The engagement of literary influencers with their followers on Instagram: Bookstagrammers’ content and strategy

El marketing de influencia se ha convertido en una herramienta efectiva para que las marcas conecten con sus consumidores en las redes sociales a través de los influenciadores. Aunque esta forma de marketing ha generado en los últimos años un mayor interés en la comunidad científica, se sabe relativamente poco sobre el contenido y la estrategia de los influencers y los vínculos con los comportamientos que generan en sus seguidores. En este contexto digital, cabe destacar un tipo de influencer relacionado con la literatura: los bookstagrammer. Usuarios que comparten su pasión por los libros, reseñan noticias de editoriales y fomentan el hábito de la lectura. Este estudio analiza cómo la estrategia de contenido y engagement de los bookstagrammers (medida por el número de seguidores, volumen de contenido y publicaciones de interés) se asocia con el engagement de los seguidores de estos influencers culturales en Instagram, tanto de forma independiente como interactiva. El estudio analiza un conjunto de datos recopilados de booskstagrammers analizando el contenido generado por estos influencers para probar las hipótesis propuestas. Los hallazgos muestran que las publicaciones que incluyen fotografías del autor o portadas de libros se asocian positivamente con la participación de los seguidores en las cuentas de Instagram, mientras que las publicaciones emocionales que expresan sentimientos se asocian negativamente con la participación de los seguidores. Estos hallazgos demuestran que los elementos analizados y la estrategia de contenido de los influencers literarios contribuyen al compromiso de los seguidores en Instagram.Influencer marketing has emerged as an effective way for brands to connect with consumers through social media influencers. Although this form of marketing has led to increased interest from researchers in recent years, relatively little is known about the content and engagement strategy of influencers and their links to follower behavior. In this digital context, it is worth citing a type of influencer related to literature: bookstagrammers. These are individuals who share their passion for books, review publishing news and encourage the habit of reading. This study analyzes how the content and engagement strategy of bookstagrammers (as measured by number of followers, content volume and posts of interest) is associated with the engagement of the followers of these cultural influencers on Instagram, both independently and interactively. The study analyzes a data set compiled from bookstagrammers by analyzing the content generated by these online influencers in order to test the proposed hypotheses. Our findings show that posts that include photographs of the author or book covers are positively associated with follower engagement on Instagram accounts, while emotional posts expressing feelings are negatively associated with follower engagement. These findings demonstrate that the elements and content strategy of literary influencers contribute to the engagement of followers on Instagram.Este artículo forma parte del Proyecto “Redes Sociales y Emprendimiento” (B02.0402-P1) financiado por la Cátedra de Creación de Empresas y Empresa Familiar UAO CEU (2020-2023)

A maturity model for the information-driven SME

Purpose: This article presents a maturity model for the evaluation of the information-driven decision-making process (DMP) in small and medium enterprises. This model is called “Simplified Holistic Approach to DMP Evaluation (SHADE)”. The SHADE model is based in the “Circumplex Hierarchical Representation of the Organization Maturity Assessment” (CHROMA) framework for characterizing the information-driven DMP in organizations Design/methodology/approach: The CHROMA-SHADE provides a competency evaluation methodology regarding the SME’s use of data for making better-informed decisions. This model groups the main factors influencing the information-driven DMP and classifies them into five dimensions: data availability, data quality, data analysis and insights, information use and decision-making. It addresses these dimensions systematically, delivering a framework for positioning the organization from an uninitiated to a completely embedded stage. The assessment consists of interviews based on a standardized open-ended questionnaire performed to key company personnel followed by an analysis of the answers and their scoring performed by an expert evaluator. Findings: The results of its application indicate this model is well adapted to the SMEs resulting useful for identifying strengths and weaknesses, thereby providing insights for prioritizing improvement actions. Originality/value: The CHROMA-SHADE model follows a novel, holistic approach that embraces the complexities inherent in a multiplicity of factors that, at the technological and management level, converge to enable more objective and better-supported decisions to be made through the intelligent use of information.Peer Reviewe

Chronological evolution of the information-driven decision-making process (1950–2020)

