Perceived eating norms and children's eating behaviour: an informational social influence account.

open access articleThere is initial evidence that beliefs about the eating behaviour of others (perceived eating norms) can influence children's vegetable consumption, but little research has examined the mechanisms explaining this effect. In two studies we aimed to replicate the effect that perceived eating norms have on children's vegetable consumption, and to explore mechanisms which may underlie the influence of perceived eating norms on children's vegetable consumption. Study 1 investigated whether children follow perceived eating norms due to a desire to maintain personal feelings of social acceptance. Study 2 investigated whether perceived eating norms influence eating behaviour because eating norms provide information which can remove uncertainty about how to behave. Across both studies children were exposed to vegetable consumption information of other children and their vegetable consumption was examined. In both studies children were influenced by perceived eating norms, eating more when led to believe others had eaten a large amount compared to when led to believe others had eaten no vegetables. In Study 1, children were influenced by a perceived eating norm regardless of whether they felt sure or unsure that other children accepted them. In Study 2, children were most influenced by a perceived eating norm if they were eating in a novel context in which it may have been uncertain how to behave, as opposed to an eating context that children had already encountered. Perceived eating norms may influence children's eating behaviour by removing uncertainty about how to behave, otherwise known as informational social influence

Perceived eating norms and vegetable consumption in children

open access articleBackground Beliefs about the eating behaviour of others (perceived eating norms) have been shown to influence eating behaviour in adults, but no research has examined whether young children are motivated by perceived eating norms. Findings Here we investigated the effect on vegetable intake of exposing children to information about the vegetable intake of other children. One hundred and forty three children aged 6–11 years old took part in a between-subjects experiment. Children were exposed to information suggesting that other children had eaten a large amount of carrots, no carrots, or control information. Children ate more carrots when they believed that other children had eaten a large amount of carrots, compared to all other conditions. Conclusions Perceived eating norms can influence vegetable intake in young children and making use of eating norms to promote healthier eating in children warrants investigation

The effectiveness of a social media intervention for reducing portion sizes in young adults and adolescents

open access journalAbstract Objective: Adolescents and young adults select larger portions of energy-dense food than recommended. The majority of young people have a social media profile, and peer influence on social media may moderate the size of portions selected. Methods: Two pilot-interventions examined whether exposure to images of peers’ portions of high-energy-dense (HED) snacks and sugar-sweetened-beverages (SSBs) on social media (Instagram) would influence reported desired portions selected on a survey. Confederate peers posted ‘their’ portions of HED snacks and SSBs on Instagram. At baseline and intervention end participants completed surveys that assessed desired portion sizes. Results: In intervention 1, Undergraduate students (N=20, Mean age=19.0y, SD=0.65y) participated in a two-week intervention in a within-subjects design. Participants reported smaller desired portions of HED snacks and SSBs following the intervention, and smaller desired portions of HED snacks for their peers. In intervention 2, adolescents (N=44, Mean age=14.4y, SD=1.06y) participated in a four-week intervention (n=23) or control condition (n=21) in a between-subjects design. Intervention 2 did not influence adolescents to reduce their desired reported portion sizes of HED snacks or SSBs relative to control. Conclusions: These preliminary studies demonstrated that social media is a feasible way to communicate with young people. However, while the intervention influenced young adults’ reported desired portions and social norms regarding their peers’ portions, no significant impact on desired reported portion sizes was found for HED snacks and SSBs in adolescents. Desired portion sizes of some foods and beverages may be resistant to change via a social media intervention in this age group

Encouraging children to eat more fruit and vegetables:Health vs. descriptive social norm-based messages

AbstractTraditional intervention approaches to promote fruit and vegetable consumption outline the health benefits of eating fruit and vegetables. More recently, social norm-based messages describing the healthy eating habits of others have been shown to increase fruit and vegetable intake in adults. Here we report two experimental studies which investigated whether exposure to descriptive social norm-based messages about the behaviour of other children and health-based messages increased fruit and vegetable intake in young children. In both studies children were exposed to messages whilst playing a board-game. After exposure to the messages, children were able to consume fruit and vegetables, as well as high calorie snack foods. Although findings were inconsistent across the two individual studies, in a pooled analysis we found evidence that both health messages and descriptive social norm-based messages increased children's fruit and vegetable intake, relative to control condition messages (p < .05). Whether descriptive social norm-based messages can be used to promote meaningful changes to children's dietary behaviour warrants further study

Using pictorial nudges of fruit and vegetables on tableware to increase children's fruit and vegetable consumption

Children's fruit and vegetable consumption is lower than recommended. Increasing consumption is important for children's health. Nudges influence children's eating behaviour, but less is known about the influence of a pictorial nudge on tableware on children's fruit and vegetable consumption. Two studies examined this. Study 1 examined whether a pictorial fruit nudge (a grape image) on a plate influenced children's fruit (grape) consumption relative to a control condition (no image). In a between-subjects design, children (n = 63, Mean age = 8.9 years, SD = 1.41, 38 females, 25 males, 73% had a healthy-weight) were randomly assigned to one of two conditions (fruit nudge vs. control). Study 2 examined the influence of a large portion pictorial nudge (a large portion carrot image) vs. a small portion pictorial nudge (a small portion carrot image) vs. control (no nudge) on children's vegetable (carrot) consumption. In a between-subjects design, children (n = 59, Mean age = 8.57 years, SD = 2.13, 31 females, 28 males, 85% had a healthy-weight) were randomly assigned to a condition. In Study 1 children consumed significantly more fruit in the pictorial nudge condition than the control condition. In Study 2 children ate significantly more vegetables in the large portion pictorial nudge condition than the other two conditions. The small portion pictorial nudge did not affect children's vegetable consumption relative to control. The results indicate that pictorial nudges on tableware influence children's fruit and vegetable consumption, and the portion size of this type of nudge may be key to whether it influences children's eating behaviour

