Brand reposition impact in the internationalization of Brazilian footwear companies: the Havaianas case

New markets, needs, desires and opportunities seem to appear every day on the global stage. This also means an increase in the number of competitors, technological innovations and new purchase alternatives for the consumer. The conquest of these buyers’ preferences therefore becomes the purpose of many companies, to whom brand starts to be seen as an intangible asset – fundamental in attracting the attention of several interest groups; creating an emotional bond with the customer. The excessive focus given by many organizations to the products and services offered is often limited to their functional and technical characteristics, and has given them the appearance of simple commodities, without any added value. This paper intends to show how is possible to reverse this kind of situation: creating a strong brand, whether in the local or international sphere of action, based in the planning and implementation of integrated actions of the marketing mix variables. With a case study carried out together with São Paulo Alpargatas (specifically with their sandals business unit which manages the brand Havaianas), the factors that made them one of the biggest Brazilian icons abroad are studied: the associations developed; the communication strategy used; the new position achieved by the brand; and the implementation of a long-lasting strategy.info:eu-repo/semantics/publishedVersio

Fast-track publication and care management: exploring the evidence for the use of RAS Inhibitors in patients with hypertension and COVID-19

Over 467 million people were infected and more than 6.0 million died from COVID-19 between 2020 and March, 17, 2022. Scientific knowledge of both the virus etiopathogenesis and preventive measures and therapeutics for the disease evolved rapidly. New knowledge production and dissemination mechanisms were applied to hypothesis testing, including fast track assessment of papers and open access bases, engendering the popularization of science. Such scenario favors the transmission of information lacking scientific foundation, causing a feeling of social insecurity.  This paper, written in a narrative revision form, investigates a specific process of hypothesis generation and testing. It analyzes evolution of the knowledge of the relevance of the renin-angiotensin-aldosterone system (RAAS), more specifically of the angiotensin converting enzyme 2 (ACE2), as well as of the drugs that interfere with the RAAS, the angiotensin converting enzyme inhibitors (ACEI) and the angiotensin receptor blockers (ARB) in the clinical outcome of patients with both COVID-19 and hypertension. The relevance of the cardiovascular system, RAAS in particular, in COVID-19, was soon acknowledged.  Hypertension is a risk factor for disease severity and death and ACE2 is the entry gate for virus invasion of the cell. These initial findings led to recommendation for suspension of RAAS-acting drugs, a position that was questioned by specialists and reviewed after consistent studies were conducted.  In the face of a new and challenging clinical condition, the relevance of critical analysis of the literature and clear communication of the findings is reassured, a role to be played by a prompt and scientifically-based regulatory system, in close partnership with specialists’ societiesDesde março de 2020, mais de 467 milhões de pessoas se contaminaram e 6,0 milhões faleceram em decorrência da Covid-19, até 17 de março de 2022. O conhecimento acerca da etiopatogenia do vírus, das medidas de prevenção da doença e de medidas terapêuticas evoluíram rapidamente. A comprovação de hipóteses experimentou novas formas de produção e divulgação de conhecimento, que incluíram as avaliações rápidas (fast track) de artigos científicos e plataformas de acesso aberto, divulgando produções não revistas por pares, o que contribuiu para a popularização da ciência. Neste cenário, circulam informações sem fundamentação científica, que tendem a gerar insegurança.  Este ensaio, conduzido na forma de revisão narrativa, investiga um processo específico de geração e teste de hipótese, tendo como objeto a evolução do conhecimento acerca papel do sistema renina angiotensina aldosterona (SRAA), mais especificamente sobre a enzima conversora de angiotensina 2 (ECA2) e dos medicamentos que atuam sobre o SRAA, os inibidores da enzima conversora de angiotensina (IECA) e os bloqueadores dos receptores de angiotensina (BRA), na evolução clínica dos pacientes com COVID-19 e hipertensão. O sistema cardiovascular, em especial o SRAA, logo se mostrou relevante na Covid-19.  Hipertensão é um fator de risco para gravidade e óbito por SARS-CoV-2 e a ECA2 é a porta de entrada para a invasão viral celular.  Esses achados iniciais levaram à orientação de suspensão de medicamentos que atuam sobre o SRA, decisão questionada por especialistas e revista após a condução de estudos consistentes. Reafirma-se, diante de uma condição clínica nova e desafiadora, a importância da análise crítica da literatura científica e da clareza na comunicação pública dos achados, papel a ser desempenhado por um sistema de regulação ágil e fundamentado na ciência, em parceria com as sociedades de especialista

