PENGARUH KESADARAN MEREK,EKUITAS MEREK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA DI SURABAYA

This study is to examine the significance of the influence of brand awareness, brand equity and brand image to purchase decisions. This study explores the influence of brand awareness, such as brand recognition, media advertising and activity of promotion; brand equity factor, such as brand loyalty, brand awareness, perceived quality and brand association; and brand image factor, such as recognition, reputation, affinity and loyalty. This causal study used a quantitative method. The population used is all users of Honda motorcycles in Indonesia especially in Surabaya. Samples were taken by using judgment sampling technique and it was obtained a sample of 100 respondents. Data was collected by distributing questionnaires, then the data were analyzed using multiple linear regression analysis. The results of this research are that brand awareness, brand equity and brand image significantly affect on purchase decision of Honda Motor in Surabaya. Keywords: brand awareness, brand equity, brand image, purchasing decision

Fire responses by bird guilds and species in heathy dry forests in central Victoria, Australia

Predicted increases in fire frequency and extent are being realised across Australia, bringing changes to the fire regime which may influence the availability of essential resources required by birds. However, few studies have examined either the impacts of fire frequency on birds or the impacts from both wildfire and planned burns, com bined. Birds were surveyed eight times across 84 sites in heathy dry forests in central Victoria, south-east Australia, from 2012 to 2014. Fire history records were retrieved from the 1970’s onwards, the time from which accurate planned burn records were kept. We developed mixed models to investigate how birds responded to time-since-fire and fire frequency, analysing total bird abundance, ten foraging guilds and 30 individual species. We found distinct responses by all modelled guilds and species to time-since-fire, along with evidence for responses to fire frequency. The greatest shifts in species’ abundances occurred during the first ten years post fire, with bird species commonly present across the stages greater than ten years since fire. For total bird abundance there was no statistically detectible difference between recently burnt forest (0-6 months) and other age classes. However, some guilds showed a significant drop in abundance in newly burnt vegetation (e.g. bark foragers, damp ground insectivores, those that feed on seeds close to the ground, tall shrub foragers). It is with guild and species’ responses that more differences across vegetation age classes became apparent. Significant increases in abundance were apparent in both the regrowth and new growth vegetation age classes, compared with older habitat (e.g. canopy foragers, damp ground insectivores, tall shrub foragers); open ground foragers were especially common in post-fire regrowth but then significantly declined. Other responses were more complex, with species’ preferences reflecting their foraging ecology. Some birds showed preferences across two age classes: sites that were young post-fire regrowth (6 months–2.5 years since fire) along with sites of old habitat (>35 years since fire), (e.g. Crimson Rosella, Scarlet Robin, Sulphur-crested Cockatoo), while some ground-foraging species became scarce in dense new-growth vegetation that appears 2.5–10 years post fire (e.g. Australian Magpie, Laughing Kookaburra and White-winged Chough). Such species may deserve specific management strategies to maintain populations in forests where substantial areas are burnt by wildfire or planned burns, over short periods of time. The model for total bird abundance showed a significant fire frequency response with birds preferring sites twice burnt within 35 years (e.g. bark and canopy-foraging guilds). Four guilds demonstrated a preference for sites frequently burnt, increasing in abundance as number of burns increased (nectarivores, open-ground foragers, seeds in trees foragers, tall shrub foragers). In contrast, two species appeared to prefer sites that had experienced low fire frequencies, a response not common to their guilds. Laughing Kookaburra (carnivore) and White-winged Chough (forages on open ground among trees) generally declined in abundance with increasing fire frequency. © 2023 Elsevier B.V

Avian influenza infection dynamics under variable climatic conditions, viral prevalence is rainfall driven in waterfowl from temperate, south-east Australia

Understanding Avian Influenza Virus (AIV) infection dynamics in wildlife is crucial because of possible virus spill over to livestock and humans. Studies from the northern hemisphere have suggested several ecological and environmental drivers of AIV prevalence in wild birds. To determine if the same drivers apply in the southern hemisphere, where more irregular environmental conditions prevail, we investigated AIV prevalence in ducks in relation to biotic and abiotic factors in south-eastern Australia. We sampled duck faeces for AIV and tested for an effect of bird numbers, rainfall anomaly, temperature anomaly and long-term ENSO (El-Niño Southern Oscillation) patterns on AIV prevalence. We demonstrate a positive long term effect of ENSO-related rainfall on AIV prevalence. We also found a more immediate response to rainfall where AIV prevalence was positively related to rainfall in the preceding 3-7 months. Additionally, for one duck species we found a positive relationship between their numbers and AIV prevalence, while prevalence was negatively or not affected by duck numbers in the remaining four species studied. In Australia largely non-seasonal rainfall patterns determine breeding opportunities and thereby influence bird numbers. Based on our findings we suggest that rainfall influences age structures within populations, producing an influx of immunologically naïve juveniles within the population, which may subsequently affect AIV infection dynamics. Our study suggests that drivers of AIV dynamics in the northern hemisphere do not have the same influence at our south-east Australian field site in the southern hemisphere due to more erratic climatological conditions

