The Influence of Packaging Sustainability on Brand Experience and Brand Attitude

In the past years, consumers have unarguably become more environmentally conscious. With the packaging industry being the main generator of plastic waste globally, companies must seek ways to respond to the current trends and make packaging more sustainable. Thus, it is crucial for companies to know how the use of sustainable packaging affects their brand, being able to implement sustainable packaging in a way that creates value for brands and consumers. Therefore, the objective of this study is to analyze is how packaging sustainability can influence consumer’s perceptions and evaluations of a brand. More specifically, this study intends to understand if the use of sustainable packaging leads to the perception of a more experiential brand and to a more favorable brand attitude when compared to conventional packaging. Furthermore, the possible mediating role of sensory perception of the packaging is analyzed, suggesting a strategic use of sensory marketing and sustainable packaging to convey perceptions about the brand. The study is conducted with two different product categories, to determine if results differ for product categories considered more hedonic or more utilitarian. In the present investigation the quantitative methodology is used, namely the experimental method, with the elaboration of online questionnaires as an instrument of data collection. The results show that sustainable packaging leads to higher brand experience and more favorable brand attitude than conventional packaging and that those relationships are mediated by the sensory perception of the packaging. The moderation effect of product category was shown to be not significant. The theoretical and practical implications of this research as well as suggestions for future research are discussed

The Influence of Sustainability on Sensorial Perceptions and Brand Evaluations

Herter, M. M., Soares, R., Pinto, D. C., & Reik, P. (2023). Can Sustainable Packaging Boost Brand Experience? The Influence of Sustainability on Sensorial Perceptions and Brand Evaluations. 1-2. Abstract from EMAC Annual Conference 2023, Odense, Denmark. https://proceedings.emac-online.org/pdfs/A2023-114275.pdfPrior research shows that packaging can influence consumers’ perceptions and brand evaluations. This research extends previous findings exploring how the use of sustainable (vs. conventional) packaging modifies brand experience and attitudes. Moreover, sensory perceptions of the packaging are analyzed as the underlying mechanism, suggesting the strategic use of sustainable packaging and sensory marketing to elicit brand outcomes. Results from an experimental study reveal that sustainable (vs. conventional) packaging increases consumers’ brand experience and attitudes for products of different categories (dishwasher and coffee). In addition, consumers believe that sustainable packaging is more sensorial and, therefore, it boosts brand evaluations. Findings present important theoretical and practical implications for sustainable packaging and brand outcomes.publishersversionpublishe

Disentangling nonlinear geomagnetic variability during magnetic storms and quiescence by timescale dependent recurrence properties

Understanding the complex behavior of the near-Earth electromagnetic environment is one of the main challenges of Space Weather studies. This includes both the correct characterization of the different physical mechanisms responsible for its configuration and dynamics as well as the efforts which are needed for a correct forecasting of several phenomena. By using a nonlinear multi-scale dynamical systems approach, we provide here new insights into the scale-to-scale dynamical behavior of both quiet and disturbed periods of geomagnetic activity. The results show that a scale-dependent dynamical transition occurs when moving from short to long timescales, i.e., from fast to slow dynamical processes, the latter being characterized by a more regular behavior, while more dynamical anomalies are found in the behavior of the fast component. This suggests that different physical processes are typical for both dynamical regimes: the fast component, being characterized by a more chaotic and less predictable behavior, can be related to the internal dynamical state of the near-Earth electromagnetic environment, while the slow component seems to be less chaotic and associated with the directly driven processes related to the interplanetary medium variability. Moreover, a clear difference has been found between quiet and disturbed periods, the former being more complex than the latter. These findings support the view that, for a correct forecasting in the framework of Space Weather studies, more attention needs to be devoted to the identification of proxies describing the internal dynamical state of the near-Earth electromagnetic environment

The Human Cell Atlas White Paper

The Human Cell Atlas (HCA) will be made up of comprehensive reference maps of all human cells - the fundamental units of life - as a basis for understanding fundamental human biological processes and diagnosing, monitoring, and treating disease. It will help scientists understand how genetic variants impact disease risk, define drug toxicities, discover better therapies, and advance regenerative medicine. A resource of such ambition and scale should be built in stages, increasing in size, breadth, and resolution as technologies develop and understanding deepens. We will therefore pursue Phase 1 as a suite of flagship projects in key tissues, systems, and organs. We will bring together experts in biology, medicine, genomics, technology development and computation (including data analysis, software engineering, and visualization). We will also need standardized experimental and computational methods that will allow us to compare diverse cell and tissue types - and samples across human communities - in consistent ways, ensuring that the resulting resource is truly global. This document, the first version of the HCA White Paper, was written by experts in the field with feedback and suggestions from the HCA community, gathered during recent international meetings. The White Paper, released at the close of this yearlong planning process, will be a living document that evolves as the HCA community provides additional feedback, as technological and computational advances are made, and as lessons are learned during the construction of the atlas

