Arousal and Merriment as Decision Drivers among Young Consumers

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper attempts to analyze arousal and satisfaction as behavioral drivers which influence buying behavior of young consumers and measures the extent of satisfaction on purchases made through empirical investigation in Mexico. Discussions in the study are also focused on the role of in-store recreation, ambience and point of sales strategies in influencing buying behavior of young consumers.Shopping behavior, store ambience, arousal, point of sales strategy, customer value, buying decision, leisure shopping, product experience, retailing, referrals

Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

Trust and Privacy Permissions for an Ambient World

Ambient intelligence (AmI) and ubiquitous computing allow us to consider a future where computation is embedded into our daily social lives. This vision raises its own important questions and augments the need to understand how people will trust such systems and at the same time achieve and maintain privacy. As a result, we have recently conducted a wide reaching study of people’s attitudes to potential AmI scenarios with a view to eliciting their privacy concerns. This chapter describes recent research related to privacy and trust with regard to ambient technology. The method used in the study is described and findings discussed

News and the Overloaded Consumer: Factors Influencing Information Overload Among News Consumers

News producers continue to increase their volume of production and delivery platforms in an effort to reach and maintain news consumers. However, consumers may not necessarily find more news desirable. Previous studies have suggested that information surplus can lead to negative outcomes for consumers, but research of outcomes related to news production and consumption has been scant. This study explores novel areas of news surplus and overload, empirically examining factors associated with the degree of perceived overload across a broad spectrum of news delivery platforms. The findings reveal that the majority of today's news consumers feel overloaded with the amount of news they are confronted with. Gender, news interest, and the use of specific news platforms and outlets predict the degree of that overload. News access through platforms and outlets such as computers, e-readers, and Facebook is positively associated with overload, whereas other platforms such as television and the iPhone are negatively associated with overload. Implications for media psychology and news consumption are discussed.Journalis

Do I Desire Chatbots to be like Humans? Exploring Factors for Adoption of Chatbots for Financial Services

AI-powered chatbots are gaining traction across various industries, especially in the financial sector. Despite these implementations, chatbot adoption and usage among consumers is still low. Grounding on the unified theory of acceptance and use of technology 2 (UTAUT2) model and the Belief Desire Intentions (BDI) model, this study explores factors influencing the adoption of chatbots for financial sectors by emphasizing on the role of user desires in addition to human beliefs. Explicitly, the research hypothesizes the role of the humanness in chatbots influencing consumer adoption in the financial services sector. The suggested research model was tested via a sample of possible adopters from India, the USA, and Singapore. Results highlight the key role of consumer desires to make artificial machines indistinguishable from human beings. Implications for research and practice are also presented

The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand

This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consumer-related factors (i.e., shopping motivations) influence perceptions of retailerrelated factors (i.e., store attributes) within the context of both local and national Thai department stores, (2) investigate the relative efficacies of retailer-related factors (i.e., store attributes) in predicting shopping mall patronage behaviors (e.g., satisfaction, loyalty) within the context of local and national Thai department stores, and (3) examine the differences, if any, between the impact of consumer- and retailer-related factors on local and national Thai department store patronage behaviors. Data were collected from Thai consumers residing in two metropolitan cities in Thailand: Bangsaen and Chonburi. A mall intercept approach was employed at various locations in both cities, including outside of a national department store (Central) and a local department store (Laemtong). The final sample was comprised of 807 usable questionnaires. Of these, 483 were females and 324 were males whose ages ranged from 18 to 65 years. Structural equation modeling was employed through LISREL 8.8 to test all hypothesized relationships. Results revealed a ?2 of 3523.67 (df = 1355, p < .01), a ?2/df = 2.60, a NFI = 0.95, a TLI = 0.97, a CFI = 0.97, a PNFI = 0.90, and RMSEA = 0.07 for the local department store sample. For the national department store sample, results revealed a ?2 of 4394.05 (df = 1355; p < .01), a ?2/df = 3.24, NFI = 0.92, TLI = 0.94, CFI = 0.95, a PNFI = 0.87, and RMSEA = 0.08. Results of both samples suggest that the hypothesized structural relationships for both the local and the national department store samples fit the data reasonably well. Specifically, results indicate that within the context of both local and national department stores, design cues, ambient cues, and social cues are important for consumers with hedonic and/or social motivations. However, for consumers with utilitarian motivations, only design cues are important, while social cues are important when shopping at national department stores. In addition, favorable perceptions of design cues, ambient cues, and social cues positively influence store choice criteria as measured in terms of perceived merchandise and service value, which, in turn, impact store patronage behaviors (i.e., overall satisfaction and store loyalty). Furthermore, consumers place different degrees of importance on in-store marketing communication when evaluating store merchandise and service at local as compared to national department stores, resulting in different levels of satisfaction and store loyalty. Theoretical and practical implications of the study are discussed. Limitations of the study are considered and, finally, suggestions for further research on the topic are provided

