Exploring the links between colours and tastes/flavours

The colour and other visual appearance properties of food and drink constitute a key factor determining consumer acceptance and choice behaviour. Not only do consumers associate specific colours with particular tastes and flavours, but adding or changing the colour of food and drink can also dramatically affect taste/flavour perception. Surprisingly, even the colour of cups, cutlery, plates, packages, and the colour of the environment itself, have also been shown to influence multisensory flavour perception. The taste/flavour associations that we hold with colour are context-dependent, and are often based on statistical learning (though emotional mediation may also play a role). However, to date, neither the computational principles constraining these ubiquitous crossmodal effects nor the neural mechanisms underpinning the various crossmodal associations (or correspondences) that have been documented between colours and tastes/flavours have yet been established. It is currently unclear to what extent such colour-taste/flavour correspondences ought to be explained in terms of semantic congruency (i.e., statistical learning), and/or emotional mediation. Bayesian causal inference has become an increasingly important tool in helping researchers to understand (and predict) the multisensory interactions between the spatial senses of vision, audition, and touch. However, a network modelling approach may be of value moving forward. As made clear by this review, there are substantial challenges, both theoretical and practical, that will need to be overcome by those wanting to apply computational approaches both to understanding the integration of the chemical senses in the case of multisensory flavour perception, and to understanding the influence of colour thereon

Rate perception adapts across the senses: evidence for a unified timing mechanism

The brain constructs a representation of temporal properties of events, such as duration and frequency, but the underlying neural mechanisms are under debate. One open question is whether these mechanisms are unisensory or multisensory. Duration perception studies provide some evidence for a dissociation between auditory and visual timing mechanisms; however, we found active crossmodal interaction between audition and vision for rate perception, even when vision and audition were never stimulated together. After exposure to 5 Hz adaptors, people perceived subsequent test stimuli centered around 4 Hz to be slower, and the reverse after exposure to 3 Hz adaptors. This aftereffect occurred even when the adaptor and test were different modalities that were never presented together. When the discrepancy in rate between adaptor and test increased, the aftereffect was attenuated, indicating that the brain uses narrowly-tuned channels to process rate information. Our results indicate that human timing mechanisms for rate perception are not entirely segregated between modalities and have substantial implications for models of how the brain encodes temporal features. We propose a model of multisensory channels for rate perception, and consider the broader implications of such a model for how the brain encodes timing

Many Labs 5:Registered Replication Report of Crosby, Monin & Richardson (2008)

Crosby, Monin and Richardson (2008) found that hearing an offensive remark caused participants (n=25) to look at a potentially offended person, but only if that person could themselves hear the remark. They thus argued that the computation of offense involves the coordinated processing of high level linguistic and interpersonal cues. Their key effect, however, was not replicated by Jonas and Skorinko (2015) as part of the Reproducibility Project: Psychology (Open Science Collaboration, 2015). Three labs from Europe and America (n=283) tested whether the size of that effect might be increased when the stimuli were modified to be more appropriate for a diverse range of participants, using a peer-reviewed and pre-registered protocol. We found that this manipulation of protocol did not affect the size of the social referencing effect but, interestingly, we did replicate the original effect reported by Crosby and colleagues, albeit with a much smaller effect size. We discuss these results in the context of ongoing debates about how replication attempts should treat statistical power and contextual sensitivity

Does the shape of a cup influence coffee taste expectations? A cross-cultural, online study

We report a study designed to investigate whether shape-taste crossmodal correspondences would influence consumers’ expectations concerning coffee. To that end, we conducted a cross-cultural online survey with respondents (N = 309) from China, Colombia, and the United Kingdom (UK). The participants had to rate eight coffee mugs on eight scales by arranging the mugs within a 1000 × 250 pixel box, placing each mug so that its horizontal position matched how strongly they thought the mug matched the scale presented. Amongst other findings, the results revealed that (1) the coffee was expected to be more aromatic from narrower diameter mugs, (2) the coffee associated with shorter mugs was expected to be both more bitter and more intense, and (3) the coffee was expected to be sweeter from wider diameter mugs. An interesting cross-cultural finding was that participants from the UK expected the mugs to be hotter than participants from either China or Colombia. These results add to a large and growing body of research highlighting the associations between visual information and a product's likely (or expected) sensory qualities. These findings may be useful to those preparing coffee as they suggest that coffee should be presented in certain mugs in order to convey a message that is congruent with the consumer's expectations. © 2016 Elsevier Lt

