10 research outputs found
On the Automatic Analysis of Rules Governing Online Communities
Trabajo presentado en la 16th Ibero-American Conference on Artificial Intelligence, celebrada en Trujillo (Perú), del 13 al 16 de noviembre de 2018The automatic translation of rules or legal text from natural language into formal language has gained interest in the natural language processing domain, especially in the field of law and AI. Our research goal is to be able to automatically extract, from rules in natural language, the necessary elements that define these rules, such as the action in question, its modality (duty, right, privilege, ...), the first person the rule addresses, the second person affected by the rule, and the condition (if the rule was a conditional rule). As a first step toward identifying these elements, we start by identifying the semantic subjects, verbs, and objects in sentences of online normative texts. This paper presents the SVO+ model that achieves this, and our evaluation illustrates the model’s high precision when tested with the terms of use from websites like Facebook and Twitter.Peer reviewe
An empirical confirmation of wine-related lifestyle segments in the Australian wine market
The wine industry has been criticised in the past for adopting a mass-marketing approach but in the current ultra-competitive wine market the inevitable outcome of a production rather than marketing orientation is almost certain failure. Whereas the Australian domestic wine market is currently experiencing a low growth rate, a precursor to any future growth strategy is a clear understanding of the market. Acceptance of market segmentation as a strategy to target consumers more effectively enhances the focus and differentiation essential to achieve growth in the wine market. Recently a new segmentation approach of lifestyle based on a cognitive deductive perspective that makes lifestyle specific to the area of wine consumption was developed by Bruwer et al. (2001). This process included the development of a wine-related lifestyle (WRL) measurement research instrument and the identification of five wine-related lifestyle market segments. In this paper, a study conducted in the Australian wine market on 363 consumers to empirically confirm or disconfirm the previously identified five wine-related lifestyle segments is reported on. The further theoretically-driven development and improvement of the WRL research instrument is also described