O papel das redes sociais para a promoção do Hotel Anantara Vilamoura & Algarve Resort

Relatório de estágioVerificando-se uma importância crescente no mundo empresarial em estar presente no ambiente digital, torna-se relevante perceber que tipo de atuações apresentam melhores resultados junto dos consumidores. Em uma altura em que as empresas, cada vez mais, aderem às redes sociais de forma a influenciar o público, através de uma vasta exposição online, é necessário perceber o tipo de resultados que as estratégias atualmente aplicadas surtem nos seus seguidores. Procura-se neste estudo perceber “O Papel das Redes Sociais para a Promoção do Hotel Anantara Vilamoura & Algarve Resort”. Para tal, foi adotada uma metodologia qualitativa, recorrendo-se a entrevistas semiestruturadas, com o intuito de se perceber qual a importância que o Anantara Vilamoura & Algarve Resort (AVAR) atribui às redes sociais, bem como os resultados que obtém das suas práticas. Para resultados fidedignos, entrevistou-se a Diretora do Anantara Vilamoura & Algarve Resort e a responsável das redes sociais. Foram ainda aplicadas entrevistas semiestruturadas a hóspedes, de forma a perceber se o AVAR está a chegar ao cliente da forma ambicionada. Pretende-se, assim, perceber se as redes sociais ajudam na divulgação e promoção do hotel, sendo estas um canal direto para contacto entre a marca e os consumidores, pois facilita a exposição da marca e a interação com os clientes.As there is a growing importance in the business world in being present in the digital environment, it becomes relevant to understand what types of actions have the best results with consumers. At a time when companies increasingly adhere to social networks in order to influence the public, through a vast online exposure, it is necessary to understand the type of results that the strategies currently applied have on their followers. This study seeks to understand "The Role of Social Networks for the promotion of Anantara Vilamoura & Algarve Resort". To this end, a qualitative methodology was adopted, using semi-structured interviews, in order to understand the importance that Anantara Vilamoura & Algarve Resort (AVAR) attributes to social networks, as well as the results it obtains from its practices. For reliable results, the Director of Anantara Vilamoura & Algarve Resort and the person in charge of social networks were interviewed. Semi-structured interviews were also applied to guests, in order to understand if the AVAR is reaching the customer in the desired way. It is intended, therefore, to understand whether social networks help in the promotion and promotion of the hotel, which are a direct channel for contact between the brand and consumers, since it facilitates the brand exposure and interaction with customers

Characterisation of microbial attack on archaeological bone

As part of an EU funded project to investigate the factors influencing bone preservation in the archaeological record, more than 250 bones from 41 archaeological sites in five countries spanning four climatic regions were studied for diagenetic alteration. Sites were selected to cover a range of environmental conditions and archaeological contexts. Microscopic and physical (mercury intrusion porosimetry) analyses of these bones revealed that the majority (68%) had suffered microbial attack. Furthermore, significant differences were found between animal and human bone in both the state of preservation and the type of microbial attack present. These differences in preservation might result from differences in early taphonomy of the bones. © 2003 Elsevier Science Ltd. All rights reserved