The effect of ambient scent on consumers' perception, emotions, and behaviour: A critical review

The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and retailing literature compared to other atmospheric cues. Researchers report ambiguous findings and shortcomings of measurement approaches. Based on a critical literature review, a field experiment in a regional shopping mall investigates the effectiveness of ambient scent. Before-and-after surveys of randomly-selected shoppers in experimental and control groups were conducted and different experimental designs simulated. Those designs not controlling either extraneous variables or attitudinal differences between control and experimental group reveal a positive effect on factors operationalising mall perception and consumers’ emotions. The design controlling both sources of bias indicates no impact of ambient scent on the dependent variables. None of the behavioural variables were affected in any case. This paper questions prior findings on the effectiveness of ambient scent in a shopping mall environment and calls for more rigour in investigating the effectiveness of atmospheric stimuli in general

Factors Influencing Feedback Receptivity

Current methods in assessing a person’s receptivity to feedback are inherently biased. First, these methods are founded upon differing assumptions about feedback availability. Feedback seeking, operationalized as effort toward acquiring feedback, assumes feedback must be actively sought, also thus assumes feedback is not imminent. Feedback avoidance, operationalized as effort toward delaying or avoid receipt of feedback, assumes feedback must be actively avoided, and thus also assumes feedback is imminent. Second, implicit in the methods’ definitions of effort toward or away from feedback is the assumption that feedback receptivity results from a motivated state rather than being influenced by default feedback availability. This research provides a more comprehensive account of feedback receptivity by systematically varying both motivations and feedback availability and examining their relative effects on receptivity. The data supported the influence of motivated factors on receptivity but failed to support the influence of defaulted feedback availability on receptivity. Further, coping resources, perceived utility, and perceived feedback recommendation influenced receptivity. These results may help managers leverage this knowledge to maximize feedback receptivity behaviors in the workplace

Aesthetic Appeal and Beyond: Examining the Influence of Restaurant Interior Design on Bangladeshi Consumers’ Satisfaction and Revisit Intention

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator between restaurants' interior design and consumer revisit intention. An online survey was conducted on 393 Bangladeshi consumers to collect the data. The present study found a positive association among consumer satisfaction, restaurant interior design, and consumer revisit intention. This study contributes several theoretical and practical contributions for the academicians and the stakeholders of the restaurant industry.    &nbsp

Conceptualisation and development of the winescape scale

This chapter will present literature relevant to the development of the winescape scale. It will be introduced in four sections. First, the services marketing literature will be examined for the service characteristics and servicescape framework. From here, relevant elements of the servicescape will be identified for use in the proposed winescape framework. Second, the destination marketing literature will be examined for destination attributes that contribute towards the image of a destination. The multi-attribute appeal of wine routes is explored for its contribution to the proposed winescape framework. Third, current literature on the winescape is examined and limitations of its scope are identified and discussed. Then, the proposed dimensions of the winescape are introduced. Finally, the relationships between the winescape and tourist satisfaction are explored from literature related to services marketing and tourism marketing