Real estate newspaper advertising content analysis

从1998年实行房改政策以来，房地产成为了异军突起的消费热点，房地产广告也因此被注入了无限的活力。其中，北京作为中国楼市三巨头之一，凭借其特殊的政治、经济和文化地位，房地产市场一直保持着强劲的发展势头，房地产广告也处于比较先进的水平，研究北京的房地产广告对了解中国房地产广告的发展、变化、未来趋势都有着较大的意义和参考价值。从以往的研究可以看到，关于房地产广告的研究主要集中在对房地产广告个案的创意探讨、营销和品牌的分析，大多是从一种较主观的角度来看问题；而从内容分析的角度对具体的广告内容做深入探讨的研究颇为冷寂，且分析的内容不够全面和细致，变量的设置过于简单。本研究试图从纵向角度，做一个专门针对...Since real estate innovation in 1998, real estate became a very hot consumption, therefore the real estate advertising also became very actively. Because of the national leading position in the media and the advertisement environment, the real estate advertising of Beijing was in a more advanced level. Studying the real estate advertising of Beijing has the great significance to understand the dev...学位：文学硕士院系专业：人文学院新闻传播系_新闻学学号：20033204

从《孔雀》获奖谈艺术电影营销

获奖前,导演顾长卫毫不掩饰对市场的担心:“我对《孔雀》的质量是有自信的,《孔雀》是个好看的电影, 按说应该有很好的票房,但是它又不符合传统意义上的商业影片模式——没有明星、没有动作、没有喜剧这些常规的商业元素。

二十多年来中国电视广告研究概述

自1979年我国恢复广告业以来,电视广告就受到理论界和实务界的广泛关注。而从1991年开始,电视成为中国国内的第一大广告媒体。本文运用文献分析的方法,以《中国杂志》广告为分析对象,对二十多年来电视广告探讨的问题做了梳理和具体的分析

An Analysis of Newspaper Real Estate Advertising Contents

研究通过对1998年-2004年《北京晚报》的房地产广告进行的抽样内容分析发现:①房地产广告2001以年增长迅速,2001进入了高原期。做广告的房地产类别主要是居民住宅;②从全年来看,每月的广告投放有逐月增长的趋势,但9月和4月是两次高峰;③99.9%的广告都使用了图片,主要是象征性的图片和产品图片;④房地产广告以半版和全版广告为主(73.7%),且有不断增多的趋势;⑤房地产广告基本上是彩色广告(95.5%);⑥40.2%的房地产广告含有模特,其中普通人居多,名人极少;⑦每则房地产广告的诉求点比较多,热销和生活质量是两个重要的诉求点,多数广告(72.5%)还提到价格,广告中的促销和活动介绍越来越多;⑧文案字数比较多,抒情写法占有一部分(10%),长短(10个字为界)标题各半。【英文摘要】A content analysis of real estate advertisements in Beijing Evening Paper from 1998 to 2004 was conducted. The results showed: 1. Real estate advertisements were keeping growing rapidly before 2001 which was the beginning of the plateau. The advertised real estate was mainly for residents. 2. As for a whole year, the average advertising output per month was and would be keeping increasing yet with two pinnacles in September and April. 3. 99.9 per cent of the advertisements mentioned above used pictures which were mainly symbolic pictures and the photos of the products. 4. 73.7 per cent of the real estate advertisements adopted half space and whole space of a page. And more and more real estate advertisements were going to join in the model. 5. 95.9 per cent of the real estate adverisements were mainly color prints. 6. 40.2 per cent of the real estate advertisements used real people as models among which normal people were usually adopted instead of celebrities. 7. Almost every real estate advertisement appealed to several points among which well-sell and the quality of life were often mentioned. Besides 72.5 per cent of the real estate advertisements referred to prices, which the tool of sales promotion was also used more and more often. 8. The real estate advertisements preferred long copy and the emotional appeals which accounted for 10 per cent, and long title ( above 10 characters ) and short title ( below 10 charavters) accounted for 50 per cent respectively

An Effective Deploying Strategy of Relay Nodes in Line-of-sight MIMO System

视距环境下的MIMO系统无法获得空间自由度增益.为了在视距环境下充分发挥MIMO系统的性能,提出了一种次优的中继节点布置策略,能够在增加少量中继节点后获得较佳的系统性能.在该策略中,根据MIMO系统能提供的最大空间自由度确定中继节点的数量,并且根据收发天线阵列的波束主瓣方向确定各个中继节点的位置.仿真结果表明,在较高信噪比时,系统容量优于加入中继节点前,随着信噪声比增加,优势愈明显.并且中继节点位置出现偏差时,系统性能仅存在很小的波动.No spatial degree-of freedom gain is obtained for MIMO system in Line-of-Sight(LOS) environments.A suboptimal deploying strategy of relay nodes is developed to improve performance in LOS MIMO system,which require only a few relay nodes.In this strategy,the number of relay nodes is determined by the maximum number of spatial degree of freedom provided by MIMO system.And the location of relay nodes is determined by direction of main lobes of transmit and receive antennas.Simulation results indicate that,compared to LOS MIMO system,the system based the scheme obtains capacity gain in large SNR which become larger as SNR become larger.Moreover,system capacity only fluctuates a little when the positional deviation of relay nodes happens.国家重点基础研究发展规划项目(2007CB310608

