Marketing experiencial e a sua influência no consumidor: o caso Nespresso

Nos dias de hoje, as experiências são consideradas um fator de diferenciação fundamental para as empresas dado que os produtos e serviços passaram a ser semelhantes no que diz respeito aos seus atributos funcionais. Além disso, cada vez mais as escolhas dos indivíduos são influenciadas não só por fatores racionais, mas principalmente por fatores emocionais. Assim, o presente estudo, inserido na área do marketing experiencial, tenciona compreender se as dimensões da experiência influenciam a satisfação e a lealdade dos consumidores. Por fim, analisar se a satisfação tem influência na lealdade do consumidor. Para o efeito, o estudo focou-se na marca Nespresso, e foi aplicado um inquérito "online" de forma a averiguar as hipóteses previamente estabelecidas. Tendo em consideração os objetivos do estudo, era necessário que os inquiridos conhecessem e adquirissem produtos da marca Nespresso. Assim, foram consideradas válidas 153 das 212 respostas obtidas. A análise das hipóteses foi realizada através do Coeficiente de Correlação de Pearson, que indicou uma associação positiva entre as variáveis, e com recurso à regressão linear que permitiu avaliar a influência das variáveis umas nas outras. Os resultados das regressões lineares indicaram que das 9 hipóteses, apenas 5 foram comprovadas através do presente estudo. As conclusões do estudo indicam que, das várias dimensões da experiência da marca, apenas a dimensão sensorial e a dimensão afetiva têm uma influência positiva na satisfação do consumidor e somente a dimensão afetiva e comportamental têm influência na lealdade à marca. Por fim, comprovou-se que a satisfação afeta positivamente a lealdade.Nowadays, the experiences are considered a fundamental differentiation factor for companies since most products and services became similar in their functional attributes. More and more individuals' choices are influenced not only by rational factors, but also by emotional factors. Thus, this study, inserted in the area of experiential marketing, intends to understand if the dimensions of experience affect the satisfaction and consumers loyalty. Finally, to analyze if satisfaction has influence on consumer loyalty. To this end, the study focused on the Nespresso brand, and an online survey was applied in order to ascertain the previously established hypotheses. Given the study's objectives, it was necessary for respondents to know and have already acquired products of the Nespresso brand. Thus, 153 out of 212 total responses were considered valid. The analysis of the hypotheses was carried out through Pearson's Correlation Coefficient, which indicated a positive association between the variables, and using linear regression which allowed to evaluate the influence of the variables on each other. The results of the linear regressions indicated that of the 9 hypotheses previously established, only 5 were proved through this study. The conclusions of the study indicate that, of the several dimensions of the brand experience, only the sensorial dimension and the affective dimension have a positive influence on the consumer's satisfaction and only the affective and behavioral dimension have an influence on brand loyalty. Finally, it was proved that satisfaction positively affects loyalty

Efeito de 12 semanas de exercício físico domiciliar na aptidão física de idosas com câncer de mama em hormonioterapia: ensaio clínico randomizado

Objective:  To evaluate the effects of a home-based physical exercise program on fitness of elderly women with breast cancer. Methods: A randomized clinical trial with 75 elderly patients receiving treatment of breast cancer was developed in a General Hospital of Recife, Brazil, from April to November 2015. 38 were randomized for a home–based physical exercise program during 12 weeks and 37 were Control Group, which received monthly lectures on the importance of maintaining an active lifestyle. An instructional material of physical exercise with a brochure and DVD was previously developed and distributed to the Intervention Group. The Senior Fitness Test was used to evaluated physical fitness. Results: A significant  improvement in muscle strength, flexibility, balance and  aerobic resistance  was  observed in the Group Intervention according to the  Senior Fitness Test items; 30-s arm curl (13.74 – 17.10 repetitions, p<0.01); 30-s chair stand (12.03 – 14.55 repetitions, p<0.01); 8-foot up-and-go (6.85 – 6.00 seconds, p<0.01); 2-min step test (79.08 – 123.37 past doubles, p<0.01); Back scratch (-8.74 to -0.42 centimeters, p<0.01); Chair sit-and-reach (-6.76 to 4.76 centimeters, p<0.01). However, BMI and manual grip strength did not show any change in both groups. Conclusion: A home-based physical exercise program showed efficacy to improve physical fitness in elderly patients receiving treatment of breast cancer. Objetivo: Avaliar os efeitos de um programa de exercícios físicos domiciliares na aptidão física de idosas com câncer de mama em tratamento. Métodos: Ensaio clínico randomizado com 75 idosas com câncer de mama, realizado em um Hospital Geral do Recife, Brasil, de abril a novembro de 2015. 38 foram alocadas para um programa de exercícios físicos domiciliares, durante 12 semanas, e 37 para o Grupo Controle, o qual recebeu palestras mensais sobre a importância da manutenção de um estilo de vida ativo. Um manual de exercícios físicos e DVD foi previamente desenvolvido e distribuído para o Grupo Intervenção. Foi utilizada a bateria Senior Fitness Test para avaliar a aptidão física. Resultados: Foi observada melhora significativa da força muscular, flexibilidade, equilíbrio e resistência aeróbica no Grupo Intervenção, de acordo com os itens da SFT; Flexão de Antebraço (13,74 - 17,10 repetições, p <0,01); Levantar e Sentar (12,03 - 14,55 repetições, p <0,01); Ir e Vir (6,85 - 6,00 segundos, p <0,01), marcha estacionária de 2 minutos (79,08 - 123,37 duplas passadas, p <0,01); Alcançar as Costas (-8,74 a -0,42 centímetros, p <0,01); e Sentar e Alcançar (-6,76 a 4,76 centímetros, p <0,01). Não foram observadas melhoras com relação ao IMC e força de preensão manual. Conclusão: O programa de exercícios físicos domiciliares mostrou eficácia para melhorar a aptidão física em idosas com câncer de mama em tratamento