Draft genome sequences of four citrobacter isolates recovered from wild australian shorebirds

Citrobacter is a ubiquitous bacterial genus whose members inhabit a variety of niches. Some species are clinically important for both antimicrobial resistance (AMR) carriage and as the cause of nosocomial infections. Surveillance of Citrobacter species in the environment can provide indicators of the spread of AMR genes outside clinical spaces. In this study, we present draft genome sequences of four Citrobacter isolates obtained from three species of wild Australian shorebirds. Copyright © 2021 Smith et al. This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International license

Modeling abundance using N-mixture models: the importance of considering ecological mechanisms

Predicting abundance across a species' distribution is useful for studies of ecology and biodiversity management. Modeling of survey data in relation to environmental variables can be a powerful method for extrapolating abundances across a species' distribution and, consequently, calculating total abundances and ultimately trends. Research in this area has demonstrated that models of abundance are often unstable and produce spurious estimates, and until recently our ability to remove detection error limited the development of accurate models. The N-mixture model accounts for detection and abundance simultaneously and has been a significant advance in abundance modeling. Case studies that have tested these new models have demonstrated success for some species, but doubt remains over the appropriateness of standard N-mixture models for many species. Here we develop the N-mixture model to accommodate zero-inflated data, a common occurrence in ecology, by employing zero-inflated count models. To our knowledge, this is the first application of this method to modeling count data. We use four variants of the N-mixture model (Poisson, zero-inflated Poisson, negative binomial, and zero-inflated negative binomial) to model abundance, occupancy (zero-inflated models only) and detection probability of six birds in South Australia. We assess models by their statistical fit and the ecological realism of the parameter estimates. Specifically, we assess the statistical fit with AIC and assess the ecological realism by comparing the parameter estimates with expected values derived from literature, ecological theory, and expert opinion. We demonstrate that, despite being frequently ranked the “best model” according to AIC, the negative binomial variants of the N-mixture often produce ecologically unrealistic parameter estimates. The zero-inflated Poisson variant is preferable to the negative binomial variants of the N-mixture, as it models an ecological mechanism rather than a statistical phenomenon and generates reasonable parameter estimates. Our results emphasize the need to include ecological reasoning when choosing appropriate models and highlight the dangers of modeling statistical properties of the data. We demonstrate that, to obtain ecologically realistic estimates of abundance, occupancy and detection probability, it is essential to understand the sources of variation in the data and then use this information to choose appropriate error distributions. Copyright ESA. All rights reserved

Bird responses to targeted revegetation : 40 years of habitat enhancement at Clarkesdale Bird sanctuary, central-western Victoria

A program of planting Australian shrubs and trees has been conducted in degraded farmland at the Clarkesdale Bird Sanctuary (central-western Victoria) since the 1960s, to address the issue of declining native birds, as perceived by the late landowner Gordon Clarke. The shrubs and trees were selected to attract birds, and included many species that were not native to the region. This form of management is often practised by private landholders (at various scales), but its effects are rarely documented. Bird surveys were conducted for this study between 1999 and 2001 at 27 sites: 11 in native eucalypt forest on ridges and slopes, 13 in planted areas on ridges and slopes, and three in planted areas on river-flats and a small gully (with three supplementary sites in a pine plantation). Total bird abundance and species per count were highest in the planted sites on river-flats and gully, and higher in the planted sites on ridges and slopes than in native forest on similar topography. Honeyeaters (Meliphagidae), Superb Fairy-wrens Malurus cyaneus, open-country birds, seed-eating birds and five insectivorous guilds reached their maximum abundance in planted sites. Barkforaging insectivores, canopy-foraging insectivores, frugivores and a generalist insectivore were marginally more common in native forest than in planted sites. Introduced birds were uncommon. Generalised linear modelling showed that total bird abundance was positively related to the cover of planted native vegetation, native low shrubs and young wattles Acacia spp. and to the presence of indigenous Cherry Ballart Exocarpos cupressiformis. Various guilds showed positive relationships with the cover of planted native vegetation, native low shrubs, young wattles, original old wattles, original old eucalypts and trees with small or large hollows. The planting program has provided new habitat for many native forest birds. A greater challenge is to address the needs of some uncommon species that have declined locally, such as the Brown Treecreeper Climacteris picumnus and Speckled Warbler Chthonicola sagittata

