Faktor-Faktor yang Memengaruhi Kepuasan Pengguna Aplikasi Kasir pada UMKM

This study aims to determine what factors influence user satisfaction from the cashier application. The factors referred to in this study which are also independent variables are easy of use, usefulness, trust and quality of information. The research method used is a quantitative research method with primary data generated by distributing questionnaires using a Likert scale with a value range of 1-5. The population in this study were all MSME culinary centers in Gresik. The sampling method used in this study was a purposive sampling method, in order to obtain 95 samples of owners and employees from MSME culinary centers who had implemented the cashier application in Gresik. The research data were obtained from questionnaires which were then processed and analyzed using the Statistical Program for Social Science (SPSS) 24. The results of this study state that easy of use has a positive and significant effect on user satisfaction, usefulness has a positive and significant effect on user satisfaction, information quality has a positive and significant effect on user satisfaction. However, trust is stated to have a negative and insignificant effect on user satisfaction. Keywoard: Easy of use, Usefulness, Trust, Quality of Information, User Satisfactio

The Effect Of Profitability, Capital Structure, Company Size, Corporate Social Responsibility, And Company Growth To The Value Of Companies In Business Index 27 On The Indonesia Stock Exchange (Idx)

Firm value is an investor's view of the level of success of the company which is reflected in its share price. The value of the company can be used as an indicator to determine the company's development with the aim of attracting investors to invest. This study aims to analyze the effect of profitability, capital structure, firm size, Corporate Social Responsibility (CSR), and firm growth on firm value. The sample used in this study were 9 companies listed on the 27 Business Index on the Indonesia Stock Exchange (IDX) for the 2016-2020 period using the purposive sampling method. The data analysis technique used is descriptive analysis and multiple linear regression analysis. The results of the study prove that profitability, capital structure, company size, Corporate Social Responsibility (CSR), and company growth simultaneously have a significant effect on firm value. Partially, the profitability variable has a significant positive effect on firm value, capital structure has a significant positive effect on firm value, firm size has no significant negative effect on firm value, Corporate Social Responsibility (CSR) has no significant negative effect on firm value, and firm growth has no negative effect. significant to firm valu

Pengaruh Kesadaran Merek, Citra Merek dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Sepatu Olahraga Reebok di Surabaya

In achieving business excellence, the company strives with the strategy and This study aims to examine and analyze the effect of brand awareness, brand image and perceived quality on purchasing decisions for Reebok sports shoes in Surabaya. The population in this study are consumers of Rebook shoes in Surabaya. The data source used is primary data. The sampling technique used in this study was purposive sampling method. The population size is not known with certainty because the population is very large and unlimited, so in order to determine the number of samples, the Lemeshow formula can be used to obtain 98 respondents. The analysis technique used in this research is multiple linear regression analysis using SPSS (Statistical Product and Service Solution) version 23.0. The results showed that brand awareness, brand image and perceived quality partially and simultaneously had a significant effect on purchasing decisions for Reebok sports shoes in Surabaya. The R Square value indicates that brand awareness, brand image and perceived quality variables can explain 61.3% of brand loyalty, while the remaining 38.7% is explained by other factors

Pengaruh Keseimbangan Kehidupan Kerja terhadap Kesejahteraan Karyawan Dengan Moderasi Lingkungan Kerja Dan Mediasi Kepuasan Kerja Karyawan ULA Indonesia

This study aims to examine the effect of work-life balance on employee welfare by moderating the work environment and mediating job satisfaction for ULA Indonesia Surabaya unit employees. The sample consisted of 88 respondents in the Surabaya employee section using the Slovin formula and had the characteristics of Indonesian ULA employees working in Surabaya for one year and had an age range of 21-50 years. This sampling technique uses purposive sampling because only the mandays part is taken. The analysis uses Structural Equating Modeling (SEM) on Partial Least Square (PLS) and data collection uses a softcopy questionnaire via the Google form. The results of this study indicate that there is a positive and significant effect of job satisfaction on employee welfare

