Xiamen University Institutional Repository

    The Stus Quo and Innovation of Financial Information Program

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    本文以中央电视台经济频道《全球资讯榜》栏目为研究对象,在系统分析栏目运作流程的基础上,初步总结《全球资讯榜》的栏目运作特征,剖析了一个成功财经栏目背后蕴藏的传播规律,并提出了自己对财经资讯节目发展创新的思考。本文首先结合社会文化背景、媒介环境的变化和电视经济新闻的发展趋势,对财经栏目进行全面梳理。其次对《全球资讯榜》栏目的创作理念、受众定位、栏目形态、报道内容、生产流程和包装推广经营方面进行了解读,认为此栏目已经在财经资讯类栏目中已经取得了多项突破,并且栏目在运作中已依托特别节目形态完成了从资源性向品牌性的转移,为我国电视经济新闻的发展创新提供了一个很好的范本。本文认为财经资讯节目的创新手法要...Taking the Newslist, a column of the economical channel of CCTV, as the research content, this thesis summarizes the characteristics of the Newslist’s operation and analyzes the communication pattern that makes the program successful. Then it proposes some ways to innovate and develop the financial information program. Basing on the society and culture background, the change of media environmen...学位:文学硕士院系专业:人文学院新闻传播系_新闻学学号:20033202

    A Research on Marketing Communication of Personal Brand ——Taking Yao Ming as An Example

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    品牌日益成为激烈的市场竞争中不可或缺的要素,对于企业来说是这样,对于个人来说也同样如此。当人的才能作为一种可交易的商品,人就不可避免地走进了自己设计的品牌时代。最初人们无意识地塑造着个人品牌,而到了21世纪的今天,营销个人品牌已经变得司空见惯。其中,姚明的个人品牌就是一个值得深入研究的典型案例。本文以营销学和传播学的理论为基础,使用文献分析法和典型个案研究法,尝试总结出个人品牌的营销传播之道,从而为实现个人品牌价值的最大化提供借鉴和参考。 本文共分六章。第一章是绪论,主要介绍了本次研究的背景、意义和目的,并进行了相关的文献综述和理论回顾。 第二章从总结品牌和个人品牌的定义和内涵入手,阐述了...Nowadays, when facing a fierce competition in the market, brand has increasingly become a necessary ingredient not just to the enterprises, but also to the individuals. When human resources become one of the tradable commodities, it is inevitable that people would also be in the brand times designed of their own. Initially people unconsciously created their personal brands. But today, personal bra...学位:文学硕士院系专业:人文学院新闻传播系_传播学学号:2005130020

    On Adverbs in Ernüyingxiongzhuan

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    全文共分四个部分:引论:确定本文对副词的判定标准。我们在考察副词时,运用朱德熙先生《语法讲义》:“我们把副词定义为只能充任状语的‘虚词’。”同时我们还认为这个“只能充当状语的‘虚词’”从不充当被修饰成分。(“副词”是否是虚词,正如吕叔湘先生:“光在‘虚’‘实’二字上琢磨,不会有明确的结论。”)因为副词本身的虚实两面性是客观存在的,因而我们在研究中不涉及虚实的问题。)第一部分:介绍《儿》中的副词统计结果及其分布特征。第二部分:《儿》中的副词。主要对《儿》中的副词进行分类介绍和描述,是全文的主体。《儿》中的副词共有626个,文章根据划分的类别逐一进行分析,具体步骤如下:首先,对每一类副词进行定义,...In the study of modern Chinese grammar, adverb is a large part with much dispute, and adverb study, especially modern Chinese adverb study is a weak point. There is no clear course of how adverb has developed from modern times to the contemporary era, so it is necessary to make a series of intensified study to reveal its features, Ernüyingxiongzhuan is a literature work with typical language of mo...学位:文学硕士院系专业:人文学院中文系_汉语言文字学学号:20020102

