Pengaruh Experiental Marketing Dan Emotional Marketing Terhadap Keputusan Pembelian (Survei Konsumen Sepatu Nike Di Indonesia Dan Di Malaysia)

This research aims to understandOand determineOthe influence of variable experiential_marketing and emotional marketing on purchasePdecision partially, and to understand and{{determine the differences from the influence of experiential2marketing and9emotional marketing on purchase decision between consumer in Indonesia and in Malaysia. Type of thisjresearch))is 0explanatory research_with quantitativeplapproach. This researchddhave ajkvariables, there aref is Experient Marketing,Emotional Marketing, and Purchase Decision. Population inothis research is consumer Nike shoes in Indonesia and in Malaysia. The sample used in this research was 113 peoples, then sampling technique uses quota sampleand data collection methods questionnaire method. Data analysis on this research used by regression analysis and independentdfsample t-test. The resultsdjof independent sample t-test is, Experiential Marketing has significant influence to Purchase Decision, and also Emotional Marketing has significant influence to Purchase Decision. The result from independent sample t-test shows there is no significant differences of experiential marketing and emotional marketing influence on purchase decision betwee n Indonesian consumer and Malaysian consumer. Based on the result, Nike should increase their design of the shoes in order to get attention from consumer and increasing positive experience, also Nike should do an emotional approaching for their consumer by maintain their brand. Keyword: Experiential Marketing,_Emotional Marketing, Purchase Decision,Indonesia, Malaysia ABSTRAK Tujuan pada penelitian kali ini,untuk mengetahui dandfhmenjelaskanffpengaruhfjexperiential marketingdanfjemotional marketing terhadap variabel keputusan pembelian secaraparsial,jfdan juga untuk mengetahui & dan menjelaskan perbedaan pengaruh experient marketing dan juga emotional marketing terhadap & keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Penelitian kali ini berupa penelitian penjelasan menggunakan pendekatan kuantitatif. Penelitian kali ini mempunyai variabel, yakni Experiential Marketing, Emotional Marketing, dan Keputusan Pembelian. Populas penelitian ini adalah konsumen sepatu Nike Indonesiadan di Malaysia. Sampel yang digunakan dalam penelitian ini sebanyak 113 orang responden yang diambil, dan teknik pengambilannya berupa sampel kuota dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan & adalah analisis regresi linier dan indepent sample t-test. Hasil analisis kali ini didapatkan bahwa terdapat sebuah pengaruh signifikan antara variabel Experiential Marketing terhadap Keputusan Pembelian, dan juga pada variabel Emotional Marketing terhadap Keputusan Pembelian. Hasil analisis uji beda independent t-test menujukkan tidak terdapat perbedaan pengaruh yang signifikan pada experiential marketing dan juga emotional_marketing terhadap keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Berdasarkan hasil penelitian ini sebaiknya Nike diharapkan mampu meningkatkan model sepatunya untuk menarik konsumen dan menambah pengalaman positif kosumen, dan mendekatkan kepada sisi emosional konsumen melalui pendekatan merek_Nike.Inc Kata kunci: Experiential Marketing,Emotional Marketing, Purchase Decision, Indonesia, MalaysiaKeyword: Experiential Marketing,_Emotional Marketing, Purchase Decision,Indonesia, Malaysia ABSTRAK Tujuan pada penelitian kali ini,untuk mengetahui dandfhmenjelaskanffpengaruhfjexperiential marketingdfdanfjemotional marketing terhadap variabelfjkeputusanfjpembelianfjdsecara_parsial,jfdan juga untuk mengetahui&&danhkmenjelaskan perbedaanfjhpengaruh*experientialjkmarketing dan jugaoemotional marketingdhterhadap&keputusan pembelianooantara konsumen di Indonesia dan di Malaysia. Penelitian kali ini berupa penelitian penjelasan_menggunakan pendekatan kuantitatif. Penelitian_kali ini mempunyai variabel, yakni Experiential Marketing, Emotional Marketing, dan Keputusan Pembelian. Populasidjdpenelitiandjinidhdadalah konsumendjsepatu_Nikeujudi Indonesiadjdan didjjMalaysia. Sampel yangiiodigunakandjdalam penelitian&&inidjjsebanyak 113djdorang_responden yang diambil, dan_teknik pengambilannya berupa_sampel kuota dan metode pengumpulandjsdata menggunakan_angket.Analisiszdata yang digunakan&6adalah analisis regresi89linier dan indepent sample t-test. Hasil analisis kali ini didapatkan bahwa terdapat sebuah pengaruh signifikan antara variabel99ExperientialozMarketing00terhadap Keputusan Pembelian, dan juga pada variabel Emotional Marketing terhadap Keputusan Pembelian. Hasil analisis uji beda independent t-test menujukkan tidak terdapat perbedaan pengaruh yang signifikan pada experiential marketing dan juga emotional_marketing terhadap keputusan pembelian antara konsumen di Indonesia dan di Malaysia. Berdasarkan hasil penelitian ini sebaiknya Nike diharapkan mampu meningkatkan model sepatunya untuk menarik konsumen dan menambah pengalaman positif kosumen, dan mendekatkan kepada sisi emosional konsumen melalui pendekatan merek_Nike.In

Global patient outcomes after elective surgery: prospective cohort study in 27 low-, middle- and high-income countries.

