¿Cuáles son los factores que influyen en los usuarios de asistentes de voz con inteligencia artificial (AIVA) para realizar consultas de información previo a la compra de productos y/o servicios?

Lograr entender a los consumidores, sus patrones y hábitos, ha sido una de las tareas más complicadas que han tenido las industrias a través de los años. Esto, ya que los individuos no son estáticos en sus gustos, intereses y necesidades. Por dicha razón, se planteó esta investigación donde se busca explicar la relevancia que tienen los asistentes de voz inteligente en el mercado de los bogotanos, preguntándose ¿Cuáles son los factores que influyen en los usuarios de asistentes de voz con inteligencia artificial (AIVA) para realizar consultas de información previo a la compra de productos y/o servicios? donde el objetivo general a poder resolver en la investigación era determinar cuáles son los factores que influyen en los Bogotanos frente a la adquisición de productos y/o servicios a través del uso de asistentes de voz con inteligencia artificial.Introducción ; Planteamiento del Problema ; Marco Teórico ; Objetivos ; Metodología de la Investigación ; Resultados ; Hallazgos ; Conclusiones ; Bibliografía ; Anexos ; Índice de Imágenes.Introducción ; Planteamiento del Problema ; Marco Teórico ; Objetivos ; Metodología de la Investigación ; Resultados ; Hallazgos ; Conclusiones ; Bibliografía ; Anexos ; Índice de Imágenes.Magíster en Dirección de Marketing, CESA.Getting to understand consumers, their patterns and habits, has been one of the most complicated tasks that industries have had over the years. This, since individuals are not static in their tastes, interests and needs. For this reason, this research was proposed where it seeks to explain the relevance of intelligent voice assistants in the Bogota market, wondering what are the factors that influence the users of voice assistants with artificial intelligence (AIVA) to Make inquiries for information prior to the purchase of products and/or services? where the general objective to be able to solve in the investigation was to determine what are the factors that influence Bogotanos in the acquisition of products and / or services through the use of voice assistants with artificial intelligence.Maestrí

¿Cuáles son los factores que influyen en los usuarios de asistentes de voz con inteligencia artificial (AIVA) para realizar consultas de información previo a la compra de productos y/o servicios?

Lograr entender a los consumidores, sus patrones y hábitos, ha sido una de las tareas más complicadas que han tenido las industrias a través de los años. Esto, ya que los individuos no son estáticos en sus gustos, intereses y necesidades. Por dicha razón, se planteó esta investigación donde se busca explicar la relevancia que tienen los asistentes de voz inteligente en el mercado de los bogotanos, preguntándose ¿Cuáles son los factores que influyen en los usuarios de asistentes de voz con inteligencia artificial (AIVA) para realizar consultas de información previo a la compra de productos y/o servicios? donde el objetivo general a poder resolver en la investigación era determinar cuáles son los factores que influyen en los Bogotanos frente a la adquisición de productos y/o servicios a través del uso de asistentes de voz con inteligencia artificial.Introducción ; Planteamiento del Problema ; Marco Teórico ; Objetivos ; Metodología de la Investigación ; Resultados ; Hallazgos ; Conclusiones ; Bibliografía ; Anexos ; Índice de Imágenes.Introducción ; Planteamiento del Problema ; Marco Teórico ; Objetivos ; Metodología de la Investigación ; Resultados ; Hallazgos ; Conclusiones ; Bibliografía ; Anexos ; Índice de Imágenes.Magíster en Dirección de Marketing, CESA.Getting to understand consumers, their patterns and habits, has been one of the most complicated tasks that industries have had over the years. This, since individuals are not static in their tastes, interests and needs. For this reason, this research was proposed where it seeks to explain the relevance of intelligent voice assistants in the Bogota market, wondering what are the factors that influence the users of voice assistants with artificial intelligence (AIVA) to Make inquiries for information prior to the purchase of products and/or services? where the general objective to be able to solve in the investigation was to determine what are the factors that influence Bogotanos in the acquisition of products and / or services through the use of voice assistants with artificial intelligence.Maestrí

A global experiment on motivating social distancing during the COVID-19 pandemic

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges

Web application to support animal shelters in animal adoption processes in the city of Bogotá