Pengaruh Kepercayaan Pelanggan, Aktivitas Pemasaran Media Sosial, dan Pengalaman Pembelian terhadap Niat Beli Konsumen Somethinc pada Platform “Tiktokshop”

Over time, social media is increasingly diverse. The social media that is currently viral and loved by people around the world is TikTok. This TikTok social media not only shares videos, but is increasingly developing into a business area. One of them is the Somehinc beauty product which promotes its products through social media TikTok. This study aims to examine and analyze the effect of customer trust, social media marketing activities, and purchasing experience on the purchase intention of Somethink consumers on the TikTokshop platform in Surabaya. This study used a purposive sampling method using 82 samples collected by distributing questionnaires in Surabaya. The testing technique in this quantitative research uses SPSS 26.0. The results of the t-test research show that customer trust has a significant effect on purchase intention (0.000), social media marketing activities have no significant effect on purchase intention (0.237) and experience has a significant effect on purchase intention (0.012)

Pengaruh Dukungan Selebriti dan Pemasaran Media Sosial terhadap Niat Beli Scarlett Whitening di Instagram

The purpose of this study is to analyze the influence of celebrity endorsement and social media marketing on the purchase intention of Scarlett Whitening on Instagram. The research methodology used 122 samples collected through questionnaires in the city of Surabaya. Furthermore, the respondents' responses will be analyzed using descriptive analysis and statistical analysis using the WarpPLS version 7.0 program. The results showed that social media marketing had a significant positive effect on purchase intention and celebrity endorsement had a significant positive effect on purchase intention. The implication of the study from this research is to improve and develop the marketing strategy used by Scarlett Whitening in the future, especially as a performance evaluation in facing competition in the current beauty industry where many new brands have emerged, namely by building good social media marketing and celebrity endorsement so that can increase purchase intention in increasing sales of Scarlett Whitening products

Analysis Of The Relationship Between Brand Loyalty, Brand Trust, Satisfaction, And Brand Choice Intention In Lazada Customers In Surabaya

This study aims to examine the Effect of Brand Loyalty, Brand Trust, Satisfaction, and Brand Choice Intention on consumers in Surabaya. Based on the purpose of the study, namely using descriptive procedures using a quantitative approach. The data used in this study was by using primary data. The results showed that Brand Trust had a significant positive effect on Brand Loyalty, Satisfaction had a significant positive effect on Brand Loyalty, Brand Loyalty had a significant positive effect on Brand Choice Intention on the Lazada brand using the method used in this study was structural equation modeling with Smart-PLS 4.0 software to analyze data on 130 Lazada consumers in Surabaya from the age group of more than 19 years Based on the results Research conducted, the company is expected to be able to increase emotional attachment to consumers, by evoking memories of the brand or brand through advertising, promotions, giving gifts in the form of discounts, so that loyalty to the brand will increase. Then provide a satisfying and entertaining experience for consumers such as giving consideration of what activities must be done at a happy time by utilizing the benefits available in the features of the Brand or brand. The above statement makes the company must increase the emotional attachment felt by consumers to increase brand loyalty to the company. Keyword : Brand Loyalty, Brand Trust, Satisfaction, and Brand choice intention

Pengaruh Persepsi Price, Brand Image, Dan Brand Awareness Terhadap Purchase Decision Sepatu Vans Di Aplikasi Shopee

Based on the current research entitled "The Influence of Price Perception, Brand Image, and Brand Awareness on Purchase Decisions for Vans Shoes on the Shopee Application", this research includes basic research, where this research aims to develop knowledge that explains phenomena in the form of relationships between variables. This type of research is included in quantitative research because the data cannot be measured on a numerical scale. Quantitative research methods are statistical research methods based on the principles of positivism, which are used to study certain populations and samples. Keywords: Price Perception, Brand Image, And Brand Awarenes