The Impact of Viral Marketing on Emotion and Impulse Buying Behavior: A Case Study of Online Fashion

Impulsive online shopping is becoming a habit for many young consumers, especially for fashion products. This study aims to analyze the influence of viral marketing on emotions and impulsive online shopping behavior of young people for fashion products in Vietnam. The results showed that viral marketing with characteristics such as entertainment, source credibility, visual appeal, informativeness, and irritation all had a significant impact on emotions and impulsive online shopping behavior. Therefore,some suggestions are proposed for applying viral marketing to promote impulsive online shopping behavior for fashion products. Keywords: Viral marketing, Impulse buying behavior, Online shopping, Emotions, Fashion. DOI: 10.7176/EJBM/15-7-03 Publication date: April 30th 202

Speed profile optimization of an electrified train in Cat Linh-Ha Dong metro line based on pontryagin's maximum principle

An urban railway is a complex technical system that consumes large amounts of energy, but this means of transportation still has been obtained more and more popularity in densely populated cities because of its features of high-capacity transportation capability, high speed, security, punctuality, lower emission, reduction of traffic congestion. The improved energy consumption and environment are two of the main objectives for future transportation. Electrified trains can meet these objectives by the recuperation and reuse of regenerative braking energy and by the energy - efficient operation. Two methods are to enhance energy efficiency: one is to improve technology (e.g., using energy storage system, reversible or active substations to recuperate regenerative braking energy, replacing traction electric motors  by energy-efficient traction system as permanent magnet electrical motors; train's mass reduction by lightweight material mass...); the other is to improve operational procedures (e.g. energy efficient driving including: eco-driving; speed profile optimization; Driving Advice System (DAS); Automatic Train Operation (ATO); traffic management optimization...). Among a lot of above solutions for saving energy, which one is suitable for current conditions of metro lines in Vietnam. The paper proposes the optimization method based on Pontryagin's Maximum Principle (PMP) to find the optimal speed profile for electrified train of Cat Linh-Ha Dong metro line, Vietnam in an effort to minimize the train operation energy consumption

MODAL ANALYSIS OF MULTISTEP TIMOSHENKO BEAM WITH A NUMBER OF CRACKS

Modal analysis of cracked multistep Timoshenko beam is accomplished by the Transfer Matrix Method (TMM) based on a closed-form solution for Timoshenko uniform beam element. Using the solution allows significantly simplifying application of the conventional TMM for multistep beam with multiple cracks. Such simplified transfer matrix method is employed for investigating effect of beam slenderness and stepped change in cross section on sensitivity of natural frequencies to cracks. It is demonstrated that the transfer matrix method based on the Timoshenko beam theory is usefully applicable for beam of arbitrary slenderness while the Euler-Bernoulli beam theory is appropriate only for slender one. Moreover, stepwise change in cross-section leads to a jump in natural frequency variation due to crack at the steps. Both the theoretical development and numerical computation accomplished for the cracked multistep beam have been validated by an experimental stud

MODIFICATION OF GRAPHENE OXIDE BY CURCUMIN AND APPLICATION IN POLYURETHANE COATING

Curcumin modified graphene oxide (GO-CR) was prepared using adsorption method and polyurethane (PU) coating containing 0.3 wt% GO-CR was prepared on carbon steel. Synthesized GO-CR was characterized by fourier transform infrared spectroscopy (FTIR), X-ray diffraction (XRD), scanning electron microscopy (SEM) and zeta potential measurement. Corrosion protection property of polyurethane coating containing GO-CR was evaluated and compared with blank polyurethane coating and coating containing GO by electrochemical impedance spectroscopy. The results showed that GO-CR has layer structure like GO with lower crystallinity. In GO-CR structure curcumin was attached on GO surface. The presence of curcumin on GO-CR surface provided corrosion inhibition action for PU coating and also improved the dispersion of GO in PU coating

An update and reassessment of vascular plant species richness and distribution in Bach Ma National Park, Central Vietnam