​​​​​​​En Colombia es evidente la sobrepoblación y abandono animal pues cerca de un millón de animales se encuentran en situación de calle a lo largo de todo el país. Este problema se agrava con el pasar del tiempo dado que la gran mayoría de estos animales no son esterilizados lo que permite que se reproduzcan libremente para terminar siendo víctimas de envenenamiento, causando accidentes viales y generando diferentes problemas de salud pública. Es por esto que el actuar de las fundaciones dedicadas al rescate de animales es fundamental para mitigar el número de animales callejeros. Sin embargo, la gran mayoría de estas cuentan con muy pocos recursos humanos y económicos. Esto genera que no puedan automatizar de manera adecuada sus procesos de adopción dado que solo cuentan con las redes sociales para publicar animales y capturan las solicitudes mediante formularios vía e-mail. Por lo tanto, el tiempo para que un posible adoptante encuentre su mascota y lleve a cabo todo el proceso de adopción sea demorado. Además, no cuentan con ningún tipo de historial de solicitudes aceptadas o rechazadas, causando que no se pueda llevar un control adecuado sobre la información de los animales post proceso de adopción.In Colombia there is an evident overpopulation of stray animals since there is approximately one million animals in this condition around all the country. This problem gets worse through time because the grat mayority of stray animals aren't sterilized, thus allowing them to reproduce freely to end up being victims of poisoning, causing serious traffic accidents and generating public health problems. For that reason, shelters dedicated to the rescue of animals are fundamental to mitigate the number of stray dogs. Nevertheless, the mayority of these shelters have very limited human and economic resources. This doesn't allow them to automate their adoption processes since they only use social networks to publish animals and capture their adoption requests via e-mail. Therefore, the time within a possible adoptant finding their pet and carrying out all the adoption process may be dragged on. Besides, shelters don't have any type of record for adoption requests that have been accepted or rejected, causing that they can't control properly the information related after an animal has been adopted.Ingeniero (a) de SistemasPregrad

XV International Congress of Control Electronics and Telecommunications: "The role of technology in times of pandemic and post-pandemic: innovation and development for strategic social and productive sectors"

La anterior selección, motivados por la aseveración de Manuel Castells -hace casi 20 años ya- que la innovación y la difusión de la tecnología parecía ser la herramienta apropiada para el desarrollo en la era de la información. Este 2020, sin embargo, ante la situación disruptiva que aquejó y aqueja a la sociedad red como una estructura social emergente de la Era de la Información basada en redes de producción, energizadas por el poder y la experiencia; falló y debe reencontrar su rumbo. Es así que los problemas acuciantes, ahora, fueron: la atención sanitaria y la superación de la epidemia de Sars Cov 2; tomó forma la, hasta entonces, visión irrealista de Castells que … no podemos avanzar con nuestros modelos de desarrollo actual, destruyendo nuestro entorno y excluyendo a la mayor parte de la humanidad de los beneficios de la revolución tecnológica más extraordinaria de la historia, sin sufrir una devastadora reacción por parte de la sociedad y la naturaleza. Fue así que el Cuarto Mundo, específicamente, donde la suficiencia de recurso humano, de capital, trabajo, información y mercado -vinculados todos a través de la tecnología- supuso que atendería eficazmente a través de la población que podía por su capacidad hacer uso racional y profesional del conocimiento, las necesidades de la mayoritaria población vulnerable y vulnerada. Por lo anterior, poner en el centro a las personas, en entornos de tarea y trabajo globales hiperconectados combinando espacios físicos, corrientes de información con canales de conexión expeditos, y formando profesionales del conocimiento que asuman y afronten los retos derivados de la transformación digital de empresas, universidades, y organizaciones, pero en condiciones de equidad y sujetos de prosperidad, será el desafío en los escenarios presentes y futuros inmediatos.The previous selection, motivated by the assertion of Manuel Castells -almost 20 years ago- that innovation and diffusion of technology seemed to be the appropriate tool for development in the information age. This 2020, however, in the face of the disruptive situation that afflicted and continues to afflict the network society as an emerging social structure of the Information Age based on production networks, energized by power and experience; He failed and must find his way again. Thus, the pressing problems now were: health care and overcoming the Sars Cov 2 epidemic; Castells' until then unrealistic vision took shape that... we cannot advance with our current development models, destroying our environment and excluding the majority of humanity from the benefits of the most extraordinary technological revolution in history, without suffering a devastating reaction from society and nature. It was thus that the Fourth World, specifically, where the sufficiency of human resources, capital, work, information and market - all linked through technology - meant that it would serve effectively through the population that could, due to its capacity, make rational use. and knowledge professional, the needs of the majority vulnerable and vulnerable population. Therefore, putting people at the center, in hyperconnected global task and work environments, combining physical spaces, information flows with expedited connection channels, and training knowledge professionals who assume and face the challenges derived from the digital transformation of companies, universities, and organizations, but in conditions of equality and subject to prosperity, will be the challenge in the present and immediate future scenarios.Bogot

Author Correction: A multi-country test of brief reappraisal interventions on emotions during the COVID-19 pandemic.

Correction to: Nature Human Behaviour https://doi.org/10.1038/s41562-021-01173-x, published online 2 August 2021. In the version of this article initially published, the following authors were omitted from the author list and the Author contributionssection for “investigation” and “writing and editing”: Nandor Hajdu (Institute of Psychology, ELTE Eötvös Loránd University, Budapest,Hungary), Jordane Boudesseul (Facultad de Psicología, Instituto de Investigación Científica, Universidad de Lima, Lima, Perú), RafałMuda (Faculty of Economics, Maria Curie-Sklodowska University, Lublin, Poland) and Sandersan Onie (Black Dog Institute, UNSWSydney, Sydney, Australia & Emotional Health for All Foundation, Jakarta, Indonesia). In addition, Saeideh FatahModares’ name wasoriginally misspelled as Saiedeh FatahModarres in the author list. Further, affiliations have been corrected for Maria Terskova (NationalResearch University Higher School of Economics, Moscow, Russia), Susana Ruiz Fernandez (FOM University of Applied Sciences,Essen; Leibniz-Institut fur Wissensmedien, Tubingen, and LEAD Research Network, Eberhard Karls University, Tubingen, Germany),Hendrik Godbersen (FOM University of Applied Sciences, Essen, Germany), Gulnaz Anjum (Department of Psychology, Simon FraserUniversity, Burnaby, Canada, and Department of Economics & Social Sciences, Institute of Business Administration, Karachi, Pakistan)