    The Study on Huai-nan Tzu’ Thoughts of Natural Philosophy

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    自然哲学是人对自然界的本质、发展规律、人与自然的关系以及自然科学的发展规律等方面的认识所形成的理论和观念的总称,而自然哲学思想是自然哲学产生、发展的思想依据、思想方法和动力因素,也包括科学技术理论体系中所蕴涵的思想精髓。《淮南子》一书以“道”为宗旨对儒、道、墨、阴阳等各家思想进行有机的融合,其含有丰富的自然哲学思想。目前,已有部分学者对淮南子的自然哲学思想进行研究,但还比较零散、薄弱,有待进一步深入。本文的主旨在于以《淮南子》的原始文本为基础,参照国内外学者有关淮南子自然哲学思想的研究成果,力图系统建构淮南子自然哲学思想的体系,并结合当今自然哲学所面临的理论和现实问题,对其中的思想和理论给予合...The natural philosophy is the summary of the theory and concept on the essence of nature, the law of nature’development, the relationship between human and nature,as well as the law of natural science’ development. The thoughts of natural philosophy is the basis of thoughts, thinking methods and motivating factors of origination and development of natural philosophy, and it also includes the essen...学位:哲学博士院系专业:人文学院哲学系_科学技术哲学学号:2005140279

    The Cost of Exploring the Marine:Marine Disasters In Chinese History and Coastal Social - Economy

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    本文在历史唯物主义及辩证唯物主义史观的指导下,以海洋史学的研究架构,综合运用自然科学及其它人文社会科学的研究方法,对中国历史时期的海洋灾害进行整体研究,探寻海洋史学下中国海洋灾害史的研究路径,考察和论述中国海洋灾害的历史概况以及海洋灾害与沿海社会经济的关系。全文共分为四章:第一章为绪论,简述本文选题的缘起,进行学术史的回顾,界定研究对象和相关概念,阐明本项研究的学术意义及研究思路、分析框架和研究方法,介绍本文采用的主要资料及对史料的处理方法。第二、三章,主要论述中国历史时期海洋灾害的总体概况。第二章“历史时期的海潮灾害”,分海域论述了中国历史上风暴潮灾的发生情况,总结了风暴潮灾害的发生规律及各...Under the guidance of materialistic view of history, the thesis tends to carry out research on Chinese history of marine disaster. Within the research framework of Marine history, the author of the thesis tries to develop a new research method on the history of marine disaster, combining together research methods both in natural science and social science. The research is carried out on the histor...学位:历史学博士院系专业:人文学院历史系_中国古代史学号:B20010201

    The Study on Taoist Scientific and Technological Thought and Its Category:focusing on Pre-Qin and Han Dynasty

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    道家科技思想是中国传统科技思想的有机组成部分。一般说来,是指道家在认识与改造自然、社会和人生的过程中形成的关于世界本质、规律及其行为方式的知识体系。它为人们的科技活动提供了思想方法与思想依据,同时也关涉蕴涵在科技成果中的思想精髓。它所包括的科学思想与技术思想,既相对独立,又相互交融;既充溢科技理性,又淀满人文关怀;既对古代科技进步和科技特质的生成起过重要作用;又能够为科技与人文融合以及现代科技转型提供思想资源。因此,研究道家科技思想,具有重要的理论与现实意义。 道家以“道法自然”为主旨,追问自然,探究物理;关心社会,无为治世;治身养生,长生快乐。它的活动几乎遍及天文学、化学、管理学、医药、养...Taoist scientific and technological thought is the organic component of China's traditional scientific and technological thought. Generally speaking, it refers to the knowledge system of world essence, rules and manners formed during the process of Taoist knowing and transforming the nature, society and life. It has offered the method of thinking and thought basis for people's scientific and techn...学位:哲学博士院系专业:人文学院哲学系_科学技术哲学学号:B20030501

    The Canonization and Communication of Zhao Shuli’s Novels

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    赵树理无疑是20世纪40年代至70年代中国文学中政治意识形态和民间文化形态交叉的最典型作家之一。他在毛泽东《在延安文艺座谈会上的讲话》发表之后的政治文化环境中崭露头角,又在建国后的文艺斗争中举步维艰。作为一个特异的样本,从声名鹊起到悲剧收场,他折射了一幅转折时期的政治文化生态图。同时,在他身上,又实现了极其成功的传播,积累了值得注意的经验。 本文分析了赵树理与毛泽东文艺思想的历史关系,并在此基础上选取了赵树理的几部代表性小说,阐述了赵树理小说在改编、改造和传播中实现经典化的历程。 本文分四章: 第一章梳理了赵树理研究的历史和现状,提出了文章写作的目的和意义;第二章阐述了赵树理与毛泽东文艺...From the 1940s to the 1970s, Zhao Shuli,no doubt,is one of the most typical writers who crossed the political ideology and folk cultural shape . He became famous in the political and cultural environment after Mao Zedong ’ s " Speech in Yan'an Literature and Art Symposium" was published, and faced difficulties in the artistic struggle after liberation. As a specific sample, his experience reflects...学位:文学硕士院系专业:人文学院中文系_中国现当代文学学号:20040105

