SITUACIÓN ACTUAL Y PLANTEAMIENTOS FUTUROS PARA LA INVESTIGACIÓN DE MARKETING EN ESPAÑA

El marketing ha evolucionado notablemente como disciplina científica en España a lo largo de los últimos años. El presente trabajo trata de poner de manifiesto qué ha caracterizado esta evolución en las dos últimas décadas, y cuál es su estado actual. Para ello, y junto a una comparativa de los principales trabajos de revisión de la investigación en marketing en nuestro país desarrollados hasta el momento, se analiza el contenido de las ocho últimas ediciones del principal congreso sobre marketing de los que se celebran en España, el Encuentro de Profesores Universitarios de Marketing. El objetivo último de este trabajo consiste en extender el conocimiento sobre la investigación de marketing en España, analizando aspectos tales como el grado de concentración/especialización de los trabajos presentados, la autoría de los mismos, su evolución a lo largo de las ediciones celebradas, etc

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented

La recepción italiana del De libero arbitrio de Erasmo: un campo de investigación

This paper is intented to draw attention to a fact thus far seldom dealt with, i.e. the unsual readings of Erasmus' De libero arbitrio made by sorne ofhis ltalian contemporaries. Firstly, it is shown that Erasmus wrote his De libero arbitrio as an anti-Lutheran work and, secondly, that the general reaction in ltaly was to ignore it or to interpret it as pro-Lutheran. Thus we pay attention to sorne important ltalian names, including the Spanish and Spanish and ltalian-educated Juan Ginés de Sepúlveda, who saw Erasmus' work as an anti-Lutheran document, grasped the meaning of it and therefore made an interpretation that could be considered out ofthe ordinary.El presente trabajo es una llamada de atención sobre un hecho que a menudo ha sido desatendido, a saber, las lecturas in usuales que algunos autores de la Península Itálica hicieron del De libero arbitrio de Erasmo. En primer lugar, se hace ver que Erasmo escribió su De libero arbitrio en clave antiluterana y, en segundo lugar, que la reacción general de Italia fue ignorarlo o considerarlo pro luterano. Así se presta atención a algunas importantes figuras italianas, incluyendo al espafiol de formación hispano-italiana Juan Ginés de Sepúlveda, quienes tomaron la obra de Erasmo como un testimonio antiluterano, aprehendieron su significado e hicieron, por consiguiente, una interpretación que se puede considerar del todo infrecuente

Family, individual and social factors in the origin and development of school violence according to our elders

[Resumen] Son muchos los factores familiares, individuales y sociales que están influyendo en el origen y desarrollo de la violencia juvenil de forma genérica y concretamente en la violencia escolar. Es por ello, que el objeto del presente trabajo es conocer la opinión de nuestros mayores a cerca de diferentes cuestiones de carácter familiar, individual y social, que según ellos tienen influencia en la génesis e incremento de la incidencia de la violencia escolar o Bullying. Se ha utilizado el Cuestionario de factores predictores de la violencia escolar para mayores compuesto por 3 factores que analizan los tres ámbitos (familiar, individual y social), nos centramos en dar a conocer la opinión de los mayores de 50 años en una muestra de 632 sujetos, a cerca de los lementos que componen los tres factores del cuestionario, analizando aspectos: de ámbito familiar, de ámbito individual, y de ámbito social y escolar.[Abstract] Many familiar, individual and social factors have influence in the origin and development of youth violence in a general way and in school violence in a particular way. For that reason, the aim of this study is to know our elders’ opinion on different family, individual and social questions, which, according to them, have an influence in the origin and increase of the school violence or Bullying incidence. We have used the “Predicting factors of school violence Questionnaire for elders” made up of 3 board categories analyzing the three, family, individual and social, factors. In this research, we had a sample of 632 elders (more than 55 years) and focused in their opinion on the points which make up the three aspects of the questionnaire analyzing questions such as: family environment, individual aspects, and the social and school environment

Protected indications of origin as differentiation cue of food products: the Spanish .

