53,391 research outputs found
The influence of religiosity, profit loss and sharing and corporate image toward consumer intentions of Muamalat bank financing
Purpose: This study aims to look at the influence of religiosity, profit and loss sharing and corporate image on consumer intentions of Muamalat bank financing in Madiun Design/methodology/approach: this study used a quantitative approach with a sample of 220 Muslim respondents in Madiun. And data analysis used smart PLS. Findings: The results of the analysis found that religiosity has a significant positive effect on consumer intentions, profit and loss sharing has a significant negative effect on customer intentions and corporate image does not affect consumers' intention of Muamalat bank financing in Madiun Practical implications: From the results will be as a marketing strategy to increase customers financing Muamalat banks, and find out the factors - factors that influence consumer intentions by looking at community religiosity and giving a low perception of profit and loss sharing of Muamalat bank financing in Madiun. Originality/value: The factor of religiosity can increase the consumer's intention of Muamalat bank financing in Madiun and the perception of profit and loss sharing can reduce the consumer's intention of Muamalat bank financing in Madiun.peer-reviewe
Latent segmentation of older adults in the use of social networks and e-banking services
Introduction. This study analyses heterogeneity in the online behaviour of elderly people.
Previous research has centred on the socio-demographic segmentation of the elderly regarding
their Internet use.
Method. The novelty that this study adds is in determining this segmentation through variables
that have been especially chosen for studies of the elderly and which are related to their
utilitarian use of e-banking, compared to the more hedonic nature of using online social
networks.
Analysis. The sample was collected using 474 students over 55 years old enrolled in a class of
experience in a University in the South of Europe (Spain). We use a latent class cluster model
which is appropriate in situations of a posterior segmentation.
Results. In dealing with such behaviour in situations of the elderly using these technologies, we
have detected the presence of five groups or segments with highly differentiated use-related
profiles concerning the variables analysed: venturesomeness, technology anxiety and selfconfidence
in information and communication technologies use.
Conclusion. We discover the existence of heterogeneity in the behaviour of the elderly
regarding services available in Internet. The results support the idea proposed. The stereotype of
the elderly cut off from technology is mistaken, as is shown by the different segments found
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Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services
The launch of several movie streaming services has raised new questions about how online consumers deal with both legal and illegal options to obtain their desired products. This paper investigates the factors influencing consumersâ intentions to subscribe to online movie streaming services. These services have challenged the dramatic growth in their illegal counterpart in recent years. Taking the theory of planned behavior as a starting point, we extended existing models in the literature by incorporating factors that are specific to consumer behavior in this particular field. A quantitative survey was conducted for the Italian market, and structural equation modeling was used for data analysis. Attitudes, involvement with products, moral judgement and frequency of past behavior were found to be the most important factors in explaining the intention to pay for movie streaming services. The paper provides insights for policy makers and industry managers on the marketing communication strategies needed to minimize the risk of digital piracy
Quality modeling in electronic healthcare: a study of mHealth Service
Information and communication technologies (ICTs) have the potential to radically transform health services in developing countries. Among various ICT driven health platforms, mobile health is the most promising one because of its widespread penetration and cost effective services. This paper aims to examine Quality Modeling in Electronic Healthcare by using PLS based SEM
Critical review of the e-loyalty literature: a purchase-centred framework
Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customersâ e-loyalty by making crucial changes in each purchase stage
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The sustainable clothing market: pragmatic strategies for UK fashion retailers
Internet banking acceptance model: Cross-market examination
This article proposes a revised technology acceptance model to measure consumersâ
acceptance of Internet banking, the Internet Banking Acceptance Model (IBAM). Data
was collected from 618 university students in the United Kingdom and Saudi Arabia. The
results suggest the importance of attitude, such that attitude and behavioral intentions
emerge as a single factor, denoted as âattitudinal intentionsâ (AI). Structural equation
modeling confirms the fit of the model, in which perceived usefulness and trust fully
mediate the impact of subjective norms and perceived manageability on AI. The
invariance analysis demonstrates the psychometric equivalence of the IBAM
measurements between the two country groups. At the structural level, the influence of
trust and system usefulness on AI vary between the two countries, emphasizing the
potential role of cultures in IS adoption. The IBAM is robust and parsimonious,
explaining over 80% of AI
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