Aripiprazole versus other atypical antipsychotics for schizophrenia

BACKGROUND: In most western industrialised countries, second generation (atypical) antipsychotics are recommended as first line drug treatments for people with schizophrenia. In this review we specifically examine how the efficacy and tolerability of one such agent - aripiprazole - differs from that of other comparable second generation antipsychotics. OBJECTIVES: To evaluate the effects of aripiprazole compared with other atypical antipsychotics for people with schizophrenia and schizophrenia-like psychoses. SEARCH METHODS: We searched the Cochrane Schizophrenia Group Trials Register (November 2011), inspected references of all identified studies for further trials, and contacted relevant pharmaceutical companies, drug approval agencies and authors of trials for additional information. SELECTION CRITERIA: We included all randomised clinical trials (RCTs) comparing aripiprazole (oral) with oral and parenteral forms of amisulpride, clozapine, olanzapine, quetiapine, risperidone, sertindole, ziprasidone or zotepine for people with schizophrenia or schizophrenia-like psychoses. DATA COLLECTION AND ANALYSIS: We extracted data independently. For dichotomous data we calculated risk ratios (RR) and their 95% confidence intervals (CI) on an intention-to-treat basis based on a random-effects model. Where possible, we calculated illustrative comparative risks for primary outcomes. For continuous data, we calculated mean differences (MD), again based on a random-effects model. We assessed risk of bias for each included study. MAIN RESULTS: We included 12 trials involving 6389 patients. Aripiprazole was compared to olanzapine, risperidone and ziprasidone. All trials were sponsored by an interested drug manufacturer. The overall number of participants leaving studies early was 30% to 40%, limiting validity (no differences between groups).When compared with olanzapine no differences were apparent for global state (no clinically important change: n = 703, 1 RCT, RR short-term 1.00 95% CI 0.81 to 1.22; n = 317, 1 RCT, RR medium-term 1.08 95% CI 0.95 to 1.22) but mental state tended to favour olanzapine (n = 1360, 3 RCTs, MD total Positive and Negative Syndrome Scale (PANSS) 4.68 95% CI 2.21 to 7.16). There was no significant difference in extrapyramidal symptoms (n = 529, 2 RCTs, RR 0.99 95% CI 0.62 to 1.59) but fewer in the aripiprazole group had increased cholesterol levels (n = 223, 1 RCT, RR 0.32 95% CI 0.19 to 0.54) or weight gain of 7% or more of total body weight (n = 1095, 3 RCTs, RR 0.39 95% CI 0.28 to 0.54).When compared with risperidone, aripiprazole showed no advantage in terms of global state (n = 384, 2 RCTs, RR no important improvement 1.14 95% CI 0.81 to 1.60) or mental state (n = 372, 2 RCTs, MD total PANSS 1.50 95% CI -2.96 to 5.96).One study compared aripiprazole with ziprasidone (n = 247) and both the groups reported similar change in the global state (n = 247, 1 RCT, MD average change in Clinical Global Impression-Severity (CGI-S) score -0.03 95% CI -0.28 to 0.22) and mental state (n = 247, 1 RCT, MD change PANSS -3.00 95% CI -7.29 to 1.29).When compared with any one of several new generation antipsychotic drugs the aripiprazole group showed improvement in global state in energy (n = 523, 1 RCT, RR 0.69 95% CI 0.56 to 0.84), mood (n = 523, 1 RCT, RR 0.77 95% CI 0.65 to 0.92), negative symptoms (n = 523, 1 RCT, RR 0.82 95% CI 0.68 to 0.99), somnolence (n = 523, 1 RCT, RR 0.80 95% CI 0.69 to 0.93) and weight gain (n = 523, 1 RCT, RR 0.84 95% CI 0.76 to 0.94). Significantly more people given aripiprazole reported symptoms of nausea (n = 2881, 3 RCTs, RR 3.13 95% CI 2.12 to 4.61) but weight gain (7% or more of total body weight) was less common in people allocated aripiprazole (n = 330, 1 RCT, RR 0.35 95% CI 0.19 to 0.64). Aripiprazole may have value in aggression but data are limited. This will be the focus of another review. AUTHORS' CONCLUSIONS: Information on all comparisons are of limited quality, are incomplete and problematic to apply clinically. Aripiprazole is an antipsychotic drug with a variant but not absent adverse effect profile. Long-term data are sparse and there is considerable scope for another update of this review as new data emerges from the many Chinese studies as well as from ongoing larger, independent pragmatic trials

JUNO Sensitivity on Proton Decay p→νˉK+p\to \bar\nu K^+ Searches

The Jiangmen Underground Neutrino Observatory (JUNO) is a large liquid scintillator detector designed to explore many topics in fundamental physics. In this paper, the potential on searching for proton decay in $p\to \bar\nu K^+$ mode with JUNO is investigated.The kaon and its decay particles feature a clear three-fold coincidence signature that results in a high efficiency for identification. Moreover, the excellent energy resolution of JUNO permits to suppress the sizable background caused by other delayed signals. Based on these advantages, the detection efficiency for the proton decay via $p\to \bar\nu K^+$ is 36.9% with a background level of 0.2 events after 10 years of data taking. The estimated sensitivity based on 200 kton-years exposure is $9.6 \times 10^{33}$ years, competitive with the current best limits on the proton lifetime in this channel