Childhood Obesity Surveillance Initiative: COSI Portugal 2022

Autores: Ana Rito – Centro Colaborativo da Organização Mundial da Saúde para a Nutrição e Obesidade Infantil, Departamento de Alimentação e Nutrição do Instituto Nacional de Saúde Doutor Ricardo Jorge; Sofia Mendes, Inês Figueira – Centro de Estudos e Investigação em Dinâmicas Sociais e Saúde; Maria do Carmo Faria – Direção Regional de Saúde da Madeira; Rita Carvalho, Teresa Santos – Direção Regional de Saúde dos Açores; Susana Cardoso – Administração Regional de Saúde do Norte; Elsa Feliciano – Administração Regional de Saúde do Centro; Rosa Silvério – Administração Regional de Saúde do Alentejo; Teresa Sofia Sancho – Administração Regional de Saúde do Algarve; Ana Dinis, Carla Lacerda Rascôa – Administração Regional de Saúde de Lisboa e Vale do Tejo. Outros Contributos: Catarina Batista, Rachel Cruz – Centro de Estudos e Investigação em Dinâmicas Sociais e Saúde; Carla Marques – Administração Regional de Saúde de Lisboa e Vale do Tejo.Infográfico - Obesidade Infantil 2022: http://repositorio.insa.pt/handle/10400.18/8631O Childhood Obesity Surveillance Initiative (COSI)/Organização Mundial da Saúde (OMS) é o sistema europeu de vigilância nutricional infantil coordenado pelo Gabinete Regional Europeu da OMS. Tem como principal objetivo criar uma rede sistemática de recolha, análise, interpretação e divulgação de informação descritiva sobre as caraterísticas do estado nutricional infantil de crianças dos 6 aos 8 anos, que se traduz num sistema de vigilância que produz dados comparáveis entre países da Europa e que permite a monitorização da obesidade infantil a cada 2-3 anos. O presente relatório divulga e analisa os dados de prevalência de excesso e obesidade infantil da 6.ª ronda do COSI Portugal, realizada no ano letivo 2021/2022 numa amostra representativa nacional de escolas públicas do 1.º ciclo do Ensino Básico (EB) português.info:eu-repo/semantics/publishedVersio

HERA - Environmental Risk Assessment of a contaminated estuarine environment: a case study

Sado River estuary is located in the west coast of Portugal. Previous environmental studies identified industrial contamination, non-point anthropogenic sources and contamination coming from the river, all promoting accumulation of polluted sediments with known impacts on the ecological system. Surrounding human populations have intense economic fishery activities. Together with agriculture, estuary fishing products are available to local residents. Food usage previously characterized through ethnographic studies suggests exposure to estuarine products, farming products, and water in daily activities, as potential routes of contamination. It is well established that long term exposure to heavy metals are associated with renal and neurological diseases, most heavy metals are classified as carcinogenic and teratogenic.Instituição Financiadora: FCT; Instituições participantes: IMAR -Instituto do Mar (coord.)e PRÓ-INSA, Associação para a Promoção da Investigação em Saúde, Instituto Nacional de Saúde Doutor Ricardo Jorg

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear un derstanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5–7 vast areas of the tropics remain understudied.8–11 In the American tropics, Amazonia stands out as the world’s most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepre sented in biodiversity databases.13–15 To worsen this situation, human-induced modifications16,17 may elim inate pieces of the Amazon’s biodiversity puzzle before we can use them to understand how ecological com munities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple or ganism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region’s vulnerability to environmental change. 15%–18% of the most ne glected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lostinfo:eu-repo/semantics/publishedVersio

The complete genome sequence of Chromobacterium violaceum reveals remarkable and exploitable bacterial adaptability

Chromobacterium violaceum is one of millions of species of free-living microorganisms that populate the soil and water in the extant areas of tropical biodiversity around the world. Its complete genome sequence reveals (i) extensive alternative pathways for energy generation, (ii) ≈500 ORFs for transport-related proteins, (iii) complex and extensive systems for stress adaptation and motility, and (iv) wide-spread utilization of quorum sensing for control of inducible systems, all of which underpin the versatility and adaptability of the organism. The genome also contains extensive but incomplete arrays of ORFs coding for proteins associated with mammalian pathogenicity, possibly involved in the occasional but often fatal cases of human C. violaceum infection. There is, in addition, a series of previously unknown but important enzymes and secondary metabolites including paraquat-inducible proteins, drug and heavy-metal-resistance proteins, multiple chitinases, and proteins for the detoxification of xenobiotics that may have biotechnological applications

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%–18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost

Educomunicação e suas áreas de intervenção: Novos paradigmas para o diálogo intercultural

oai:omp.abpeducom.org.br:publicationFormat/1O material aqui divulgado representa, em essência, a contribuição do VII Encontro Brasileiro de Educomunicação ao V Global MIL Week, da UNESCO, ocorrido na ECA/USP, entre 3 e 5 de novembro de 2016. Estamos diante de um conjunto de 104 papers executivos, com uma média de entre 7 e 10 páginas, cada um. Com este rico e abundante material, chegamos ao sétimo e-book publicado pela ABPEducom, em seus seis primeiros anos de existência. A especificidade desta obra é a de trazer as “Áreas de Intervenção” do campo da Educomunicação, colocando-as a serviço de uma meta essencial ao agir educomunicativo: o diálogo intercultural, trabalhado na linha do tema geral do evento internacional: Media and Information Literacy: New Paradigms for Intercultural Dialogue