The "country/region of origin" is a traditionally strategy used by food companies in order to differentiate their production from each other. In Spain, there are more than 140 EU recognised- Designations of Origin comprising several categories of food and drinks. From these, there are only six quality labels on Spanish dry-cured ham. In spite of this lower number of Designations, they suppose almost the 15% of the global economic value. From both a quantitative and a qualitative perspective -based on a SWOT analysis, this paper traits to analyse the role of origin as a marketing differentiation tool. In addition, interesting recommendations are offered in order to enhance the consumer's knowledge of Designations' main characteristics.Differentiation; Protected Designations of Origin, Protected Geographical Indications

Valorisation of ilmenite mud waste in the manufacture of commercial ceramic

This paper reports the results of a study focused on the production of ceramic tiles from ilmenite mud (MUD), a waste generated by the industry devoted to the TiO2 pigment production. Ceramic tiles were produced from mixtures of a commercial red stoneware mixture (RSM) with different concentrations of mud (3, 5, 7, 10, 30 and 50 wt.%). The samples were sintered to simulate a fast-firing process. The sintering behaviour of the fired samples was evaluated according to ISO methodologies by linear shrinkage, water absorption and porosity measurements. Both green powder and fired samples were characterised by means of X-ray diffraction (XRD), differential scanning calorimetry (DSC/TG), field emission scanning electron microscopy (FESEM) and bending strength measurements. Moreover, since this activity is a NORM (Naturally Occurring Radioactive Material) industry, the radionuclides activity concentrations were measured by both gamma and alpha spectrometry techniques. Finally, the TCLP leaching test (Toxicity Characteristic Leaching Procedure, USEPA) was performed to assess the risks of the use of undissolved mud tiles from an environmental perspective. The results obtained demonstrated that ilmenite mud can be successfully valorisated in the manufacture of red stoneware ceramic bodies, with even better technological properties than commercial ones. The addition of mud as additive (from 3% to 10%) had a beneficial effect to the sintering processes, improving the bending strength (up to 15%) and reducing both apparent porosity and water absorption (up to 50%).This research has been partially supported by the Government of Andalusiás Project “Characterization and modelling of the phosphogypsum stacks from Huelva for their environmental management and control” (Ref.: RNM-6300) and by National Institution of Higher Education, Science, Technology and Innovation of the Republic of Ecuador – (SENESCYT for its acronym in Spanish), Prometeo Project. Dr. M.I. Martín expresses her gratitude for the contract JAE-Doc_08-00032 to the Spanish National Research Council (CSIC), co-financed by the European Social Fund Operational Programme 2007–2013 Adaptability and Employment Multiregional.Peer reviewe

Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado

ResumenEl análisis conjunto es una técnica utilizada para estudiar las preferencias de los consumidores en estudios de mercado. Uno de los aspectos más importantes relacionados con el desarrollo de dicha técnica, se centra en fijar el conjunto de elección que deben evaluar los entrevistados. De forma tradicional, se utilizan diseños factoriales para estimar los valores parciales de los factores. Sin embargo, si el investigador, además, está interesado en estimar las interacciones entre dos o más factores, estos diseños requieren un número tan elevado de alternativas que se hace difícil su evaluación, provocando que los entrevistados no utilicen criterios compensatorios. La utilización de diseños Box-Behnken agrupados en bloques permite reducir el esfuerzo cognitivo de los entrevistados y, a la vez, ajustar un modelo de segundo grado. Este trabajo ilustra, mediante un experimento, el uso y las ventajas de utilizar diseños Box-Behnken en estudios de mercado. Los resultados obtenidos muestran el mayor rendimiento de estos modelos en comparación con los diseños factoriales habituales.AbstractConjoint analysis is a technique used to study consumer preferences in market research. One of the most important issues is to determine the choice set which respondents must assess; usually factorial designs to estimate part-worth factors have been used. But, if the researcher is also interested in estimating two or more factor interactions, factorial designs require such a large number of alternatives that makes their evaluation very difficult, leading respondents to not use compensatory criteria. Using Box-Behnken designs in blocks reduce the cognitive effort made by respondents and, at the same time, it allows fitting a quadratic model. This paper illustrates, through an experiment, the properties and how to use Box-Behnken designs in market research. Results showed a better performance of these models when compared with standard factorial designs