Macrominerals and trace element requirements for beef cattle

Eighty-seven Nellore animals were utilized in this study to estimate net requirements for the maintenance and growth of beef cattle as well as the retention coefficients of 13 minerals: macrominerals (Ca, P, Mg, K, Na, and S) and trace elements (Cu, Fe, Mn, Se, Zn, Co, and Cr). The net requirements for maintenance and the true retention coefficient were estimated by using the regression between apparent retention and intake for each mineral. The net requirement for maintenance (μg/kg BW) and retention coefficients (%) were 163 and 85 for Cu, 2,097 and 53 for Fe, 32.3 and 24 for Mn, 3.72 and 48 for Se, 669 and 0.80 for Zn, 18.4 and 86 for Co, and 22.9 and 78 for Cr. The dietary requirements of macrominerals (g/kg DMI) were 5.12 for Ca, 2.38 for P, 0.96 for Mg, 2.40 for K, 0.79 for Na, and 1.47 for S. This is the first study using Nellore cattle to estimate mineral requirements; considering that Nellore cattle are the most common breed in Brazil and that Brazil is a major beef producer globally, this knowledge can help producers to improve animal performance by supplying the correct amount of minerals

Malignant Alveolar Neoplasm in a 10-Month-Old French Bulldog

Background: Malignant tumors are the main cause of death or euthanasia in animals. The oral cavity ranking fourth in number of occurrences. Epidemiological studies with dogs suggest that canine cancer kills 40-50% of individuals aged over 10 years. In view of the interest of academics and professionals in the healthcare of dogs and cats, this paper reports the case of a 10-month-old bitch, which, despite being a young animal, was affected alveolar rhabdomyosarcoma of abrupt evolution. Case: A 10-month-old French Bulldog bitch, weighing 10 kg, was referred to a veterinary hospital in the city of Rio de Janeiro for care. It had a history of mouth bleeding, after chewing a solid mineral material, edema in the region of the right maxilla, and protusion of the gland of the third eyelid. As the clinical examination also revealed a fracture of the maxillary canine, anti-inflammatory and antibiotics were prescribed, to be administered by the owner once a day for 7 days. During the next clinical examination, carried out one week later, an edema was found in the right region of the mouth, which proved difficult to examine. As the patient had already eaten, an appointment was made for the following day for an intervention int he operating room, where the animal could be anesthetized for better observation of the effected region. Blood was collected for hemogram, urea, creatinine, alkaline phosphatase, ALT, and GGT, and an 8 h food fasting and a 4 h water fasting were recommended. On that date, once the dog had been taken to the operating room, was administered the pre anesthesia, in addition to anesthetic induction and manutention. Upon examining the oral cavity, several loose molars were found on the right side, in addition to a tumoral aspect of the gum; thus, it was decided to collect a small sample of the tumoral mass for histopathology. The surgical specimen was placed in a formalin solution and sent to the laboratory for histopathological processing and diagnosis. One week later, the tumor mass was larger and the edema in the right region of the mouth was much larger than on the day of the procedure. Thus, a computerized tomography was requested to further investigate the alterations that had occurred in such a short time. Due to the results of the histopathology and the CT, an immunohistochemical test was suggested which determined the cell profile and morphology and confirmed the diagnosis of alveolar rhabdomyosarcoma according to clinical suspicion. The animal remained in the veterinary hospital for a further 48 h, during which the clinical condition worsened, with the animal suffering heavy bleeding. As the patient was no longer capable of oral intake of food or water, the decision was made with the consent of the owners to induce a painless death to alleviate the suffering of the animal. However, the owners did not authorize a necropsy. Discussion: Veterinary physicians should be conscious of the treatment of serious illnesses that will not result in a benefit for the patient. They should know when to stop the treatment to not cause further pain and suffering to the animals and their owners. Many of the interventions which aim to treat severe malignant neoplasia will not promote an improvement in quality of life or significantly extend the patient’s survival, and do not justify the suffering they entail. A painless death remains the best alternative in such cases. Keywords: cancer, malignant neoplasm, alveolar rhabdomyosarcoma, oral cavity

A fotobiomodulação no processo cicatricial da pele - revisão da literatura / Photobiomodulation in wound healing process - literature review

