Psychological methods of manipulation in advertising

This paper analyses the perception and processing of the advertising information by a person carried out under the influence of manipulative advertising techniques. Advertising specialists take them into account and use them in their work by optimizing the impact on the potential buyer.В данной статье анализируется восприятие и обработка рекламной информации лицом, оказавшимся под влиянием манипулятивных методов рекламы. Специалисты по рекламе принимают их во внимание и использовать в своей работе, повышая эффективность воздействия на потенциального покупателя

On Orbital Period Changes in Nova Outbursts

We propose a new mechanism that produces an orbital period change during a nova outburst. When the ejected material carries away the specific angular momentum of the white dwarf, the orbital period increases. A magnetic field on the surface of the secondary star forces a fraction of the ejected material to corotate with the star, and hence the binary system. The ejected material thus takes angular momentum from the binary orbit and the orbital period decreases. We show that for sufficiently strong magnetic fields on the surface of the secondary star, the total change to the orbital period could even be negative during a nova outburst, contrary to previous expectations. Accurate determinations of pre- and post-outburst orbital periods of recurrent nova systems could test the new mechanism, in addition to providing meaningful constraints on otherwise difficult to measure physical quantities. We apply our mechanism to outbursts of the recurrent nova U Sco.Comment: Accepted for publication in MNRA

Photometric study of new southern SU UMa-type dwarf novae and candidates: V877 Ara, KK Tel and PU CMa

We photometrically observed three dwarf novae V877 Ara, KK Tel and PU CMa. We discovered undisputed presence of superhumps in V877 Ara and KK Tel, with mean periods of 0.08411(2) d and 0.08808(3) d, respectively. Both V877 Ara and KK Tel are confirmed to belong to long-period SU UMa-type dwarf novae. In V877 Ara, we found a large decrease of the superhump period (dot(P)/P = -14.5 +/- 2.1 x 10^(-5)). There is evidence that the period of KK Tel decreased at a similar or a more exceptional rate. Coupled with the past studies of superhump period changes, these findings suggest that a previously neglected diversity of phenomena is present in long-period SU UMa-type dwarf novae. The present discovery of a diversity in long-period SU UMa-type systems would become an additional step toward a full understanding the dwarf nova phenomenon. PU CMa is shown to be an excellent candidate for an SU UMa-type dwarf nova. We examined the outburst properties of these dwarf novae, and derived characteristic outburst recurrence times. Combined with the recently published measurement of the orbital period of PU CMa, we propose that PU CMa is the first object filling the gap between the extreme WZ Sge-type and ER UMa-type stars.Comment: 12 pages, 14 figures, accepted for publication in MNRA

Translation, Adaptation and Validation of the Coronary Revascularization Outcome Questionnaire (CROQ) into Greek

Date of Acceptance: 31/05/2015Evaluating the impact of coronary revascularization on patients’ health related quality of life with a patient-based and disease-specific tool is important for drawing conclusions about treatment and outcomes. This study reports on the translation, adaptation and psychometric evaluation of a Greek version of the Coronary Revascularization Outcome Questionnaire (CROQ-Gr)Peer reviewe

A New SU UMa-Type Dwarf Nova, QW Serpentis (= TmzV46)

We report on the results of the QW Ser campaign which has been continued from 2000 to 2003 by the VSNET collaboration team. Four long outbursts and many short ones were caught during this period. Our intensive photometric observations revealed superhumps with a period of 0.07700(4) d during all four superoutbursts, proving the SU UMa nature of this star. The recurrence cycles of the normal outbursts and the superoutbursts were measured to be $\sim$50 days and 240(30) days, respectively. The change rate of the superhump period was -5.8x10^{-5}. The distance and the X-ray luminosity in the range of 0.5-2.4 keV are estimated to be 380(60) pc and log L_x = 31.0 \pm 0.1 erg s^{-1}. These properties have typical values for an SU UMa-type dwarf nova with this superhump period.Comment: 9 pages, 12 figures, to appear in the VSNET special issue of PAS

