A Framework for Personalized Content Recommendations to Support Informal Learning in Massively Diverse Information WIKIS

Personalization has proved to achieve better learning outcomes by adapting to specific learners’ needs, interests, and/or preferences. Traditionally, most personalized learning software systems focused on formal learning. However, learning personalization is not only desirable for formal learning, it is also required for informal learning, which is self-directed, does not follow a specified curriculum, and does not lead to formal qualifications. Wikis among other informal learning platforms are found to attract an increasing attention for informal learning, especially Wikipedia. The nature of wikis enables learners to freely navigate the learning environment and independently construct knowledge without being forced to follow a predefined learning path in accordance with the constructivist learning theory. Nevertheless, navigation on information wikis suffer from several limitations. To support informal learning on Wikipedia and similar environments, it is important to provide easy and fast access to relevant content. Recommendation systems (RSs) have long been used to effectively provide useful recommendations in different technology enhanced learning (TEL) contexts. However, the massive diversity of unstructured content as well as user base on such information oriented websites poses major challenges when designing recommendation models for similar environments. In addition to these challenges, evaluation of TEL recommender systems for informal learning is rather a challenging activity due to the inherent difficulty in measuring the impact of recommendations on informal learning with the absence of formal assessment and commonly used learning analytics. In this research, a personalized content recommendation framework (PCRF) for information wikis as well as an evaluation framework that can be used to evaluate the impact of personalized content recommendations on informal learning from wikis are proposed. The presented recommendation framework models learners’ interests by continuously extrapolating topical navigation graphs from learners’ free navigation and applying graph structural analysis algorithms to extract interesting topics for individual users. Then, it integrates learners’ interest models with fuzzy thesauri for personalized content recommendations. Our evaluation approach encompasses two main activities. First, the impact of personalized recommendations on informal learning is evaluated by assessing conceptual knowledge in users’ feedback. Second, web analytics data is analyzed to get an insight into users’ progress and focus throughout the test session. Our evaluation revealed that PCRF generates highly relevant recommendations that are adaptive to changes in user’s interest using the HARD model with rank-based mean average precision (MAP@k) scores ranging between 100% and 86.4%. In addition, evaluation of informal learning revealed that users who used Wikipedia with personalized support could achieve higher scores on conceptual knowledge assessment with average score of 14.9 compared to 10.0 for the students who used the encyclopedia without any recommendations. The analysis of web analytics data show that users who used Wikipedia with personalized recommendations visited larger number of relevant pages compared to the control group, 644 vs 226 respectively. In addition, they were also able to make use of a larger number of concepts and were able to make comparisons and state relations between concepts

Analyzing Web Server Access Log Files Using Data Mining Techniques

Nowadays web is not only considered as a network for acquiring data, buying products and obtaining services but as a social environment for interaction and information sharing. As the number of web sites continues to grow it becomes more difficult for users to find and extract information. As a solution to that problem, during the last decade, web mining is used to evaluate the web sites, to personalize the information that is displayed to a user or set of users or to adapt the indexing structure of a web site to meet the needs of the users. In this work we describe a methodology for web usage mining that enables discovering user access patterns. Particularly we are interested whether the topology of the web site matches the desires of the users. Data collections that are used for analysis and interpretation of user viewing patterns are taken from the web server log files. Data mining techniques, such as classification, clustering and association rules are applied on preprocessed data. The intent of this research is to propose techniques for improvement of user perception and interaction with a web site

Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

Is this the beginning of the end for retail websites? A professional perspective

This paper expects to understand professionals opinion concerning the impact of the increasing use of Social Media (SM) and commercial Mobile Applications (MA) instead of retail websites in their online strategy. Unstructured interviews with Internet professionals were applied on the LinkedIn professional SM platform, and one hundred and twenty-seven professionals provided their perspective. Data were analyzed using a Text Mining approach, and the outcome revealed professionals resistance to set SM in the center of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.info:eu-repo/semantics/acceptedVersio

Transforming Web Data Into Knowledge - Implications for Management

Much of one’s online behavior, including browsing, shopping, posting, is recorded in databases on companies’ computers on a daily basis. Those data sets are referred to as web data. The patterns which are the indicators of one’s interests, habits, preferences or behaviors are stored within those data. More useful than an individual indicator is when a company records data on all its users and when it gains an insight into their habits and tendencies. Detecting and interpreting such patterns can help managers to make informed decisions and serve their customers better. Utilizing data mining with respect to web data is said to turn them into web knowledge. The research study conducted in this paper demonstrates how data mining methods and models can be applied to the web-based forms of data, on the one hand, and what the implications of uncovering patterns in web content, the structure and their usage are for management

Web Data Extraction, Applications and Techniques: A Survey

Web Data Extraction is an important problem that has been studied by means of different scientific tools and in a broad range of applications. Many approaches to extracting data from the Web have been designed to solve specific problems and operate in ad-hoc domains. Other approaches, instead, heavily reuse techniques and algorithms developed in the field of Information Extraction. This survey aims at providing a structured and comprehensive overview of the literature in the field of Web Data Extraction. We provided a simple classification framework in which existing Web Data Extraction applications are grouped into two main classes, namely applications at the Enterprise level and at the Social Web level. At the Enterprise level, Web Data Extraction techniques emerge as a key tool to perform data analysis in Business and Competitive Intelligence systems as well as for business process re-engineering. At the Social Web level, Web Data Extraction techniques allow to gather a large amount of structured data continuously generated and disseminated by Web 2.0, Social Media and Online Social Network users and this offers unprecedented opportunities to analyze human behavior at a very large scale. We discuss also the potential of cross-fertilization, i.e., on the possibility of re-using Web Data Extraction techniques originally designed to work in a given domain, in other domains.Comment: Knowledge-based System