Author correction: A multi-country test of brief reappraisal interventions on emotions during the COVID-19 pandemic

Correction to: Nature Human Behaviour https://doi.org/10.1038/s41562-021-01173-x, published online 2 August 2021. In the version of this article initially published, the following authors were omitted from the author list and the Author contributionssection for “investigation” and “writing and editing”: Nandor Hajdu (Institute of Psychology, ELTE Eötvös Loránd University, Budapest,Hungary), Jordane Boudesseul (Facultad de Psicología, Instituto de Investigación Científica, Universidad de Lima, Lima, Perú), RafałMuda (Faculty of Economics, Maria Curie-Sklodowska University, Lublin, Poland) and Sandersan Onie (Black Dog Institute, UNSWSydney, Sydney, Australia & Emotional Health for All Foundation, Jakarta, Indonesia). In addition, Saeideh FatahModares’ name wasoriginally misspelled as Saiedeh FatahModarres in the author list. Further, affiliations have been corrected for Maria Terskova (NationalResearch University Higher School of Economics, Moscow, Russia), Susana Ruiz Fernandez (FOM University of Applied Sciences,Essen; Leibniz-Institut fur Wissensmedien, Tubingen, and LEAD Research Network, Eberhard Karls University, Tubingen, Germany),Hendrik Godbersen (FOM University of Applied Sciences, Essen, Germany), Gulnaz Anjum (Department of Psychology, Simon FraserUniversity, Burnaby, Canada, and Department of Economics & Social Sciences, Institute of Business Administration, Karachi, Pakistan)

A global test of brief reappraisal interventions on emotions during the COVID-19 pandemic

The COVID-19 pandemic has increased negative emotions and decreased positive emotions globally. Left unchecked, these emotional changes might have a wide array of adverse impacts. To reduce negative emotions and increase positive emotions, we tested the effectiveness of reappraisal, an emotion regulation strategy which modifies how one thinks about a situation. Participants from 87 countries/regions (N = 21,644) were randomly assigned to one of two brief reappraisal interventions (reconstrual or repurposing) or one of two control conditions (active or passive). Results revealed that both reappraisal interventions (vs. both control conditions) had consistent effects in reducing negative emotions and increasing positive emotions across different measures. Reconstrual and repurposing had similar effects. Importantly, planned exploratory analyses indicated that reappraisal interventions did not reduce intentions to practice preventive health behaviours. The findings demonstrate the viability of creating scalable, low-cost interventions for use around the world to build resilience during the pandemic and beyond

In COVID-19 Health Messaging, Loss Framing Increases Anxiety with Little-to-No Concomitant Benefits: Experimental Evidence from 84 Countries.

The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., "If you do not practice these steps, you can endanger yourself and others") or potential gains (e.g., "If you practice these steps, you can protect yourself and others")? Collecting data in 48 languages from 15,929 participants in 84 countries, we experimentally tested the effects of message framing on COVID-19-related judgments, intentions, and feelings. Loss- (vs. gain-) framed messages increased self-reported anxiety among participants cross-nationally with little-to-no impact on policy attitudes, behavioral intentions, or information seeking relevant to pandemic risks. These results were consistent across 84 countries, three variations of the message framing wording, and 560 data processing and analytic choices. Thus, results provide an empirical answer to a global communication question and highlight the emotional toll of loss-framed messages. Critically, this work demonstrates the importance of considering unintended affective consequences when evaluating nudge-style interventions

In COVID-19 health messaging, loss framing increases anxiety with little-to-no concomitant benefits: Experimental evidence from 84 countries

The COVID-19 pandemic (and its aftermath) highlights a critical need to communicate health information effectively to the global public. Given that subtle differences in information framing can have meaningful effects on behavior, behavioral science research highlights a pressing question: Is it more effective to frame COVID-19 health messages in terms of potential losses (e.g., "If you do not practice these steps, you can endanger yourself and others") or potential gains (e.g., "If you practice these steps, you can protect yourself and others")? Collecting data in 48 languages from 15,929 participants in 84 countries, we experimentally tested the effects of message framing on COVID-19-related judgments, intentions, and feelings. Loss- (vs. gain-) framed messages increased self-reported anxiety among participants cross-nationally with little-to-no impact on policy attitudes, behavioral intentions, or information seeking relevant to pandemic risks. These results were consistent across 84 countries, three variations of the message framing wording, and 560 data processing and analytic choices. Thus, results provide an empirical answer to a global communication question and highlight the emotional toll of loss-framed messages. Critically, this work demonstrates the importance of considering unintended affective consequences when evaluating nudge-style interventions