Reducing meat consumption: the case for social marketing

Purpose: The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends. Design/methodology/approach: An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues. Analysis of dietary guidelines and marketing campaigns in relation to the survey findings is conducted. Findings: The survey highlights: lack of awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related to meat consumption; influence of the meat industry in promoting excessive meat consumption; pervasiveness of the link between red meat consumption and national identity, social status, prestige and masculinity; and urgent need for government-supported social marketing interventions and the demarketing of meat. Originality/value: This is the first study to propose social marketing based on the health and environmental co-benefits of reduced red meat consumption

Les droits du patient : l'autonomie du patient et les interventions de proches

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Access control for smarter healthcare using policy spaces

A fundamental requirement for the healthcare industry is that the delivery of care comes first and nothing should interfere with it. As a consequence, the access control mechanisms used in healthcare to regulate and restrict the disclosure of data are often bypassed in case of emergencies. This phenomenon, called “break the glass”, is a common pattern in healthcare organizations and, though quite useful and mandatory in emergency situations, from a security perspective, it represents a serious system weakness. Malicious users, in fact, can abuse the system by exploiting the break the glass principle to gain unauthorized privileges and accesses. In this paper, we propose an access control solution aimed at better regulating break the glass exceptions that occur in healthcare systems. Our solution is based on the definition of different policy spaces, a language, and a composition algebra to regulate access to patient data and to balance the rigorous nature of traditional access control systems with the “delivery of care comes first” principle