Bach Ma National Park (BMNP) is recognized as an essential biodiversity hotspot in Vietnam because of its diverse topography, high species richness and threatened and endemic species. This study updates the richness and distribution of vascular plant species in the BMNP by intergrading data from literature, field surveys, key-informant interviews and participatory observations. Our results showed that the park has a high diversity of vascular plants with 1,874 species belonging to 192 families, 6 phylums including Psilotophyta, Lycopodiophyta, Equisetophyta, Polypodiophyta, Pinophyta, and Magnoliophyta. It also indicates that 199 out of 1,874 vascular species in the BMNP are listed as endangered, precious and rare plant species of Vietnam. In particular, 55 species are part of the IUCN 2020 list, in which 9 are critically endangered species (CR), 15 are endangered species (EN), and 31 are vulnerable species (VU). According to the rankings of the Red List Vietnam (2007), 6 species of CR (accounting for 13.64% compared with the whole country), 36 species of EN (20%), and 52 species of VU (26%) were found in this area. The results provided that vascular plant species are distributed into 2 types based on high altitude (threshold at 900m), but there are no dominant communities. The findings may be essential information for foresters and biologists to recognize and use it as the newest update for their next scientific research in conservation and resource management.Vườn Quốc gia (VQG) Bạch Mã được xem là một điểm nóng đa dạng sinh học quan trọng ở Việt Nam vì địa hình đa dạng, độ phong phú loài cao, đặc biệt là các loài đặc hữu và nguy cấp. Trong nghiên cứu này, chúng tôi đã cập nhật sự phong phú và phân bố của các loài thực vật bậc cao tại VQG Bạch Mã bằng cách kết hợp dữ liệu từ tổng quan tài liệu, khảo sát thực địa, phỏng vấn người am hiểu và điều tra có sự tham gia. Kết quả cho thấy VQG có hệ thực vật bậc cao phong phú với 1.874 loài, thuộc 192 họ, 6 ngành bao gồm Psilotophyta, Lycopodiophyta, Equisetophyta, Polypodiophyta, Pinophyta, Magnoliophyta. Kết quả chỉ ra rằng 199 trong số 1.874 loài thực vật bậc cao tại VQG này được xếp vào danh sách các loài nguy cấp của Việt Nam. Đặc biệt, có 55 loài thuộc danh mục của IUCN năm 2020, trong đó có 9 loài Cực kỳ nguy cấp (CR), 15 loài Nguy cấp (EN) và 31 loài Sẽ nguy cấp (VU). Trong khi đó, theo xếp hạng của Sách Đỏ Việt Nam (2007), nghiên cứu cho thấy có 6 loài CR (chiếm 13,64% so với cả nước), 36 loài EN (20%) và 52 loài VU (26%). Phát hiện của chúng tôi cũng chỉ ra rằng đặc điểm phân bố của các loài thực vật bậc cao ở VQG Bạch Mã gồm 2 kiểu rừng dựa trên độ cao (mức 900m), nhưng không có quần xã nào chiếm ưu thế. Các kết quả này được kỳ vọng sẽ là nguồn thông tin cần thiết cho các nhà hoạt động lâm nghiệp và sinh vật học sử dụng nó như một bản cập nhật mới nhất cho các nghiên cứu khoa học tiếp theo trong bảo tồn và quản lý tài nguyên

Mapping for engagement: setting up a community based participatory research project to reach underserved communities at risk for Hepatitis C in Ho Chi Minh City, Vietnam