The version of record os available online at:https://doi.org/10.1007/s13132-022-00917-yThe decision-making process (DMP) is essential in organizations and has changed due to multidisciplinary research, greatly infuenced by the progress in information technologies and computational science. This work’s objective is analysing the progressive interaction between DMP and information technologies and the consequent breakthroughs in how business is conducted since 1950 to recent times. Therefore, a chronological review of the information-driven DMP evolvement is presented. The major landmarks that defned how technology infuenced how information is generated, stored, managed, and used for making better decisions, minimizing the uncertainty and gaining knowledge, are covered. The fndings showed that even if current data-driven trends in managerial decision making have led to competitive advantages and business opportunities, there is still a gap between the technological capabilities and the organizational needs. Nowadays, it has been reported that the adoption of technology solutions in many companies is faster than their capacity to adapt at managerial level. Aware of this reality, the “Circumplex Hierarchical Representation of Organization Maturity Assessment” (CHROMA) model has been developed. This tool makes it possible to evaluate whether the management of organizations is making decisions using the available data correctly and optimizing their information systems.Peer ReviewedPostprint (published version

Maturity model for the information-driven SME

Purpose: This article presents a maturity model for the evaluation of the information-driven decision-making process (DMP) in small and medium enterprises. This model is called “Simplified Holistic Approach to DMP Evaluation (SHADE)”. The SHADE model is based in the “Circumplex Hierarchical Representation of the Organization Maturity Assessment” (CHROMA) framework for characterizing the information-driven DMP in organizations Design/methodology/approach: The CHROMA-SHADE provides a competency evaluation methodology regarding the SME’s use of data for making better-informed decisions. This model groups the main factors influencing the information-driven DMP and classifies them into five dimensions: data availability, data quality, data analysis and insights, information use and decision-making. It addresses these dimensions systematically, delivering a framework for positioning the organization from an uninitiated to a completely embedded stage. The assessment consists of interviews based on a standardized open-ended questionnaire performed to key company personnel followed by an analysis of the answers and their scoring performed by an expert evaluator. Findings: The results of its application indicate this model is well adapted to the SMEs resulting useful for identifying strengths and weaknesses, thereby providing insights for prioritizing improvement actions. Originality/value: The CHROMA-SHADE model follows a novel, holistic approach that embraces the complexities inherent in a multiplicity of factors that, at the technological and management level, converge to enable more objective and better-supported decisions to be made through the intelligent use of informatio

P-17 Importance of the ortopantomographic study for the detection of life-treatening rare diseases

A rapid diagnostic of some Rare Diseases (RD) can save the patent's life. It is well known that some life-threatening Rare Diseases present oral and craniofacial malformations

Singular Location and Signaling Profile of Adenosine A2A-Cannabinoid CB1 Receptor Heteromers in the Dorsal Striatum

The dorsal striatum is a key node for many neurobiological processes such as motor activity, cognitive functions, and affective processes. The proper functioning of striatal neurons relies critically on metabotropic receptors. Specifically, the main adenosine and endocannabinoid receptors present in the striatum, ie, adenosine A2A receptor (A2AR) and cannabinoid CB1 receptor (CB1R), are of pivotal importance in the control of neuronal excitability. Facilitatory and inhibitory functional interactions between striatal A2AR and CB1R have been reported, and evidence supports that this cross-talk may rely, at least in part, on the formation of A2AR-CB1R heteromeric complexes. However, the specific location and properties of these heteromers have remained largely unknown. Here, by using techniques that allowed a precise visualization of the heteromers in situ in combination with sophisticated genetically-modified animal models, together with biochemical and pharmacological approaches, we provide a high resolution expression map and a detailed functional characterization of A2AR-CB1R heteromers in the dorsal striatum. Specifically, our data unveil that the A2AR-CB1R heteromer (i) is essentially absent from corticostriatal projections and striatonigral neurons, and, instead, is largely present in striatopallidal neurons, (ii) displays a striking G protein-coupled signaling profile, where co-stimulation of both receptors leads to strongly reduced downstream signaling, and (iii) undergoes an unprecedented dysfunction in Huntington’s disease, an archetypal disease that affects striatal neurons. Altogether, our findings may open a new conceptual framework to understand the role of coordinated adenosine-endocannabinoid signaling in the indirect striatal pathway, which may be relevant in motor function and neurodegenerative diseases

Treatment with tocilizumab or corticosteroids for COVID-19 patients with hyperinflammatory state: a multicentre cohort study (SAM-COVID-19)

