Are Greeks’ Unconcerned about Ethical Market Choices?"

An Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students’ survey by the employment of item-to-total correlation and alpha-if-item deleted techniques. The initial scale was tested in a consumer survey conducted in the urban area of Thessaloniki, Greece. Item-to-total correlation and alpha-if-item deleted techniques were applied again, followed by Exploratory Factor Analysis (EFA) by the employment of PCA. The procedure left 21 items in five factors with eigenvalues greater than 1 explaining 61.34% of the variance. The five factors were named Boycott/ Discursive, Fair-Trade, Scepticism, Powerlessness and Ineffectiveness. The AMOS SPSS was then used to conduct confirmatory factor analysis. Goodness-of-fit results indicated that the measurement model fit the data well (χ2=594.226, p<0.000, CFI=0.926, NFI=0.899, TLI=0.910, RMSEA=0.066). The examination of the Positive Ethical Consumption indicated rare to occasional ethical buying choices among Greek consumers. The inhibiting role of Ethical Unconcern on Positive Ethical Consumption was found to be rather low.

PHONOSEMANTICS: PHONEMES OF MODERN GREEK CAN EXPRESS INHERENT MEANINGS?

There are four categories of phonological iconicity (sound symbolism or phonosemantics): lexical and non-lexical onomatopoeia (direct phonological iconicity), associative and phonaesthetic iconicity (indirect phonological iconicity). This paper focuses on the third category, the examples of indirect associative phonological iconicity with examples of onomatopoeic words from Modern Greek, which are connected with concepts that refer to acoustic but also to non-acoustic experiences. Indirect, associative connection of consonants and vowels with specific or abstract concepts is based on the phonological characteristics of these phonemes (sonority, manner of articulation, etc.)

Ethical Unconcern Scale: Construction and Validation

This paper presents the measure development procedure of an Ethical Unconcern (EU) scale. The procedure included literature search, brainstorming, discussion groups in order to generate the pool of the initial 99 items. A student survey was conducted in order to refine the measure. Item analysis and reliability assessment resulted in a final measure of 25 items. A consumer survey was conducted in the urban area of Thessaloniki, Greece to test the new EU scale. Item-to-total correlation and alpha-if-item deleted were applied in the consumer sample and the results indicated that all items obtained coefficients greater than 0.30. Exploratory Factor Analysis (EFA) was then conducted by the employment of PCA. After eliminating three items with a factor loading <0.50, the remaining 22 items indicated five factors (with an eigenvalue >1.0) explaining 62.65% of the variance. The five factors were named Doubt, Fair-Trade, Ethical, Scepticism and Powerlessness. Then Confirmatory Factor Analysis (CFA) was applied in order to test whether the EU measurement model fit the data well. The AMOS SPSS was used. Goodness-of-fit results indicated that the measurement model fit the data very well (χ2=741.95, p<0.000, CFI=0.926, NFI=0.903, TLI=0.911, RMSEA=0.062)

ETHICAL CONSUMERS IN GREECE: WHO ARE THEY?

Presents a segmentation on the basis of the overall ethical consumption concept for the first time in Greece. Four segments were identified: Ethical Consumers (18.09%), Boycotters (20.48%), Ecological Consumers (27.86%) and Conventional Consumers (33.57%). The Ethical Consumers’ segment consists of well educated citizens, who adopt all ethical behaviours more frequently. These consumers were found to be more confident they can control politics, less materialists, most attracted by post-materialist goals as well as less sceptical towards ethical products and less indifferent about ethical consumption issues. This segment may be considered as attractive enough to be targeted by business and non for profit organisations

Are Greeks’ Unconcerned about Ethical Market Choices?"

An Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students’ survey by the employment of item-to-total correlation and alpha-if-item deleted techniques. The initial scale was tested in a consumer survey conducted in the urban area of Thessaloniki, Greece. Item-to-total correlation and alpha-if-item deleted techniques were applied again, followed by Exploratory Factor Analysis (EFA) by the employment of PCA. The procedure left 21 items in five factors with eigenvalues greater than 1 explaining 61.34% of the variance. The five factors were named Boycott/ Discursive, Fair-Trade, Scepticism, Powerlessness and Ineffectiveness. The AMOS SPSS was then used to conduct confirmatory factor analysis. Goodness-of-fit results indicated that the measurement model fit the data well (χ2=594.226, p<0.000, CFI=0.926, NFI=0.899, TLI=0.910, RMSEA=0.066). The examination of the Positive Ethical Consumption indicated rare to occasional ethical buying choices among Greek consumers. The inhibiting role of Ethical Unconcern on Positive Ethical Consumption was found to be rather low.

Religiosity, materialism, consumer environmental predisposition. Some insights on vegan purchasing intentions in Italy

This paper explores the effects of environmental predisposition on purchasing intentions. The proposed model considers religiosity as a determinant of consumer environmental predisposition, adopting a multidimensional view entailing both intrinsic and extrinsic religiosity. Further, the effects of materialism are investigated, as it has been recognized as one of the most relevant hampering factors in determining consumer environmental predispositions and behaviors. Such factors appear intimately related, as materialism has been indicated as largely antithetical with respect to religion. Literature has suggested religiosity to be a key determinant of consumer environmental predispositions and behaviors. This might be even more important for specific, environmentally relevant consumer lifestyles. This work is hence set within vegan consumption. Veganism has been mostly related to specific religious beliefs (like Buddhism), according to which it represents a core component of larger worldviews. A structural equation model is proposed, based on a sample of 842 Italian consumers. Results show that religiosity exerts some effect on consumer environmental predisposition, and that, in turn, such predisposition determines vegan purchasing intentions. A split model is then proposed considering Christian and Buddhist consumers. Results of multigroup analysis show that religious influxes on consumer environmental predispositions might vary according to different religious faiths. Given the lack of previous empirical research, results of this study require further validation; still, they might provide some insights for managers, as markets related to environmentally relevant products and services are exhibiting a sustained growth

The Mobile Shopping Engagement: Surveys’ Review and Empirical Study

Mobile shopping (m-shopping) has become extremely signifi cant for both marketing and retail selling. Despite the fact that m-shopping has evolved into a popular alternative approach for purchasing products and services worldwide, the research regarding the extent of its adoption is still on a mediocre level and in certain countries, such as Greece, is rather limited. It is highly important to analyze and fully comprehend several factors that infl uence the acceptance of mobile technologies by consumers in order to motivate and support sellers’ mobile strategy. The objective of this research is to approach the factors that affect m-shopping with the analysis of two categories of mobile users, those who have already been involved in m-shopping and those who have not. Specifi cally, this work aims to explore and explain, in an introductory way, the critical factors that tend to infl uence m-shopping acceptance in order to predict both the consumers’ attitude towards m-shopping and their purchasing behavior via mobile devices, based on literature review and empirical survey

Ecologically conscious consumer behaviour A research project conducted in Thessaloniki, Greece

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN040050 / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Greeks' intentions to visit a green hotel are influenced by Perceived Control and Past Experience

This research study addressed the ability of an extended with Past Experience model of the Theory of Planned Behavior (TPB) to reveal the Greek travelers’ intentions to choose a green hotel over a conventional one. Perceived Behavioral Control provided a stronger impact on intentions, followed by Subjective Norms and Past Experience, while Attitudes offered rather weak evidence of influence. The additional factor of Past Experience was found to be also correlated with Perceived Behavioral Control. Therefore, it can be implied that green hotels’ communication strategies should firstly underline the travelers’ own control to choose a green hotel, emphasizing that there are no time, money, or opportunity obstacles to restrict them. Secondly, visitors as well as distinguished persons, who have previously experienced a visit to a green hotel, should be promoted and valorized in an effort to increase social pressure. Thirdly, staying at a green hotel should be presented as a positive, environmentally beneficial while healthy, desirable, and enjoyable experience