Background: Approximately 1. 07 million people in Vietnam are infected with hepatitis C virus (HCV). To address this epidemic, the South East Asian Research Collaborative in Hepatitis (SEARCH) launched a 600-patient cohort study and two clinical trials, both investigating shortened treatment strategies for chronic HCV infection with direct-acting antiviral drugs. We conducted ethnographic research with a subset of trial participants and found that the majority were aware of HCV infection and its implications and were motivated to seek treatment. However, people who inject drugs (PWID), and other groups at risk for HCV were under-represented, although injecting drug use is associated with high rates of HCV. Material and Methods: We designed a community-based participatory research (CBPR) study to engage in dialogues surrounding HCV and other community-prioritized health issues with underserved groups at risk for HCV in Ho Chi Minh City. The project consists of three phases: situation analysis, CBPR implementation, and dissemination. In this paper, we describe the results of the first phase (i.e., the situation analysis) in which we conducted desk research and organized stakeholder mapping meetings with representatives from local non-government and community-based organizations where we used participatory research methods to identify and analyze key stakeholders working with underserved populations. Results: Twenty six institutions or groups working with the key underserved populations were identified. Insights about the challenges and dynamics of underserved communities were also gathered. Two working groups made up of representatives from the NGO and CBO level were formed. Discussion: Using the information provided by local key stakeholders to shape the project has helped us to build solid relationships, give the groups a sense of ownership from the early stages, and made the project more context specific. These steps are not only important preliminary steps for participatory studies but also for other research that takes place within the communities

Can a Short Food Supply Chain Create Sustainable Benefits for Small Farmers in Developing Countries? An Exploratory Study of Vietnam

A number of studies have indicated that short food supply chains could create economic, social, and environmental benefits, but most of those chains were implemented in developed countries. This research aims to find out the characteristics of short food supply chains and their benefits to small farmers in Vietnam, which is a developing country, based on the survey results from 338 small farmers in the third quarter of 2020, with the support of Stata 14 software. The results showed that the short food supply chains in the survey sample in Vietnam were characterized by two main actors: small farmers and distributors. Farmers could sell products flexibly at the local market. There was some initial evidence to prove that these chains helped to stabilize the input, output price, and revenue; formulated sustainable income; and increased the satisfaction and confidence of farmers. They eliminated gender discrimination in rural areas and improved livelihood for ethnic minorities. These chains also enhanced the mindset on green, organic, and clean production of farmers, which in turn created environmental benefits. COVID-19 has posed a negative impact on the income of farmers and made them change their production and sales method. Therefore, the research could suggest some policies to sustainably develop the short food supply chains in Vietnam in the future

Safety and efficacy of fluoxetine on functional outcome after acute stroke (AFFINITY): a randomised, double-blind, placebo-controlled trial

Background Trials of fluoxetine for recovery after stroke report conflicting results. The Assessment oF FluoxetINe In sTroke recoverY (AFFINITY) trial aimed to show if daily oral fluoxetine for 6 months after stroke improves functional outcome in an ethnically diverse population. Methods AFFINITY was a randomised, parallel-group, double-blind, placebo-controlled trial done in 43 hospital stroke units in Australia (n=29), New Zealand (four), and Vietnam (ten). Eligible patients were adults (aged ≥18 years) with a clinical diagnosis of acute stroke in the previous 2–15 days, brain imaging consistent with ischaemic or haemorrhagic stroke, and a persisting neurological deficit that produced a modified Rankin Scale (mRS) score of 1 or more. Patients were randomly assigned 1:1 via a web-based system using a minimisation algorithm to once daily, oral fluoxetine 20 mg capsules or matching placebo for 6 months. Patients, carers, investigators, and outcome assessors were masked to the treatment allocation. The primary outcome was functional status, measured by the mRS, at 6 months. The primary analysis was an ordinal logistic regression of the mRS at 6 months, adjusted for minimisation variables. Primary and safety analyses were done according to the patient's treatment allocation. The trial is registered with the Australian New Zealand Clinical Trials Registry, ACTRN12611000774921. Findings Between Jan 11, 2013, and June 30, 2019, 1280 patients were recruited in Australia (n=532), New Zealand (n=42), and Vietnam (n=706), of whom 642 were randomly assigned to fluoxetine and 638 were randomly assigned to placebo. Mean duration of trial treatment was 167 days (SD 48·1). At 6 months, mRS data were available in 624 (97%) patients in the fluoxetine group and 632 (99%) in the placebo group. The distribution of mRS categories was similar in the fluoxetine and placebo groups (adjusted common odds ratio 0·94, 95% CI 0·76–1·15; p=0·53). Compared with patients in the placebo group, patients in the fluoxetine group had more falls (20 [3%] vs seven [1%]; p=0·018), bone fractures (19 [3%] vs six [1%]; p=0·014), and epileptic seizures (ten [2%] vs two [<1%]; p=0·038) at 6 months. Interpretation Oral fluoxetine 20 mg daily for 6 months after acute stroke did not improve functional outcome and increased the risk of falls, bone fractures, and epileptic seizures. These results do not support the use of fluoxetine to improve functional outcome after stroke

