Marketing no esporte eletrônico: a participação das marcas na promoção de megaeventos no Brasil

O presente trabalho tem como tema o marketing nos esportes eletrônicos. Nele trabalhamos com a ideia de marketing tradicional, marketing digital, marketing esportivo e marketing nos esportes eletrônicos, o que são esportes eletrônicos e o streaming. O problema surge através da observação de que o cenário brasileiro de esportes eletrônicos está crescendo com a vinda para o Brasil de campeonatos importantes no cenário mundial. O mercado de jogos brasileiros crescendo e começando a trazer marcas internacionais de grande nome para dentro do país justifica a escolha do trabalho. O objetivo deste trabalho é compreender as formas de inserção das marcas nos eventos de esporte eletrônico no Brasil e a partir disso verificar a participação das marcas nos eventos de esportes eletrônicos no Brasil e discutir as características do marketing esportivo em eventos de esportes eletrônicos. Como método para atingir os objetivos é utilizada a análise documental. Com isso, os resultados alcançados mostram variações de marcas e suas formas de inserção, diferentes formas de patrocínio e interação e a utilização de eventos como uma das estratégias adotadas pelas marcas

Experimental And Theoretical Study On The Reactivity Of The R-cn/h2o2 System In The Epoxidation Of Unfunctionalized Olefins

A study on the reactivity of peroxycarboximidic acids in situ generated from acetonitrile, trichloroacetonitrile, benzonitrile, m-chlorobenzonitrile, 3-cyanopyridine, 1-naphthonitrile and 9-anthracenenitrile was performed by semiempirical AM1 method and experimentally in the epoxidation of cyclohexene and R-(+)-limonene. Experimental results showed that the reactivity of Cl3CCN/H2O2 was quite similar to MCPBA in the epoxidation of unfunctionalized olefins when a biphasic mixture CH2Cl2/H2O was employed as solvent.1214246Wiberg, K.B., (1953) J. Am. Chem. Soc., 75, p. 3961Payne, G.B., Williams, P.H., (1961) J. Org. Chem., 26, p. 651Payne, G.B., Deming, P.H., Williams, P.H., (1961) J. Org. Chem., 26, p. 659Payne, G.B., (1962) Tetrahedron, 18, p. 763Bachmann, C., Gesson, J.P., Renoux, B., Tranoy, I., (1998) Tetrahedron Lett., 39, p. 379Von Holleben, M.L.A., Schuch, C.M., (1997) Quím. Nova, 20, p. 58Arias, L.A., Adkins, S., Nagel, C.J., Bach, R.D., (1983) J. Org. Chem., 48, p. 888Lang, T.J., Wolber, G.J., Bach, R.D., (1981) J. Am. Chem. Soc., 103, p. 3275Dewar, M.J.S., Zoebisch, E.G., Healy, E.F., Stewart, J.J.P., (1985) J. Am. Chem. Soc., 107, p. 3902Stewart, J.J.P., MOPAC 7.0, Quantum Chemistry Program Exchange, , Program 452Carman, R.M., DeVoss, J.J., Greenfield, K.L., (1986) Aust. J. Chem., 39, p. 441McIsaac, J.J.E., Ball, R.E., Behrman, E.J., (1961) J. Org. Chem., 36, p. 3048Von Holleben, M.L.A., Schuch, C.M., Livotto, P.R., (1996) VII Brazilian Meeting on Organic Synthesis, 135, pp. PS109. , Rio de Janeiro, BrazilCarlson, R.G., Behn, N.S., Cowles, C., (1971) J. Org. Chem., 36, p. 3832Santos, A.G., Castro, F.L., Jones Jr., J., (1996) Synthetic Commun., 26, p. 2651Von Holleben, M.L.A., Schuch, C.M., Livotto, P.R., (1995) 5th European Symposium on Organic Reactivity (ESOR V), p. 95. , Santiago de Compostela, SpainSchuch, C.M., (1996) Dissertação de Mestrado, , Universidade Federal do Rio Grande do Sul, BrazilnoteRebek, J., (1981) Heterocycles, 15, p. 51