    The Difficulties and Strategies on the Teaching of Putonghua in the Xiang-dialect Areas

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    目前关于地方普通话及湘语的应用研究还有待继续和深入,而重文轻语和忽视词汇语法的状况更是亟待改变。语文教育的基本性质是语言的教育,口语训练、有声语言的交际训练必须引起足够的重视。再有,在《普通话水平测试大纲》主要侧重普通话语音规范性考察的方针指引下,口语教学着重语音系统辨正,不少普通话教材也是语音占很大比重,词汇语法篇幅极少,还有一些“普通话教程”只谈语音,词汇语法只字不提。 本文湘方言区普通话口语难点及教学对策研究,正是在地方普通话、湘语应用研究的继续和深入及扭转重文轻语、忽视词汇语法状况等方面作些尝试和探索。以湘语为母语的人员学习普通话的难点有哪些,湘方言区地方普通话中语音、词汇、语法方面...At present, the study of the spoken Putonghua in dialects’areas and the applid research of Xiang-dialect needs to be continued and deepened, and the fact that vocabulary and grammar are ignored must be changed. Language education, spoken language training, communication audio language training must be given due consideration. Furthermore, in the “Putonghua Proficiency Test Outline”,Putonghua spee...学位:文学硕士院系专业:人文学院中文系_汉语言文字学学号:1022006115004

    The Dynamics of the City-Manager Plan

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    正式确立于19世纪末20世纪初进步运动时期的美国三大市政体制在20世纪经历了多次调整与改革。在此过程中,委员会制逐步衰落;市长暨议会制虽无较大起落,但其主要形式已过渡为“强市长型”;城市经理制显示出强大的生命力,它有效地改善了市政管理,适应了城市发展的需要,被越来越多的城市相继采用,成为美国城市中采用面最广的市政体制。在城市经理制得到较普遍认可的同时,其所倡导和实践的专业化、科学化的城市管理理念也逐渐成为政府管理领域的共识,对其他的地方政府体制产生了重要而广泛的影响。本文拟在对城市经理制的确立与发展进行整体探讨的基础上,对城市经理制的内部机制及其演化进行深入分析,力图揭示城市经理制长足发展、经...Three major American municipal government forms---city-manager plan, mayor-council plan and commission plan were officially established in the progressive movement at the turn of last century which underwent numerous adjustments and changes in the 20th century. Compared with commission plan and mayor-council, the city-manager plan has proved very successful by improving performance of municipal a...学位:历史学博士院系专业:人文学院历史学系_专门史学号:B19990200

    A Study for Vocative Vocabulary of Xunmengzihui

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    《训蒙字会》是朝鲜李朝时期崔世珍所撰的一本童蒙识字课本,书成于1527年,收词多为汉语实词词汇,内容博杂而丰富,涉及人们社会生活的各个方面。该书收词及释词极具特色,其中收录了大量的汉语俗呼词汇,口语化程度极高,客观上反映了当时明代通语的口语词汇系统。 本论文从词汇的角度对该书做了初步的研究,全文共分为三章: 第一章是概论部分,简单的介绍了《训蒙字会》一书的概况,包括崔世珍与《训蒙字会》、《训蒙字会》的内容、版本、体例、研究状况、相关概念等等。 第二章《训蒙字会》所收俗呼的构成及来源情况分析,通过系统的分析,了解《训蒙字会》的所收词汇的构成及来源,从而进一步描写本书的词汇特点,客观上反映当...《Xunmengzihui》(《训蒙字会》) is a Children's literacy textbook by CuiShizhen in Li Dynasty of Korea.This textbook borned in 1527AD, included most of notional words which concern in all aspects of social life. The book features in special words and their definitions which including lots of Chinese Vocative sayings and idioms, as spoken language, it is an objective reflection of the oral language vocabula...学位:文学硕士院系专业:人文学院中文系_汉语言文字学学号:1022006115003
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