A pele é o maior órgão do corpo humano, constituída por diferentes camadas e responsável por produzir diferentes compostos proporcionando resistência e integridade ao tecido. No entanto, a pele pode sofrer lesões acidentais ou intencionais que alteram sua fisiologia normal e essas lesões desencadeiam eventos bioquímicos complexos que impulsionam o processo cicatricial, composto por três fases: inflamação, proliferação e remodelação. Este processo é dinâmico e fisiológico, contudo pode sofrer interferências por desnutrição, diabetes mellitus, tabagismo, entre outras doenças de base. Para esta revisão, foram utilizados artigos científicos em bases indexadas como Scielo, LILACS e PubMed, com os seguintes descritores segundo o DeCS: lasers, cicatrização, complicações  pós-operatórias e diabetes mellitus. Na busca por instrumentos terapêuticos, estudos mostraram que a fotobiomodulação com laser de baixa intensidade (LBI) tem sido utilizado para o tratamento de feridas cutâneas. A interação luz-tecido produz efeitos fotobiológicos que induzem respostas anti-inflamatória e analgésica, sendo outra característica o potencial bioestimulante que ocorre nas células, proporcionando uma cicatrização mais rápida. Embora a aplicação do LBI seja de simples execução, há necessidade de avaliar a especificidade dos parâmetros, uma vez que, durante o protocolo de tratamento, cada um deles é essencial para alcançar o efeito desejado. Cromóforos são moléculas com afinidade pela luz, encontram-se nas mitocôndrias que, ao entrar em ontato com o LBI, geram aumento do ATP levando à ativação de fatores de transcrição, acarretando a estimulação de genes relacionados à proliferação celular, migração e produção de citocinas e fatores de crescimento, favorecendo o processo cicatricial da pele

Estimation of endogenous contribution and urinary excretion of purine derivatives from the total digestible nutrient intake in Nellore heifers

The objectives of this experiment were to estimate the endogenous excretion of purine derivatives (PD), the intake and digestibility of nutrients, the urinary excretion of PD from the intake of total digestible nutrients (TDN) and digestible organic matter (DOM) in Nellore heifers. Eight heifers, 267±17 kg body weight (BW), were assigned to two 4 × 4 latin squares. The planned treatments were four dry matter intake (DMI) levels: 10, 14, 18 and 22 g/kg BW. The diet contained 70% corn silage and 30% concentrate. The endogenous losses were obtained by regression between excretion of PD (mmol/BW0.75) and DMI (g/BW0.75). When PD excretion (mmol/d) was related to the intake of DOM and TDN (kg/d), the following equations were obtained: ŶPD= 32.98 + 21.94*DOM and ŶPD= 32.47 + 20.40*TDN, respectively. The excretion of PD (mmol/d) was a function of DMI (kg/d): ŶPD = 0.605 + 0.014 x (r2 = 0.46), and 0.60 mmol/BW0.75 was the endogenous fraction of PD. The endogenous losses of PD and nitrogen compounds obtained when the animals were fasted for 5 d, with free access to water, were 0.332 mmol/BW0.75 and 0.384 gN/BW0.75, respectively. The net protein requirement for maintenance was estimated at 2.4 g/BW0.75. Creatinine excretion is not affected by feed restriction

Caffeine ingestion by students at the Brazil faculty of medicine: a prospective observational cross-sectional study

Introduction: In higher education, the consumption of stimulant substances such as coffee is increasing intensely due to the high demand of concentration and disposition of individuals. This occurs mainly among medical students. Objective: It was to quantify and analyze caffeine intake and its effects on medical students at the Faculty of Medicine of Catanduva, Centro Universitário Padre Albino (UNIFIPA). Methods: This study followed a prospective observational cross-sectional model, following the rules of clinical research of the STROBE. Data collection took place from June 2019, through an objective questionnaire and self-application, which was answered by students from the first to the sixth year of FAMECA who were interested in answering and contributing to the research, which had as objective to quantify and analyze the use of caffeine, in addition to its motivations and side effects on the physiology of these students. This study was analyzed and approved by the Research Ethics Committee according to a substantiated opinion number 5,347,594, and obtaining the Informed Consent Form. For data analysis, a common descriptive analysis was performed, obtaining the values of total N, and statistical percentage (%) for all predictors. The One-Way test (ANOVA) was applied, adopting the α level lower than 0.05, with a statistically significant difference for the 95% CI. Results and Conclusion: The results of this study revealed that a very large number of university students ingest caffeine. Most of the students started consumption in the pre-college course and in college, with the aim of compensating for sleep, because they like the taste of energy drinks and improve academic performance, due to the intense routine due to the high workload requires greater attention, in order to to meet the demand for studies. Most students consume moderately caffeine, which is not harmful to health. However, a minority ingest excessive amounts of substances that contain caffeine and side effects are noted. Among these, the ones that stood out were stomach problems, anxiety and tachycardia. Thus, even representing the minority, it is of fundamental importance to carry out more studies on this topic. With this, it will be possible to provide more information to the population so that it is able to assess the impacts of the use of stimulants in clinical practice, in order to minimize possible adverse effects. Finally, the population will be able to use caffeine properly, according to the recommended dose, avoiding major health problems

