8 research outputs found

    The ends justifies the means: A global research agenda for political marketing and public affairs

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    This is the peer reviewed version of the following article: Harris, P., & Sun, H. (2017). The ends justify the means: A global research agenda for political marketing and public affairs. Journal of Public Affairs, 14(4), e1693 which has been published in final form at http://dx.doi.org/10.1002/pa.1693 This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.Political marketing has developed into an increasingly mainstream discipline in universities globally over the last decade. There are many schools of political marketing with different approaches, such as the North American approach, the Western and Eastern European perspectives, and the Asian position. The study and application of political marketing has been categorised with different perspectives, such as electoral, governmental, and international aspects. It is becoming increasingly evident that political marketing needs further classification like any matured and established discipline. A close analysis of political marketing practices and academic research leads one to perceive two distinct areas of political exchanges in two different markets: the intranational market and the international market

    What is stopping sustainable building in England? Barriers experienced by stakeholders in delivering sustainable developments

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    In England there is both top-down and bottom-up pressure to deliver a sustainable built environment. However, most new projects display few sustainability features. This paper presents 12 barriers to achieving sustainability in development schemes, drawn from qualitative research on five recently completed projects in England. The barriers that were identified by the stakeholders in the schemes include a lack of consideration of sustainability measures, real and perceived costs and inadequate expertise and powers. The paper concludes by suggesting some ways in which these barriers might be overcome. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

    The evolution of directors duties: bridging the divide between corporate governance and corporate social responsibility

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