Disentangling nonlinear geomagnetic variability during magnetic storms and quiescence by timescale dependent recurrence properties

Understanding the complex behavior of the near-Earth electromagnetic environment is one of the main challenges of Space Weather studies. This includes both the correct characterization of the different physical mechanisms responsible for its configuration and dynamics as well as the efforts which are needed for a correct forecasting of several phenomena. By using a nonlinear multi-scale dynamical systems approach, we provide here new insights into the scale-to-scale dynamical behavior of both quiet and disturbed periods of geomagnetic activity. The results show that a scale-dependent dynamical transition occurs when moving from short to long timescales, i.e., from fast to slow dynamical processes, the latter being characterized by a more regular behavior, while more dynamical anomalies are found in the behavior of the fast component. This suggests that different physical processes are typical for both dynamical regimes: the fast component, being characterized by a more chaotic and less predictable behavior, can be related to the internal dynamical state of the near-Earth electromagnetic environment, while the slow component seems to be less chaotic and associated with the directly driven processes related to the interplanetary medium variability. Moreover, a clear difference has been found between quiet and disturbed periods, the former being more complex than the latter. These findings support the view that, for a correct forecasting in the framework of Space Weather studies, more attention needs to be devoted to the identification of proxies describing the internal dynamical state of the near-Earth electromagnetic environment. © T. Alberti et al., Published by EDP Sciences 2020

Disentangling nonlinear geomagnetic variability during magnetic storms and quiescence by timescale dependent recurrence properties

Understanding the complex behavior of the near-Earth electromagnetic environment is one of the main challenges of Space Weather studies. This includes both the correct characterization of the different physical mechanisms responsible for its configuration and dynamics as well as the efforts which are needed for a correct forecasting of several phenomena. By using a nonlinear multi-scale dynamical systems approach, we provide here new insights into the scale-to-scale dynamical behavior of both quiet and disturbed periods of geomagnetic activity. The results show that a scale-dependent dynamical transition occurs when moving from short to long timescales, i.e., from fast to slow dynamical processes, the latter being characterized by a more regular behavior, while more dynamical anomalies are found in the behavior of the fast component. This suggests that different physical processes are typical for both dynamical regimes: the fast component, being characterized by a more chaotic and less predictable behavior, can be related to the internal dynamical state of the near-Earth electromagnetic environment, while the slow component seems to be less chaotic and associated with the directly driven processes related to the interplanetary medium variability. Moreover, a clear difference has been found between quiet and disturbed periods, the former being more complex than the latter. These findings support the view that, for a correct forecasting in the framework of Space Weather studies, more attention needs to be devoted to the identification of proxies describing the internal dynamical state of the near-Earth electromagnetic environment

Concurrent Effects between Geomagnetic Storms and Magnetospheric Substorms

International audienceAn accurate understanding of dissimilarities in geomagnetic variability between quiet and disturbed periods has the potential to vastly improve space weather diagnosis. In this work, we exploit some recently developed methods of dynamical system theory to provide new insights and conceptual ideas in space weather science. In particular, we study the co-variation and recurrence statistics of two geomagnetic indices, SYM-H and AL, that measure the intensity of the globally symmetric component of the equatorial electrojet and that of the westward auroral electrojet, respectively. We find that the number of active degrees of freedom, required to describe the phase space dynamics of both indices, depends on the geomagnetic activity level. When the magnetospheric substorm activity, as monitored by the AL index, increases, the active number of degrees of freedom increases at high latitudes above the dimension obtained through classical time delay embedding methods. Conversely, a reduced number of degrees of freedom is observed during geomagnetic storms at low latitude by analysing the SYM-H index. By investigating time-dependent relations between both indices we find that a significant amount of information is shared between high and low latitude current systems originating from coupling mechanisms within the magnetosphere–ionosphere system as the result of a complex interplay between processes and phenomena of internal origin activated by the triggering of external source processes. Our observations support the idea that the near-Earth electromagnetic environment is a complex system far from an equilibrium

Voices in methods development.

To mark the 15th anniversary of Nature Methods, we asked scientists from across diverse fields of basic biology research for their views on the most exciting and essential methodological challenges that their communities are poised to tackle in the near future