Fluorinated halon replacement agents in explosion inerting

The US Federal Aviation Administration (FAA) observed during explosion tests that at a low concentration of agent, some candidate halon replacement agents increased the explosion severity instead of mitigating the event. At UTC Aerospace Systems a test program was developed to assess the behaviour of alternative agents at values below inerting concentration. Two agents were selected, C2HF5 (Penta- fluoroethane, HFC-125) and C6F12O (FK-5-1-12, Novec™1230). Baseline tests were performed with unsuppressed C3H8 (propane)/air mixtures and C3H8/air mixtures with CF3Br (Halon 1301) and N2 (nitrogen). Using CF3Br or N2 at below inerting concentrations mitigated the explosion. C2HF5 was tested against C3H8 at stoichiometric (4 vol%) and lower explosion limit (LEL) (2 vol%). Against 4 vol% C3H8 the combustion was mitigated, proportional to agent concentration; however, low concentrations of C2HF5 with 2 vol% C3H8 enhanced the explosion. Tests with N2 against a volatile mixture of C3H8 with C2HF5 showed that N2 mitigated the events. Final tests were performed with low concentrations of C6F12O against C3H8/air mixtures. This showed similar behaviour to that observed with the C2HF5 tests. Normally during qualification tests for new agents the stoichiometric concentration of a fuel is deemed to be the worst case scenario and the baseline against which agents are tested. The above described test results show that this assumption may need to be reconsidered. This work shows that contrary to common assumption the agents investigated are unlikely to have acted chemically at the flame front, but most likely, mainly cooled the flame and changed the stoichiometry, i.e. the ratio of components of the flammable mixture

Swift observations of the X-ray and UV evolution of V2491 Cyg (Nova Cyg 2008 No. 2)

We present extensive, high-density Swift observations of V2491 Cyg (Nova Cyg 2008 No. 2). Observing the X-ray emission from only one day after the nova discovery, the source is followed through the initial brightening, the Super-Soft Source phase and back to the pre-outburst flux level. The evolution of the spectrum throughout the outburst is demonstrated. The UV and X-ray light-curves follow very different paths, although changes occur in them around the same times, indicating a link between the bands. Flickering in the late-time X-ray data indicates the resumption of accretion. We show that if the white dwarf is magnetic, it would be among the most magnetic known; the lack of a periodic signal in our later data argues against a magnetic white dwarf, however. We also discuss the possibility that V2491 Cyg is a recurrent nova, providing recurrence timescale estimates.Comment: 12 pages, 8 figure (2 in colour), accepted for publication in MNRA

Efficient Non-viral Gene Delivery into Human Hematopoietic Stem Cells by Minicircle Sleeping Beauty Transposon Vectors

The Sleeping Beauty (SB) transposon system is a non-viral gene delivery platform that combines simplicity, inexpensive manufacture, and favorable safety features in the context of human applications. However, efficient correction of hematopoietic stem and progenitor cells (HSPCs) with non-viral vector systems, including SB, demands further refinement of gene delivery techniques. We set out to improve SB gene transfer into hard-to-transfect human CD34 + cells by vectorizing the SB system components in the form of minicircles that are devoid of plasmid backbone sequences and are, therefore, significantly reduced in size. As compared to conventional plasmids, delivery of the SB transposon system as minicircle DNA is 3c20 times more efficient, and it is associated with up to a 50% reduction in cellular toxicity in human CD34 + cells. Moreover, providing the SB transposase in the form of synthetic mRNA enabled us to further increase the efficacy and biosafety of stable gene delivery into hematopoietic progenitors ex vivo. Genome-wide insertion site profiling revealed a close-to-random distribution of SB transposon integrants, which is characteristically different from gammaretroviral and lentiviral integrations in HSPCs. Transplantation of gene-marked CD34 + cells in immunodeficient mice resulted in long-term engraftment and hematopoietic reconstitution, which was most efficient when the SB transposase was supplied as mRNA and nucleofected cells were maintained for 4\u20138 days in culture before transplantation. Collectively, implementation of minicircle and mRNA technologies allowed us to further refine the SB transposon system in the context of HSPC gene delivery to ultimately meet clinical demands of an efficient and safe non-viral gene therapy protocol. Ivics and collegues refined the Sleeping Beauty transposon system for gene transfer in human hematopoietic stem and progenitor cells by vectorizing the transposon components as minicircle DNA and synthetic mRNA. The advanced vector system enables efficient and safe non-viral engineering of hematopoietic cells that can be transplanted into immunodeficient mice