Objectives: The objective of this study was to estimate the association between tocilizumab or corticosteroids and the risk of intubation or death in patients with coronavirus disease 19 (COVID-19) with a hyperinflammatory state according to clinical and laboratory parameters. Methods: A cohort study was performed in 60 Spanish hospitals including 778 patients with COVID-19 and clinical and laboratory data indicative of a hyperinflammatory state. Treatment was mainly with tocilizumab, an intermediate-high dose of corticosteroids (IHDC), a pulse dose of corticosteroids (PDC), combination therapy, or no treatment. Primary outcome was intubation or death; follow-up was 21 days. Propensity score-adjusted estimations using Cox regression (logistic regression if needed) were calculated. Propensity scores were used as confounders, matching variables and for the inverse probability of treatment weights (IPTWs). Results: In all, 88, 117, 78 and 151 patients treated with tocilizumab, IHDC, PDC, and combination therapy, respectively, were compared with 344 untreated patients. The primary endpoint occurred in 10 (11.4%), 27 (23.1%), 12 (15.4%), 40 (25.6%) and 69 (21.1%), respectively. The IPTW-based hazard ratios (odds ratio for combination therapy) for the primary endpoint were 0.32 (95%CI 0.22-0.47; p < 0.001) for tocilizumab, 0.82 (0.71-1.30; p 0.82) for IHDC, 0.61 (0.43-0.86; p 0.006) for PDC, and 1.17 (0.86-1.58; p 0.30) for combination therapy. Other applications of the propensity score provided similar results, but were not significant for PDC. Tocilizumab was also associated with lower hazard of death alone in IPTW analysis (0.07; 0.02-0.17; p < 0.001). Conclusions: Tocilizumab might be useful in COVID-19 patients with a hyperinflammatory state and should be prioritized for randomized trials in this situatio

Words and Silence in Job Mentoring

Today, economic sustainability is a social priority and it implies positive, rewarding, and creative relationships in the workplace. Creativity, innovation, and subjective welfare will remain extremely important for sustainable production models in an age of technological acceleration, ecological threats, and digital globalization. With the impact of the COVID-19 pandemic and the new ways to organize work, this is even more important. The basis for this is to be found in education, especially in secondary and higher education. Good mentoring is becoming essential in professional development; this activity is based on words and silence, using corporate and individual coaching tools to open new doors of creativity. Following Peter Drucker’s (1954) work in management thinking and the approach of positive psychologists, this paper presents a new concept of sustainable working relationships for the 21st century based on words and narratives

Escuela abierta : revista de investigación educativa

Resumen basado en el de la publicaciónTítulo, resumen y palabras clave en español e inglésLa Universitat Abat Oliba CEU organiza anualmente un maratón de emprendimiento llamado Barcelona Thinking Challenge. Dicha actividad constituye un espacio social de aprendizaje donde los estudiantes adquieren competencias transversales y específicas, ya que tienen la oportunidad de trabajar en equipos de trabajo formados por estudiantes de diferentes cursos, diferentes universidades y profesionales de diferentes ámbitos. Se presentan los resultados de un estudio de encuesta dirigido a describir cuál ha sido la visión general de este maratón de emprendimiento social y qué competencias se han desarrollado. Se muestra un alto desarrollo en las competencias relacionadas con la participación en equipos de trabajo, liderazgo y resolución de problemas.ES

Integració sociolaboral de la població immigrant en àrees rurals de Catalunya

Aquest estudi estableix una línia de recerca per iniciar el plantejament de les bases d’un programa d’acció que determini una sèrie de polítiques i d’estratègies d’integració de la població immigrant, amb l’objectiu d’aconseguir-ne la inserció en zones rurals que tinguin necessitat de conservar o de millorar la seva situació socioeconòmica actual. La dita situació està principalment amenaçada pel despoblament i, en alguns casos concrets, també per la disminució –o almenys el canvi en les condicions– de la percepció dels fons estructurals europeus. Amb aquesta investigació es pretén conceptualitzar el tema i mirar de detectar la possibilitat i la disposició per a l’absorció de contingents de població immigrant en algunes zones rurals de Catalunya. En una segona fase, ja es procedirà a determinar les zones concretes que puguin tenir la capacitat i la disponibilitat d’infraestructures suficients per ser una destinació d’immigrants amb una formació específica i la predisposició necessària per tal de garantir-ne l’adaptació a l’entorn rural d’aquest país