BLOOM: A 176B-Parameter Open-Access Multilingual Language Model

Large language models (LLMs) have been shown to be able to perform new tasks based on a few demonstrations or natural language instructions. While these capabilities have led to widespread adoption, most LLMs are developed by resource-rich organizations and are frequently kept from the public. As a step towards democratizing this powerful technology, we present BLOOM, a 176B-parameter open-access language model designed and built thanks to a collaboration of hundreds of researchers. BLOOM is a decoder-only Transformer language model that was trained on the ROOTS corpus, a dataset comprising hundreds of sources in 46 natural and 13 programming languages (59 in total). We find that BLOOM achieves competitive performance on a wide variety of benchmarks, with stronger results after undergoing multitask prompted finetuning. To facilitate future research and applications using LLMs, we publicly release our models and code under the Responsible AI License

Geoeconomic variations in epidemiology, ventilation management, and outcomes in invasively ventilated intensive care unit patients without acute respiratory distress syndrome: a pooled analysis of four observational studies

Background: Geoeconomic variations in epidemiology, the practice of ventilation, and outcome in invasively ventilated intensive care unit (ICU) patients without acute respiratory distress syndrome (ARDS) remain unexplored. In this analysis we aim to address these gaps using individual patient data of four large observational studies. Methods: In this pooled analysis we harmonised individual patient data from the ERICC, LUNG SAFE, PRoVENT, and PRoVENT-iMiC prospective observational studies, which were conducted from June, 2011, to December, 2018, in 534 ICUs in 54 countries. We used the 2016 World Bank classification to define two geoeconomic regions: middle-income countries (MICs) and high-income countries (HICs). ARDS was defined according to the Berlin criteria. Descriptive statistics were used to compare patients in MICs versus HICs. The primary outcome was the use of low tidal volume ventilation (LTVV) for the first 3 days of mechanical ventilation. Secondary outcomes were key ventilation parameters (tidal volume size, positive end-expiratory pressure, fraction of inspired oxygen, peak pressure, plateau pressure, driving pressure, and respiratory rate), patient characteristics, the risk for and actual development of acute respiratory distress syndrome after the first day of ventilation, duration of ventilation, ICU length of stay, and ICU mortality. Findings: Of the 7608 patients included in the original studies, this analysis included 3852 patients without ARDS, of whom 2345 were from MICs and 1507 were from HICs. Patients in MICs were younger, shorter and with a slightly lower body-mass index, more often had diabetes and active cancer, but less often chronic obstructive pulmonary disease and heart failure than patients from HICs. Sequential organ failure assessment scores were similar in MICs and HICs. Use of LTVV in MICs and HICs was comparable (42\ub74% vs 44\ub72%; absolute difference \u20131\ub769 [\u20139\ub758 to 6\ub711] p=0\ub767; data available in 3174 [82%] of 3852 patients). The median applied positive end expiratory pressure was lower in MICs than in HICs (5 [IQR 5\u20138] vs 6 [5\u20138] cm H2O; p=0\ub70011). ICU mortality was higher in MICs than in HICs (30\ub75% vs 19\ub79%; p=0\ub70004; adjusted effect 16\ub741% [95% CI 9\ub752\u201323\ub752]; p&lt;0\ub70001) and was inversely associated with gross domestic product (adjusted odds ratio for a US$10 000 increase per capita 0\ub780 [95% CI 0\ub775\u20130\ub786]; p&lt;0\ub70001). Interpretation: Despite similar disease severity and ventilation management, ICU mortality in patients without ARDS is higher in MICs than in HICs, with a strong association with country-level economic status. Funding: No funding