural Equation Model (SEM) was used. The Smart-PLS 4 package program was used during the analysis process. According to the results obtained, it can be said that consumers are considering completing their shopping using retailers' e-money. The positive impact of PU on AT and AT on intention are among the significant outcomes of the research. Since consumers have actively used many digital payment methods, especially after COVID-19, it is likely that they will adapt to the use of E-Money and digital payment applications in the future
Space Economy, Tourism and Logistics
The advancements in technology that developed with the Industrial Revolution provided people with the opportunity to explore their surroundings. Especially, the rocket technology developed during World War II paved the way for space exploration. The launching of the first satellites by Russia and the USA in 1957-58 marked the beginning of understanding the unknown and uncertainty of space. With the initiation of space research by Russia and the USA, the magnitude of the space industry has been increasing day by day. In recent times, the space economy is around 1.5 billion. Space has attracted the interest of both states and private companies. Particularly, after the 2000s, space activities have been commercialized by private companies. In this study, the space economy has been evaluated within the scope of space tourism and space logistics. Qualitative in-depth analysis and quantitative VOSviewer methods have been used together in the study. In recent times, with SpaceX's reusable rocket technology, Falcon 9, a revolution has taken place in transportation and logistics in space. Also, SpaceX's low-cost approach providing access to space at more affordable costs is a significant advantage for future crewed or robotic space missions. The increase in space research and travel to space, the Moon, Mars, and deep space in the future will increase the volume of space tourism and, generally, the space economy, primarily boosting the importance of space logistics as it forms the basis of this process
The Roles of the Organization of Turkic States (OTS) in International Trade, Logistics and European Union’s (EU) Energy Supply Security
While new trade routes may have been discovered, the political, economic, and commercial relations among countries may lead to a desire to reactivate old routes or increase their capacity for active use over time. In the aftermath of the Russia-Ukraine war, which is one of the most significant events happening worldwide, the impact of the Organization of Turkic States (OTS) on global trade, economic, and logistical activities has been examined. In the current research, the qualitative method was employed to conduct an in-depth examination of the role of the OTS in global trade, transportation corridors, and the EU's energy supply security. For this study, secondary sources such as databases, scientific journals, books, national and international news, etc., were utilized. The research particularly highlights the quest for alternative routes in global trade, especially in recent times. In this context, it is noteworthy that Türkiye and the OTS are among the most significant partners. The presence of OTS is evident in almost all North-South and East-West oriented developed trade corridors, which supports this situation qualitatively. Additionally, the presence of OTS member countries with abundant underground resources enables the optimization of both logistics and supply elements together. This study emphasizes the significance of the OTS in the global economy and commercial activities. Particularly, it highlights the crucial role of Türkiye and OTS as a bridge between East and West, especially after the Ukraine-Russia war. The implications for the future underscore the strengths of OTS and its importance in the times to come
Unveiling the Potential and Significance of Marketing Research in the Nigerian Banking Industry
This research aims to assess the significance of marketing research within the Nigerian banking sector. The study pursues the following objectives: First, to appraise the potential of marketing research as a gauge for a firm's advancement; second, to examine if marketing research contributes to a firm's economic viability; and third, to ascertain the extent of customer satisfaction achievable through marketing research. The research employed a combined descriptive and explanatory design. Data were collected through questionnaires and supplemented by library research. Both primary and secondary data sources were utilized, and data analysis employed the chi-square statistical method at a 5% significance level. The results were presented in frequency tables and percentages. The participants in the study consisted of 67 employees from the Union Bank of Nigeria Benin branch. The central focus of this research was to highlight the significance of marketing research within the Nigerian banking sector. The findings of the study revealed that the disregard for marketing research has precipitated the premature closure of banks in the industry. Moreover, the study demonstrated that marketing research holds the potential to enhance and cultivate the banking sector. In light of these findings, it is recommended that banks should proactively engage in marketing research to foster the growth and development of the banking industry
Moonlighting and Organizational Performance in the Nigerian Banking Sector
This study examined the effect of moonlighting on organizational performance in the Nigerian banking sector. It adopted a survey design that allowed the researcher to collect only cross-sectional data from the respondents. The questionnaire was administered to the staff of five (5) different banks in Lagos and Ogun states to seek their opinions. The responses were analyzed using regression analysis. The results revealed that, most of the respondents had heard and experienced moonlighting at various points of their career in the banking sector and that moonlighting negatively impacts firm performance in terms of employees’ productivity, profitability, and dividend payment. The study recommends the need for policies to be put in place. Terms of policies must be incorporated in the employment contract for employees to know the consequences of breaching the contract. Finally, disciplinary action should be taken on the affected staff to serve as deterrent to others
Process Innovation as a Strategic Tool in Enhancing the Performance of Organizations: A Study of Manufacturing Firms in Nigeria
This study investigated how process innovation might be used as a strategic tool to improve organizational performance in the context of Nigerian manufacturing companies. The study employed a descriptive survey methodology and population of the study consisted 7.533 employees from specifically 3 chosen manufacturing companies in Nigeria: Lafarge Africa Plc, Flour Mill Nigeria PLC and PZ Cussons. The sample size for the study was estimated using Andrew Fisher's Formula to be 366 and the distributed questionnaire was designed on a five-point Likert scale. Out of the 366 questionnaires that were distributed, 340 were returned, giving the study a response rate of 93%. SPSS was used to examine the data that were obtained. The study found a substantial correlation between the two variables and it was determined that process innovation is important for improving organizational performance. As a result, it was therefore recommended that manufacturing companies should constantly innovate their processes to increase competitive advantage in the market