Skandia-grisen & ICA-Stig

Syftet med uppsatsen är att analysera hur företag kan använda humor i reklam för att återfå konsumenternas positiva attityd. Vilken betydelse en produkts engageringsgrad har för att återfå konsumenters positiva attityd i relation till humoristisk reklam. Detta behandlas utifrån fallföretagen Skandia och ICA. Bidra till förståelse samt belysa sambandet mellan humoristisk reklam, konsumenters attityd samt hög- och lågengagemangsprodukter. Uppsatsen utgår ifrån ett deduktivt angreppssätt och bygger på två fallföretag. Vi använder oss av både kvantitativ och kvalitativ metod i form av en enkätundersökning samt semistrukturerade intervjuer. Det teoretiska ramverket för uppsatsen består av reklam, humor, varumärke, attityd, FCB-modellen samt Reed och Ewings kommunikationsmodell. Vårt empiriska material utgörs av sekundärdata om fallföretagen Skandia och ICA, enkätundersökning samt intervjuer med personer inom reklambranschen. Vårt resultat blev följande: Om en produkt är hög- eller lågengagerande är individuellt. Företag bör ha i åtanke vilken typ av produkt reklaminslaget ska representera då olika produkter endast är lämpliga med viss typ av humor. Tiden är en viktig faktor för att återfå konsumenters positiva attityd efter en skandal samt även produktkategorin avgör hur lätt det är att återfå den positiva attityden

Strengthening and stretching for rheumatoid arthritis of the hand (SARAH). A randomised controlled trial and economic evaluation

Study registration: Current Controlled Trials ISRCTN 89936343.Background - The effectiveness of exercise for improving hand and wrist function in people with rheumatoid arthritis (RA) is uncertain. Objectives - The study aims were (1) to estimate the clinical effectiveness and cost-effectiveness of adding an optimised exercise programme for hands and upper limbs to standard care for patients with RA; and (2) to qualitatively describe the experience of participants in the trial with a particular emphasis on acceptability of the intervention, exercise behaviours and reasons for adherence/non-adherence.This project was funded by the National Institute for Health Research (NIHR) Health Technology Assessment programme and will be published in full in Health Technology Assessment; Vol. 19, No. 19. See the NIHR Journals Library website for further project information. This report has been developed in association with the NIHR Collaboration for Leadership in Applied Health Research and Care Oxford and the NIHR Biomedical Research Unit Funding Scheme. This project benefited from facilities funded through Birmingham Science City Translational Medicine Clinical Research and Infrastructure Trials Platform, with support from Advantage West Midlands

Author Correction: Connexin43 expression in bone marrow derived cells contributes to the electrophysiological properties of cardiac scar tissue

An amendment to this paper has been published and can be accessed via a link at the top of the paper

Long-term health-enhancing physical activity in rheumatoid arthritis - the PARA 2010 study

<p>Abstract</p> <p>Background</p> <p>People with rheumatoid arthritis (RA) suffer increased risk of disability andpremature mortality. Health-enhancing physical activity (HEPA) could be one importantfactor to reduce this risk. Rising health care costs call for the development and evaluation ofnew modes of rehabilitation, including physical activity in settings outside the health caresystem.</p> <p>Methods/Design</p> <p>This cohort study targets 450 patients with RA that do not currently meet HEPA recommendations, recruited from six hospitals reporting to the Swedish Rheumatology Quality Registers (SRQ). We have developed a two-year real-life intervention program including a minimum of twice-weekly circuit training, moderately intense physical activity the remaining days of the week and group meetings to support behavior change every other week. Our hypothesis is that increased physical activity and exercise will improve perceived health, reduce pain and fatigue, increase muscle function and aerobic capacity, impact psychosocial factors and prevent future cardiovascular events. Research questions regard outcomes, retention rates, dose–response matters and the exploration of responder characteristics. This protocol outlines recruitment procedure, design, assessment methods and the intervention program of the study.</p> <p>Discussion</p> <p>The PARA 2010 project is designed to expand the knowledge on HEPA in RA by a progressive approach regarding population, setting, intervention, time frames and outcome measures. To our knowledge this is the first long-term HEPA program based on Social Cognitive Theory, and performed in a real life environment to demonstrate if this new setting can promote increased and maintained physical activity in people with RA.</p> <p>Trial registration number</p> <p>ISRCTN25539102</p

Perceived Barriers, Facilitators and Benefits for Regular Physical Activity and Exercise in Patients with Rheumatoid Arthritis: A Review of the Literature

Rheumatoid arthritis (RA) is an autoimmune disease, which not only affects the joints but can also impact on general well-being and risk for cardiovascular disease. Regular physical activity and exercise in patients with RA have numerous health benefits. Nevertheless, the majority of patients with RA are physically inactive. This indicates that people with RA might experience additional or more severe barriers to physical activity or exercise than the general population. This narrative review provides an overview of perceived barriers, benefits and facilitators of physical activity and exercise in RA. Databases were searched for articles published until September 2014 using the terms ‘rheumatoid arthritis’, ‘physical activity’, ‘exercise’, ‘barriers’, ‘facilitators’, ‘benefits’, ‘motivation’, ‘motivators’ and ‘enablers’. Similarities were found between disease-specific barriers and benefits of physical activity and exercise, e.g. pain and fatigue are frequently mentioned as barriers, but reductions in pain and fatigue are perceived benefits of physical activity and exercise. Even though exercise does not influence the existence of barriers, physically active patients appear to be more capable of overcoming them. Therefore, exercise programmes should enhance self-efficacy for exercise in order to achieve long-term physical activity and exercise behaviour. Encouragement from health professionals and friends/family are facilitators for physical activity and exercise. There is a need for interventions that support RA patients in overcoming barriers to physical activity and exercise and help sustain this important health behaviour