Examining evidence for behavioural mimicry of parental eating by adolescent females.:An observational study

Behavioural mimicry is a potential mechanism explaining why adolescents appear to be influenced by their parents' eating behaviour. In the current study we examined whether there is evidence that adolescent females mimic their parents when eating. Videos of thirty-eight parent and female adolescent dyads eating a lunchtime meal together were examined. We tested whether a parent placing a food item into their mouth was associated with an increased likelihood that their adolescent child would place any food item (non-specific mimicry) or the same item (specific mimicry) in their mouth at three different time frames, namely, during the same second or within the next fifteen seconds (+15), five seconds (+5) or two second (+2) period. Parents and adolescents' overall food intake was positively correlated, whereby a parent eating a larger amount of food was associated with the adolescent eating a larger meal. Across all of the three time frames adolescents were more likely to place a food item in their mouth if their parent had recently placed that same food item in their mouth (specific food item mimicry); however, there was no evidence of non-specific mimicry. This observational study suggests that when eating in a social context there is evidence that adolescent females may mimic their parental eating behaviour, selecting and eating more of a food item if their parent has just started to eat that food

The influence of peers and friends on young adults’ meat and plant-based eating in different social contexts: findings from two online studies

Plant-based eating is beneficial for human and planetary health, therefore, encouraging individuals to eat more plant-based meals is important. Across two online studies we provide the first examination of whether perceived descriptive (perception of the behaviour of others) and injunctive (perception of the approval of others) norms were associated with young adults’ self-reported meat and plant-based meal intake. In Study 1, norm perceptions were measured in general (i.e. how often do people eat and approve of eating meat and plant-based meals in general). In Study 2, we examined norm perceptions in several social contexts (home, restaurants, fast-food restaurants, university, and friends’ houses). Study 1 (n = 218 young adults, aged 18-25 years, mean age = 19.54 years, SD = 1.50 years, mean BMI = 24.31, SD = 5.40, 91.2% cisfemale, 92.0% omnivores) showed that perceived descriptive norms about both peers and friends, and perceived injunctive norms about friends were positively associated with young adults’ frequency of plant-based meal intake. Whereas, only perceived descriptive norms about friends were associated with young adults’ frequency of meat intake. In study 2 (n = 153 young adults (aged 18-25 years, mean age = 19.62 years, SD = 1.49 years, mean BMI = 24.31, SD = 5.00, 88.4% cisfemale, 70.3% omnivore), perceived injunctive norms about friends were associated with plant-based meal intake in all contexts, whereas, perceived descriptive norms about friends were associated with meat intake in all contexts. Across both studies friends appear to be the more important social group

Reprint of: Eating like you are overweight: the effect of overweight models on food intake in a remote confederate study.

There is consistent evidence that people model the eating behaviour of others. The extent to which people model the amount of food consumed by other people of different weight statuses has received less attention. Here we tested the effect on food consumption of exposing female participants to information about the food consumption of either normal/healthy weight or overweight individuals. Eighty female participants took part in a between-subjects experiment, in which we used a remote-confederate design and manipulated whether participants saw intake information about normal/healthy weight or overweight previous participants (remote confederates). Regardless of the weight-status of the remote confederates, participants ate more food when they believed that previous participants had eaten a large amount of food, in comparison with when they believed previous participants had eaten a smaller amount of food. These findings indicate that women may model the food intake of other women, even when they believe they are of a different weight status to themselves

Preprint: Eating like family and friends: the role of perceived descriptive and injunctive norms on the frequency of meat and plant-based meal intake in UK-based adults

People’s perceptions of the food intake of people in their social environment have been shown to be associated with their own intake of a variety of foods. However, less is known about whether people’s perceptions of the meat and plant-based meal intake and approval of people in their social environment are associated with their own intake. Using a cross-sectional survey design 137 participants (aged 19-66 years, mean age = 39.50, SD = 12.89 years, mean BMI = 25.71, SD = 5.33, 80.3% female, 78.8% omnivores, 21.2% flexitarians) answered questions about how frequently they consumed meat and plant-based meals, and how frequently they perceived people in their social environment to consume (perceived descriptive norms), and approve of consuming (perceived injunctive norms) meat and plant-based meals. The results showed that perceived descriptive norms were positively associated with people’s own frequency of meat and plant-based meal intake. In particular, people ate meat more frequently when they perceived people in their home environment to frequently eat meat, and people ate plant-based meals more frequently when they perceived people in their home environment and their friends to frequently eat plant-based meals. Furthermore, perceived injunctive norms were positively associated with meat, and negatively associated with plant-based meal intake. In particular, the perception that friends approved of frequent meat intake was positively associated with people’s own frequency of meat intake. Thus, perceived descriptive and injunctive norms may be an important influence on meat and plant-based meal intake, and people in the home environment, and friends may be particularly important social influences