8 research outputs found

    In China, Factory Workers Allege Poisoning From iPhone Production

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    This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.CLW_2011_Report_China_in_china.pdf: 79 downloads, before Oct. 1, 2020

    Defying the Supreme Court, jailed Kentucky clerk draws outrage and support

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    A Kentucky county clerk was arrested for refusing to issue marriage licenses to gay couples, citing religious belief. After this summer’s Supreme Court decision legalizing same-sex marriage across the country, Kim Davis had tried suing the state’s governor for religious discrimination, but her case was rejected. As William Brangham reports, her refusal has drawn both vocal critics and supporters

    Fear appeals in social marketing: Strategic and ethical reasons for concern

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    This article criticizes the predominant use of fear appeals in social marketing. Laboratory studies, which have been the basis for most of the research on fear appeals and which generally suggest that high fear works, have limitations that include forced exposure, short-term measurement, and an overdependence on student samples. Although, unfortunately, field research evaluations of fear appeals are few, they usually reveal that fear has both weaker effects and unintended deleterious effects in real-world social marketing campaigns. Ethical concerns about fear appeals include maladaptive responses such as chronic heightened anxiety among those most at risk and, paradoxically, complacency among those not directly targeted, and increased social inequity between those who respond to fear campaigns, who tend to be better off, and those who do not, who tend to be the less educated and poorer members of society. Alternatives to fear appeals are the use of positive reinforcement appeals aimed at the good behavior, the use of humor, and, for younger audiences, the use of postmodern irony
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