REGIONALIZAÇÃO NUM CONTEXTO DE DESENVOLVIMENTO LOCAL

De maneira especial o desenvolvimento local vem sendo estudado em diversas áreas do conhecimento com êxito e destaque na regionalização no Estado de Mato Grosso do Sul. A decisão do governo de incorporar uma dimensão regional para tomada de decisões sobre investimentos públicos implantou a Secretaria do Estado de Meio Ambiente, da Ciência e Tecnologia (SEMAC – MS), e o Instituto do Meio Ambiente do Mato Grosso do Sul (IMASUL).

REGIONALIZAÇÃO NUM CONTEXTO DE DESENVOLVIMENTO LOCAL

De maneira especial o desenvolvimento local vem sendo estudado em diversas áreas do conhecimento com êxito e destaque na regionalização no Estado de Mato Grosso do Sul. A decisão do governo de incorporar uma dimensão regional para tomada de decisões sobre investimentos públicos implantou a Secretaria do Estado de Meio Ambiente, da Ciência e Tecnologia (SEMAC – MS), e o Instituto do Meio Ambiente do Mato Grosso do Sul (IMASUL).

Reactividad del sistema bifásico tricloroacetonitrilo-CH2Cl2/H2O2 en la epoxidación del aceite de soja

In this work we report on the epoxidation of soybean oil by the trichloroacetonitrile -CH2Cl2/H2O2 byphasic system. The reaction was carried out at room temperature and, most importantly, in non acid conditions which prevent the opening of the oxirane ring. The epoxidized soybean oil was characterized by infrared, 1H and 13C NMR. A maximum conversion of 81 % was achieved in two hours with 86% of selectivity in epoxy groupsEn el presente trabajo informamos sobre la epoxidación de aceite de soja mediante el sistema bifásico tricloroacetonitrilo-CH2Cl2/H2O2. La reacción fue realizada bajo condiciones de temperatura ambiente y, lo más importante, en condición no ácida, lo que evita la apertura del anillo oxirano. El aceite de soja fue caracterizado por infrarrojo y RMN de 1H and 13C. En dos horas se alcanzó una conversión máxima del 81 % obteniéndose una selectividad del 86 % en grupos epóxido

Selective Hydrogenation of Acrolein Over Pd Model Catalysts: Temperature and Particle-Size Effects

In this work, the selectivity in hydrogenation of acrolein over Fe 3 O 4 -supported Pd nanoparticles is investigated as a function of nanoparticle size in the 220-270 K temperature range. While Pd(111) shows nearly 100% selectivity towards the desired hydrogenation of the C=O bond to produce propenol, Pd nanoparticles were found to be much less selective towards this product. In-situ detection of surface species using infrared-reflection absorption spectroscopy shows that the selectivity towards propenol critically depends on the formation of an oxopropyl spectator species. While an overlayer of oxopropyl species is effectively formed on Pd(111) turning the surface highly selective for propenol formation, this process is strongly hindered on Pd nanoparticles by acrolein decomposition resulting in CO formation. We show that the extent of acrolein decomposition can be tuned by varying the particle size and the reaction temperature. As a result, significant production of propenol is observed over 12 nm Pd nanoparticles at 250 K, while smaller (4 and 7 nm) nanoparticles did not produce propenol at any of the temperatures investigated. The possible origin of particle size dependence of propenol formation is discussed. This work demonstrates that the selectivity in hydrogenation of acrolein is controlled by the relative rates of acrolein partial hydrogenation to oxopropyl surface species and of acrolein decomposition, which has significant implications for rational catalyst design