“WARES”, a Web Analytics Recommender System

Il est difficile d'imaginer des entreprises modernes sans analyse, c'est une tendance dans les entreprises modernes, même les petites entreprises et les entrepreneurs individuels commencent à utiliser des outils d'analyse d'une manière ou d'une autre pour leur entreprise. Pas étonnant qu'il existe un grand nombre d'outils différents pour les différents domaines, ils varient dans le but de simples statistiques d'amis et de visites pour votre page Facebook à grands et sophistiqués dans le cas des systèmes conçus pour les grandes entreprises, ils pourraient être shareware ou payés. Parfois, vous devez passer une formation spéciale, être un spécialiste certifiés, ou même avoir un diplôme afin d'être en mesure d'utiliser l'outil d'analyse. D'autres outils offrent une interface d’utilisateur simple, avec des tableaux de bord, pour satisfaire leur compréhension d’information pour tous ceux qui les ont vus pour la première fois. Ce travail sera consacré aux outils d'analyse Web. Quoi qu'il en soit pour tous ceux qui pensent à utiliser l'analyse pour ses propres besoins se pose une question: "quel outil doit je utiliser, qui convient à mes besoins, et comment payer moins et obtenir un gain maximum". Dans ce travail je vais essayer de donner une réponse sur cette question en proposant le système de recommandation pour les outils analytiques web –WARES, qui aideront l'utilisateur avec cette tâche "simple". Le système WARES utilise l'approche hybride, mais surtout, utilise des techniques basées sur le contenu pour faire des suggestions. Le système utilise certains ratings initiaux faites par utilisateur, comme entrée, pour résoudre le problème du “démarrage à froid”, offrant la meilleure solution possible en fonction des besoins des utilisateurs. Le besoin de consultations coûteuses avec des experts ou de passer beaucoup d'heures sur Internet, en essayant de trouver le bon outil. Le système lui–même devrait effectuer une recherche en ligne en utilisant certaines données préalablement mises en cache dans la base de données hors ligne, représentée comme une ontologie d'outils analytiques web existants extraits lors de la recherche en ligne précédente.It is hard to imagine modern business without analytics; it is a trend in modern business, even small companies and individual entrepreneurs start using analytics tools, in one way or another, for their business. Not surprising that there exist many different tools for different domains, they vary in purpose from simple friends and visits statistic for your Facebook page, to big and sophisticated systems designed for the big corporations, they could be free or paid. Sometimes you need to pass special training, be a certified specialist, or even have a degree to be able to use analytics tool, other tools offers simple user interface with dashboards for easy understanding and availability for everyone who saw them for the first time. Anyway, for everyone who is thinking about using analytics for his/her own needs stands a question: “what tool should I use, which one suits my needs and how to pay less and get maximum gain”. In this work, I will try to give an answer to this question by proposing a recommender tool, which will help the user with this “simple task”. This paper is devoted to the creation of WARES, as reduction from Web Analytics REcommender System. Proposed recommender system uses hybrid approach, but mostly, utilize content–based techniques for making suggestions, while using some user’s ratings as an input for “cold start” search. System produces recommendations depending on user’s needs, also allowing quick adjustments in selection without need of expensive consultations with experts or spending lots of hours for Internet search, trying to find out the right tool. The system itself should perform as an online search using some pre–cached data in offline database, represented as an ontology of existing web analytics tools, extracted during the previous online search

Web Mining Functions in an Academic Search Application

This paper deals with Web mining and the different categories of Web mining like content, structure and usage mining. The application of Web mining in an academic search application has been discussed. The paper concludes with open problems related to Web mining. The present work can be a useful input to Web users, Web Administrators in a university environment.Database, HITS, IR, NLP, Web mining

Will they come and will they stay? Online Social Networks and news consumption on external websites

This study explores the role of online engagement, homophily and social influence in explaining traffic and news consumption by social network users at an external news website. The authors jointly model visits and page views for a panel of users who registered with the news site using their Facebook accounts. In their model, the authors account for homophily using a latent space approach, and account for endogeneity, heterogeneity, and unobservable correlates. The results show that measures of an individual’s activity on Facebook are positively associated with that individual’s actions at the news site. In addition, knowing what a user’s Facebook friends do at the content website provides insights into a focal user’s behavior at that website, as visitors with friends who visit external news sites are more likely to visit the news website studied. In addition, news consumption (not just visits) also depends on friend’s actions but such an impact varies with the individual’s underlying browsing mode. We highlight the importance of social influence in news consumption and further show that homophily bias in news consumption is similar to prior research in other categories. Our study also highlights that visitors’ past browsing patterns are important predictors of future content consumption, although social network information significantly improves prediction beyond the effect of such more traditional behavioral metrics. Finally, we find that Managers can use readily available data for both prediction and targeting