Who Spends Money to Play for Free? Identifying Who Makes Micro-transactions on Social Casino Games (and Why)

Social casino games are online gambling-like games found on social networking sites. They are initially free to play, however, players are encouraged to make micro-transactions (i.e., in-game purchases) for additional game credits or functionality. As a result, they generate billions of dollars in revenue. Yet, little is known as to who purchases virtual credits, let alone why. In the present research, we assessed whether there are individual differences (impulsivity, reward sensitivity, competitiveness, and problem gambling severity) between who is and who is not likely to make micro-transactions during social casino game play. Moreover, we examined possible motivations for making micro-transactions (e.g., extend play, win back lost credits) and whether the individual difference variables of interest predict reported motivation(s) for making micro-transactions. Results showed that social casino gamers who engaged in micro-transactions reported significantly higher levels of impulsivity, reward sensitivity and problem gambling severity, but not competitiveness. In terms of motivation to make micro-transactions, desire to extend play was endorsed most frequently, followed by a desire to access additional features, chasing lost credits, and to speed up play. Lastly, among participants who made micro-transactions, reward sensitivity predicted making micro-transactions to chase lost credits. These results suggest the personality make-up of social casino gamers is important to understand who is likely to make micro-transactions as well as their motivation to do so—information that could prove useful for regulation of the industry

Motives for playing social casino games and the transition from gaming to gambling (or vice versa): Social casino game play as harm reduction?

Social casino games (i.e., online, free to play casino-like games) share many similar visual, auditory and structural game mechanics as gambling games. Given the similarities between the two activities, it is not uncommon for people to migrate from social casino gaming to gambling or vice versa. In the current work, we investigated whether motives for playing social casino games may play a role in the transition from gaming to gambling. We also assessed whether motives for playing social casino games as a way to reduce gambling cravings was predictive of self-reported changes in gambling behaviour 30 days later and whether this relationship was dependent on the activity first played. In a community sample of people who gamble and play social casino games (N=228), those who played social casino games before beginning to gamble were more likely to report playing social casino games for social motives, or as a way to reduce gambling-related cravings, than people who gambled before playing social casino games. Additionally, we found that using social casino games as a tool to moderate gambling cravings was associated with self-reported decreases in gambling behaviour one-month later, but only among those who played social casino games before beginning to gamble. Results suggest that what game was played first (social casino games or gambling games) matters, especially for the clinical utility of social casino games as a harm reduction strategy

Characteristics Associated With Adding Cereal Into the Bottle Among Immigrant Mother–Infant Dyads of Low Socioeconomic Status and Hispanic Ethnicity

ObjectiveDetermine maternal and infant characteristics associated with adding cereal into the bottle.DesignSecondary data analysis.ParticipantsStudy participants were immigrant, low-income, urban mother-infant dyads (n = 216; 91% Hispanic, 19% US-born) enrolled in a randomized controlled trial entitled the Bellevue Project for Early Language, Literacy and Education Success.Main outcome measuresMaternal characteristics (age, marital status, ethnicity, primary language, country of origin, education, work status, income, depressive symptoms, and concern about infant's future weight) and infant characteristics (gender, first born, and difficult temperament).AnalysisFisher exact test, chi-square test, and simultaneous multiple logistic regression of significant (P < .05) variables identified in unadjusted analyses.ResultsTwenty-seven percent of mothers added cereal into the bottle. After adjusting for confounding variables identified in bivariate analyses, mothers who were single (P = .02), had moderate to severe depressive symptoms (P = .01) and perceived their infant had a difficult temperament (P = .03) were more likely to add cereal into the bottle. Conversely, mothers who expressed concern about their infants becoming overweight were less likely to add cereal (P = .02).Conclusions and implicationsHealth care providers should screen for adding cereal in infant bottles. Further research is needed to investigate the impact of adding cereal into the bottle on weight trajectories over time. Causal associations also need to be identified to effectively prevent this practice