SAMSN1 is a tumor suppressor gene in multiple myeloma

Multiple myeloma (MM), a hematological malignancy characterized by the clonal growth of malignant plasma cells (PCs) in the bone marrow, is preceded by the benign asymptomatic condition, monoclonal gammopathy of undetermined significance (MGUS). Several genetic abnormalities have been identified as critical for the development of MM; however, a number of these abnormalities are also found in patients with MGUS, indicating that there are other, as yet unidentified, factors that contribute to the onset ofMMdisease. In this study, we identify a Samsn1 gene deletion in the 5TGM1/C57BL/KaLwRij murine model of myeloma. In addition, SAMSN1 expression is reduced in the malignant CD138+ PCs of patients with MM and this reduced expression correlates to total PC burden. We identify promoter methylation as a potential mechanismthrough which SAMSN1 expression is modulated in human myeloma cell lines.Notably, re-expression of Samsn1 in the 5TGM1murinePCline resulted in complete inhibition ofMMdisease development in vivo and decreased proliferation in stromal cell–PC co-cultures in vitro. This is the first study to identify deletion of a key gene in the C57BL/KaLwRij mice that also displays reduced gene expression in patients withMMand is therefore likely to play an integral role in MM disease development.Jacqueline E. Noll, Duncan R. Hewett, Sharon A. Williams, Kate Vandyke, Chung Kok, Luen B. To, and Andrew C.W. Zannettin

Vorgeschichte und Geschichte des Feldzuges bis zum 26. April 1813

VORGESCHICHTE UND GESCHICHTE DES FELDZUGES BIS ZUM 26. APRIL 1813 Geschichte der Befreiungskriege 1813 - 1815 (-) Vorgeschichte und Geschichte des Feldzuges bis zum 26. April 1813 (1,1.1904) ([III]) Einband ( - ) Titelseite ([II]) Titelseite ([III]) Werbung ( - ) Vorwort ([V]) Inhaltsverzeichnis ([VII]) Verzeichnis der benutzten Akten und Bücher (XI) Einleitung (1) Erstes Kapitel. Der Rückzug der Großen französischen Armee aus Rußland. ... (22) Zweites Kapitel. Bülows weiterer Rückmarsch. ... (56) Drittes Kapitel. Das Yorcksche Korps nach Tauroggen. ... (68) Viertes Kapitel. Wünsche nach Frieden. ... (81) Fünftes Kapitel. Weitere Bestimmungen von 1. Februar über die Formationen und Rüstungen der preußischen Armee. ... (101) Sechstes Kapitel. Bülow vom 17. Januar ab. ... (118) Siebentes Kapitel. Yorck hat Elbing verlassen; ... (138) Achtes Kapitel. Die Rüstungen in Schlesien. ... (153) Neuntes Kapitel. Napoleon rüstet (172) Zehntes Kapitel. Die Franzosen verlassen Berlin. ... (202) Elftes Kapitel. Napoleon und der Rheinbund (218) Zwölftes Kapitel. Vormärsche. ... (240) Dreizehntes Kapitel. Einnahme von Lüneburg. ... (268) Vierzehntes Kapitel. Scharnhorst in Belzig bei Wittgenstein. ... (309) Fünfzehntes Kapitel. Von der unteren Saale. ... (339) Sechzehntes Kapitel. Napoleos Vormarsch vom Main her. ... (367) Anlage 1 (407) Anlage 2 (408) Anlage 3 (409) Anlage 4 (412) Anlage 5 (414) Anlage 6 (416) Anlage 7 (417) Anlage 8 (419) Anlage 9 (421) Anlage 10 (423) Anlage 11 (424) Anlage 12 a-d (426) Anlage 13 (435) Anlage 14 (440) Anlage 15 (442) Anlage 16 (443) Anlage 17 (446) Anlage 18 (447) Anlage 19 (448) Anlage 20 (449) Anlage 21 (453) Anlage 22 (454) Anlage 23 (456) Anlage 24 (458) Anlage 25 (459) Anlage 26 (460) Anlage 27 (464