BACKGROUND: As global initiatives increase patient access to surgical treatments, there remains a need to understand the adverse effects of surgery and define appropriate levels of perioperative care. METHODS: We designed a prospective international 7-day cohort study of outcomes following elective adult inpatient surgery in 27 countries. The primary outcome was in-hospital complications. Secondary outcomes were death following a complication (failure to rescue) and death in hospital. Process measures were admission to critical care immediately after surgery or to treat a complication and duration of hospital stay. A single definition of critical care was used for all countries. RESULTS: A total of 474 hospitals in 19 high-, 7 middle- and 1 low-income country were included in the primary analysis. Data included 44 814 patients with a median hospital stay of 4 (range 2-7) days. A total of 7508 patients (16.8%) developed one or more postoperative complication and 207 died (0.5%). The overall mortality among patients who developed complications was 2.8%. Mortality following complications ranged from 2.4% for pulmonary embolism to 43.9% for cardiac arrest. A total of 4360 (9.7%) patients were admitted to a critical care unit as routine immediately after surgery, of whom 2198 (50.4%) developed a complication, with 105 (2.4%) deaths. A total of 1233 patients (16.4%) were admitted to a critical care unit to treat complications, with 119 (9.7%) deaths. Despite lower baseline risk, outcomes were similar in low- and middle-income compared with high-income countries. CONCLUSIONS: Poor patient outcomes are common after inpatient surgery. Global initiatives to increase access to surgical treatments should also address the need for safe perioperative care. STUDY REGISTRATION: ISRCTN5181700

Reducing the environmental impact of surgery on a global scale: systematic review and co-prioritization with healthcare workers in 132 countries

Background Healthcare cannot achieve net-zero carbon without addressing operating theatres. The aim of this study was to prioritize feasible interventions to reduce the environmental impact of operating theatres. Methods This study adopted a four-phase Delphi consensus co-prioritization methodology. In phase 1, a systematic review of published interventions and global consultation of perioperative healthcare professionals were used to longlist interventions. In phase 2, iterative thematic analysis consolidated comparable interventions into a shortlist. In phase 3, the shortlist was co-prioritized based on patient and clinician views on acceptability, feasibility, and safety. In phase 4, ranked lists of interventions were presented by their relevance to high-income countries and low–middle-income countries. Results In phase 1, 43 interventions were identified, which had low uptake in practice according to 3042 professionals globally. In phase 2, a shortlist of 15 intervention domains was generated. In phase 3, interventions were deemed acceptable for more than 90 per cent of patients except for reducing general anaesthesia (84 per cent) and re-sterilization of ‘single-use’ consumables (86 per cent). In phase 4, the top three shortlisted interventions for high-income countries were: introducing recycling; reducing use of anaesthetic gases; and appropriate clinical waste processing. In phase 4, the top three shortlisted interventions for low–middle-income countries were: introducing reusable surgical devices; reducing use of consumables; and reducing the use of general anaesthesia. Conclusion This is a step toward environmentally sustainable operating environments with actionable interventions applicable to both high– and low–middle–income countries

Reducing the environmental impact of surgery on a global scale: systematic review and co-prioritization with healthcare workers in 132 countries

Abstract Background Healthcare cannot achieve net-zero carbon without addressing operating theatres. The aim of this study was to prioritize feasible interventions to reduce the environmental impact of operating theatres. Methods This study adopted a four-phase Delphi consensus co-prioritization methodology. In phase 1, a systematic review of published interventions and global consultation of perioperative healthcare professionals were used to longlist interventions. In phase 2, iterative thematic analysis consolidated comparable interventions into a shortlist. In phase 3, the shortlist was co-prioritized based on patient and clinician views on acceptability, feasibility, and safety. In phase 4, ranked lists of interventions were presented by their relevance to high-income countries and low–middle-income countries. Results In phase 1, 43 interventions were identified, which had low uptake in practice according to 3042 professionals globally. In phase 2, a shortlist of 15 intervention domains was generated. In phase 3, interventions were deemed acceptable for more than 90 per cent of patients except for reducing general anaesthesia (84 per cent) and re-sterilization of ‘single-use’ consumables (86 per cent). In phase 4, the top three shortlisted interventions for high-income countries were: introducing recycling; reducing use of anaesthetic gases; and appropriate clinical waste processing. In phase 4, the top three shortlisted interventions for low–middle-income countries were: introducing reusable surgical devices; reducing use of consumables; and reducing the use of general anaesthesia. Conclusion This is a step toward environmentally sustainable operating environments with actionable interventions applicable to both high– and low–middle–income countries

Basic quantum‐chemical concepts, the chemical bond revisited

Quantum‐chemical functions as Partial density of States and Crystal orbital Hamiltonian population are introduced. They are essential to understand the electronic nature of the chemical bond. The electronic structure of diatomic molecules and solid state materials, mainly the transition metals will be discussed. As an illustration the relation between transition metal structure and valence electron distribution is presented