PLANEJAMENTO ESTRATÉGICO: UMA REFLEXÃO TEÓRICA

Trata de uma abordagem da ferramenta de gestão planejamento estratégico, e sua aplicação às organizações, em especial à Universidade Federal de Santa Catarina. Método: Usando da pesquisa bibliográfica faz-se uma revisão teórica sobre planejamento estratégico e sua aplicação no contexto da administração pública de ensino. Resultados: As empresas públicas, em especial as instituições de ensino, visando aprimorar seus serviços e produtos, necessitam se modernizar com relação às técnicas de gestão administrativa, adotando modelos que primem pela eficiência e eficácia do serviço público, priorizando o cidadão, com ênfase no modelo de administração pública gerencial. Entre outras ferramentas de gestão surgidas da nova administração gerencial, temos o planejamento estratégico, fundamentado na visão, na missão e nos objetivos estratégicos, contrapondo-se ao planejamento tradicional, alicerçado na subjetividade e na participação. Conclusões: Diante do crescimento da oferta e com a abertura de mercado, as empresas vêm apostando no capital humano e na excelência dos serviços/produtos para manterem-se competitivas. Para se manter no mercado as empresas precisam adaptar aos novos conceitos e valores, e superar a defasagem de recursos humanos, a resistência à mudança e a cultura organizacional já instalada

Conhecimento fast track e orientação terapêutica: explorando as evidências relativas ao uso de inibidores do SRAA em pacientes hipertensos com COVID-19

Desde março de 2020, mais de 467 milhões de pessoas se contaminaram e 6,0 milhões faleceram em decorrência da Covid-19, até 17 de março de 2022. O conhecimento acerca da etiopatogenia do vírus, das medidas de prevenção da doença e de medidas terapêuticas evoluíram rapidamente. A comprovação de hipóteses experimentou novas formas de produção e divulgação de conhecimento, que incluíram as avaliações rápidas (fast track) de artigos científicos e plataformas de acesso aberto, divulgando produções não revistas por pares, o que contribuiu para a popularização da ciência. Neste cenário, circulam informações sem fundamentação científica, que tendem a gerar insegurança.  Este ensaio, conduzido na forma de revisão narrativa, investiga um processo específico de geração e teste de hipótese, tendo como objeto a evolução do conhecimento acerca papel do sistema renina angiotensina aldosterona (SRAA), mais especificamente sobre a enzima conversora de angiotensina 2 (ECA2) e dos medicamentos que atuam sobre o SRAA, os inibidores da enzima conversora de angiotensina (IECA) e os bloqueadores dos receptores de angiotensina (BRA), na evolução clínica dos pacientes com COVID-19 e hipertensão. O sistema cardiovascular, em especial o SRAA, logo se mostrou relevante na Covid-19.  Hipertensão é um fator de risco para gravidade e óbito por SARS-CoV-2 e a ECA2 é a porta de entrada para a invasão viral celular.  Esses achados iniciais levaram à orientação de suspensão de medicamentos que atuam sobre o SRA, decisão questionada por especialistas e revista após a condução de estudos consistentes. Reafirma-se, diante de uma condição clínica nova e desafiadora, a importância da análise crítica da literatura científica e da clareza na comunicação pública dos achados, papel a ser desempenhado por um sistema de regulação ágil e fundamentado na ciência, em parceria com as sociedades de especialista

Spatial and temporal patterns of occurrence of lutzomyia sand fly species in an endemic area for cutaneous leishmaniasis in the Atlantic forest region of northeast Brazil

Sand fly populations of different ecological niches in the Amaraji endemic American Cutaneous Leishmaniasis (ACL) focus of the Pernambuco Atlantic Forest region of northeastern Brazil were monitored spatiotemporally. Lutzomyia whitmani was dominant in all niches but occurred in smaller numbers in forested locations. L. whitmani was significantly less seasonal than the other species, being present throughout the year while other species were more abundant between February and April. These results suggest that L. whitmani may potentially be the principal vector of ACL in the region, even though the sand fly fauna was diverse: 88% were L.whitmani and 12% belonged to 11 other species. Two other species, L. complexa (1.3%) and L. migonei (0.8%), considered to be ACL vectors in other regions, were also present. This detailed picture of the sand fly population's abundance and spatiotemporal distribution provides a basis for future modeling studies of forecasting sand fly activity patterns and ACL occurence361Sand fly research and controlS71S76CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO - CNPQ410481/2006-