Change in the diet of sooty owls (Tyto tenebricosa) since European settlement: from terrestrial to arboreal prey and increased overlap with powerful owls

The current diet of the sooty owl (Tyto tenebricosa) was determined by analysing freshly regurgitated pellets collected beneath their roosting sites in East Gippsland, Victoria. Comparisons were then made with: (i) prehistoric and historic diet from bone deposits found in cave roosts, and (ii) diet of a sympatric owl species, the powerful owl (Ninox strenua). Sooty owls consumed a large array of terrestrial mammal species before European settlement, but only three terrestrial species were detected in their current diet, a reduction of at least eight species since European settlement. To compensate, sooty owls have increased their consumption of arboreal prey from 55% to 81% of their diet. Arboreal species are also a major component of the powerful owl diet and this prey shift by sooty owls has increased dietary overlap between these two species. Predation by foxes (Vulpes vulpes) and other feral species is likely to have reduced the amount of terrestrial prey available to sooty owls since European settlement. Investigation of changes in the diet of sooty owls may offer a unique monitoring system for evaluating the ability of fox-control strategies to influence increases in numbers of critical-weight-range mammals.<br /

Predicting avian distributions to evaluate spatiotemporal overlap with locust control operations in eastern Australia

Locusts and grasshoppers cause considerable economic damage to agriculture worldwide. The Australian Plague Locust Commission uses multiple pesticides to control locusts in eastern Australia. Avian exposure to agricultural pesticides is of conservation concern, especially in the case of rare and threatened species. The aim of this study was to evaluate the probability of pesticide exposure of native avian species during operational locust control based on knowledge of species occurrence in areas and times of application. Using presence-absence data provided by the Birds Australia Atlas for 1998 to 2002, we developed a series of generalized linear models to predict avian occurrences on a monthly basis in 0.5 degrees grid cells for 280 species over 2 million km 2 in eastern Australia. We constructed species-specific models relating occupancy patterns to survey date and location, rainfall, and derived habitat preference. Model complexity depended on the number of observations available. Model output was the probability of occurrence for each species at times and locations of past locust control operations within the 5-year study period. Given the high spatiotemporal variability of locust control events, the variability in predicted bird species presence was high, with 108 of the total 280 species being included at least once in the top 20 predicted species for individual space-time events. The models were evaluated using field surveys collected between 2000 and 2005, at sites with and without locust outbreaks. Model strength varied among species. Some species were under- or over-predicted as times and locations of interest typically did not correspond to those in the prediction data set and certain species were likely attracted to locusts as a food source. Field surveys demonstrated the utility of the spatially explicit species lists derived from the models but also identified the presence of a number of previously unanticipated species. These results also emphasize the need for special consideration of rare and threatened species that are poorly predicted by presence-absence models. This modeling exercise was a useful a priori approach in species risk assessments to identify species present at times and locations of locust control applications, and to discover gaps in our knowledge and need for further focused data collection Copyright 2009 by the Ecological Society ot America

Is Landscape Context Important for Riparian Conservation? Birds in Grassy Woodland

An important challenge for riparian management is to determine the extent to which landscape context influences the faunal assemblages of riparian habitats. We examined this challenge in the variegated landscapes of southeastern Queensland, Australia where riparian vegetation is surrounded by both extensive grazing and intensive cropping. We investigated whether riparian habitats adjacent to different landuses support similar bird assemblages. Three types of riparian habitat condition were sampled (uncleared ungrazed; uncleared grazed; cleared grazed) in four different land-use contexts (ungrazed woodland; grazed woodland; native pasture; crop) although only six of the twelve possible treatment combinations were available. Eighty percent of bird species responded significantly to changes in both riparian habitat condition and landscape context, while fewer than 50% of species were significantly influenced by landscape context alone. The influence of landscape context on the bird assemblage increased as the surrounding land use became more intensive (e.g. woodland to native pasture to crop). Riparian zones have been shown to have consistently high biodiversity values relative to their extent. These findings suggest it is not enough to conserve riparian habitats alone, conservation and restoration plans must also take into consideration landscape context, particularly when that context is intensively used land