Cross-cultural color-odor associations

Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences arise for structural reasons (i.e., an inherent mapping between color and odor), statistical reasons (i.e., covariance in experience), and/or semantically-mediated reasons (i.e., stemming from language). The present study probed this question by testing color-odor correspondences in 6 different cultural groups (Dutch, Netherlands-residing-Chinese, German, Malay, Malaysian-Chinese, and US residents), using the same set of 14 odors and asking participants to make congruent and incongruent color choices for each odor. We found consistent patterns in color choices for each odor within each culture, showing that participants were making non-random color-odor matches. We used representational dissimilarity analysis to probe for variations in the patterns of color-odor associations across cultures; we found that US and German participants had the most similar patterns of associations, followed by German and Malay participants. The largest group differences were between Malay and Netherlands-resident Chinese participants and between Dutch and Malaysian-Chinese participants. We conclude that culture plays a role in color-odor crossmodal associations, which likely arise, at least in part, through experience

Cross-cultural color-odor associations

Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences arise for structural reasons (i.e., an inherent mapping between color and odor), statistical reasons (i.e., covariance in experience), and/or semantically-mediated reasons (i.e., stemming from language). The present study probed this question by testing color-odor correspondences in 6 different cultural groups (Dutch, Netherlands-residing-Chinese, German, Malay, Malaysian-Chinese, and US residents), using the same set of 14 odors and asking participants to make congruent and incongruent color choices for each odor. We found consistent patterns in color choices for each odor within each culture, showing that participants were making non-random color-odor matches. We used representational dissimilarity analysis to probe for variations in the patterns of color-odor associations across cultures; we found that US and German participants had the most similar patterns of associations, followed by German and Malay participants. The largest group differences were between Malay and Netherlands-resident Chinese participants and between Dutch and Malaysian-Chinese participants. We conclude that culture plays a role in color-odor crossmodal associations, which likely arise, at least in part, through experience

A Multi-Lab Test of the Facial Feedback Hypothesis by the Many Smiles Collaboration

Following theories of emotional embodiment, the facial feedback hypothesis suggests that individuals’ subjective experiences of emotion are influenced by their facial expressions. However, evidence for this hypothesis has been mixed. We thus formed a global adversarial collaboration and carried out a preregistered, multicentre study designed to specify and test the conditions that should most reliably produce facial feedback effects. Data from n = 3,878 participants spanning 19 countries indicated that a facial mimicry and voluntary facial action task could both amplify and initiate feelings of happiness. However, evidence of facial feedback effects was less conclusive when facial feedback was manipulated unobtrusively via a pen-in-mouth task

A multi-lab test of the facial feedback hypothesis by the Many Smiles Collaboration

Following theories of emotional embodiment, the facial feedback hypothesis suggests that individuals' subjective experiences of emotion are influenced by their facial expressions. However, evidence for this hypothesis has been mixed. We thus formed a global adversarial collaboration and carried out a preregistered, multicentre study designed to specify and test the conditions that should most reliably produce facial feedback effects. Data from n = 3,878 participants spanning 19 countries indicated that a facial mimicry and voluntary facial action task could both amplify and initiate feelings of happiness. However, evidence of facial feedback effects was less conclusive when facial feedback was manipulated unobtrusively via a pen-in-mouth task

Investigating variation in replicability

Although replication is a central tenet of science, direct replications are rare in psychology. This research tested variation in the replicability of 13 classic and contemporary effects across 36 independent samples totaling 6,344 participants. In the aggregate, 10 effects replicated consistently. One effect – imagined contact reducing prejudice – showed weak support for replicability. And two effects – flag priming influencing conservatism and currency priming influencing system justification – did not replicate. We compared whether the conditions such as lab versus online or US versus international sample predicted effect magnitudes. By and large they did not. The results of this small sample of effects suggest that replicability is more dependent on the effect itself than on the sample and setting used to investigate the effect

The Psychological Science Accelerator: Advancing Psychology Through a Distributed Collaborative Network

Source at https://doi.org/10.1177/2515245918797607.Concerns about the veracity of psychological research have been growing. Many findings in psychological science are based on studies with insufficient statistical power and nonrepresentative samples, or may otherwise be limited to specific, ungeneralizable settings or populations. Crowdsourced research, a type of large-scale collaboration in which one or more research projects are conducted across multiple lab sites, offers a pragmatic solution to these and other current methodological challenges. The Psychological Science Accelerator (PSA) is a distributed network of laboratories designed to enable and support crowdsourced research projects. These projects can focus on novel research questions or replicate prior research in large, diverse samples. The PSA’s mission is to accelerate the accumulation of reliable and generalizable evidence in psychological science. Here, we describe the background, structure, principles, procedures, benefits, and challenges of the PSA. In contrast to other crowdsourced research networks, the PSA is ongoing (as opposed to time limited), efficient (in that structures and principles are reused for different projects), decentralized, diverse (in both subjects and researchers), and inclusive (of proposals, contributions, and other relevant input from anyone inside or outside the network). The PSA and other approaches to crowdsourced psychological science will advance understanding of mental processes and behaviors by enabling rigorous research and systematic examination of its generalizability