Information Technology Applications in Hospitality and Tourism: A Review of Publications from 2005 to 2007

The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This article offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the article sheds light on the evolution of IT applications in the tourism and hospitality industries. The article demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale

IT integration, operations flexibility and performance: an empirical study

Purpose: This study examines the relationship between IT implementation and performance with manufacturing flexibility based on a sample drawn from a set of manufacturing firms. Design/methodology/approach: The relationships were analyzed using structural equations modelling (SEM) using EQS 6.2 software. Previously, an explanatory factor analysis confirmed one-dimensionality of the scales, Cronbach’s alpha was calculated to evaluate its internal consistency and a confirmatory factor analysis was run to observe scales’ validity. Findings: This research proves a significant positive and direct effect of IT implementation on operations performance with 4 out of 6 flexibility dimensions (Machine, Labour, Material handling and Volume). Mix and Routing flexibility dimensions show no significant impact on firm performance. Research limitations/implications: It is necessary to be cautious when generalizing this findings these findings, as service firms were not part of the sample even when statistical results prove robustness suggesting that the findings are quite reliable. Some flexibility dimensions show no significant impact in performance (Routing and Mix flexibility). This is consistent with the fact that these flexibility dimensions act as variability absorbers within the manufacturing process. Future research lines: Future studies can focus on determining further internal and environmental factors that affect operations flexibility according to specific sector characteristics. Originality/value: This research proves a significant positive and direct effect of IT implementation on operations performance. Results show not only the links between IT implementation and operations performance, but also the magnitude of every impact. The model considers IT integration as the degree of alignment that existing technology resources in a firm have with the business strategy, in terms of importance and support for this strategyPeer Reviewe

The Contribution of Commitment Value in Internet Commerce: An Empirical Investigation

Exploring what makes Internet customers satisfied is perhaps one of the most important challenges facing customer relationship managers in this decade. It is important because prior studies suggest that happy customers make repeat purchases and develop brand loyalty. However, there is not enough accumulated knowledge to understand specifically the determinants of customer satisfaction in Internet commerce. To more accurately understand the determinants that may enhance a customer\u27s satisfaction with their Internet shopping experience, this study looks at the customer\u27s commitment value and examines its relationships with the customer\u27s satisfaction. Commitment value is defined as a total value perception from a buyer and is composed of three components: sociopsychological, economic, and product values. The results from this study show that the sociopsychological value (i.e., shopping enjoyment and convenience in purchasing) and the product value (i.e., product quality) contribute significantly to the attainment of customer satisfaction. The economic value (i.e., reduction of time spent in Internet shopping), however, has no significant positive impact on customer satisfaction. Explanations are presented along with the implications

Modelling and testing consumer trust dimensions in e-commerce

Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online

Pengaruh Web Advertising Visual Desin Pada Online Purchase Intention yang dimoderasi oleh gender (Studi pada Pelanggan Zalora di Surakarta)

ABSTRAK PENGARUH WEB ADVERTISING VISUAL DESIGN PADA ONLINE PURCHASE INTENTION YANG DIMODERASI OLEH GENDER (Studi pada Pelanggan Zalora) FRETA LESTA ANDRO MEDHINA NIM. F0212046 Penelitianinibertujuanuntuk menguji: 1) pengaruh WAVD pada sikap terhadap iklan, 2) pengaruh WAVD pada sikap terhadap merk, 3) pengaruh WAVD pada niat beli online, 4) pengaruh sikap terhadap iklan pada sikap terhadap merk ,5) pengaruh sikap terhadap iklan pada niat beli online, 6) pengaruh sikap terhadap merk pada niat beli online, dan 7) pengaruh gender dalam memoderasi pengaruh WAVD pada niat beli online. Penelitian ini menggunakan data kuantitatif. Sampel yang digunakandalampenelitianinisebanyak 151 konsumen Zalora yang berniat melakukan pembelian.Penelitian ini menggunakan alat uji Partial Least Square (PLS) dan analisis multi-group untuk pengaruh moderasi gender. Hasil yang didapatkan dari penelitianinimenunjukkan bahwa: 1) WAVD berpengaruh signifikan pada sikap terhadap iklan, 2) WAVD tidak berpengaruh signifikan pada sikap terhadap merk, 3) WAVD berpengaruh signifikan pada niat beli online, 4) sikap terhadap iklan tidak berpengaruh signifikan pada sikap terhadap merk, 5) sikap terhadap iklan berpengaruh signifikan pada niat beli online, 6) sikap terhadap merk berpengaruh signifikan pada niat beli online, dan 7) gender tidak berpengaruh signifikan dalam memoderasi hubungan antara WAVD dan niat beli online. Kata Kunci: WAVD, Sikap terhadap Iklan, Sikap terhadap Merk, Niat Beli Online, dan Gender ABSTRACT INFLUENCE OF WEB ADVERTISING VISUAL DESIGN TO ONLINE PURCHASE INTENTION MODERATED BY GENDER(A Study in Zalora consumer) FRET LESTA ANDRO MEDHINA NIM. F0212046 The purpose of this research was to examine 1) the effect of web advertising visual design on atitude toward advertising, 2) the effect of web advertising visual design on attitude toward brand, 3) the effect of oweb advertising visual designon online purchase intention, 4) the effect of attitude toward advertising on attitude toward brand, 5) the effect of attitude toward adertising on online purchase intention, 6) the effect of attitude towrd brand on online purchase intention, 7) the moderating effect of gender on the relationship web advertising isual design and online purchase intention,The case studied in this research were the customers of Zalora. Using quantitative data in this study with sample of 151 Zalora customers who have intention to repurchase.This study applies Partial Least Square (PLS) and multi-group analysis to examine the moderating role of gender. The result of this study shows that 1) web advertising visual design postively affected atitude toward advertising2) web advertising visual design had no significant effect on attitude toward brand, 3) web advertising visual design has positively affected online purchase intention, 4) atitude toward advertisinghad no significant effect on attitude toward brand, 5) atitude toward advertisingpositively affected online purchase intention, 6) atitude toward brandpositively affected online purchase intention and 7) gender had no moderating effect in the relationship betweenweb advertising visual design to online purchase intention. Keywords: Web Advertising Visual Design, Attitude toward Advertising, Attitude toward Brand, Online Purchase Intention, and Gender

Identifying the dimensions of logistics service quality in an online B2C context

There is theoretical and practical evidence indicating the existence of significant differences between the needs and wants of firms and end consumers, as well as the existence of significantly different needs between offline and online environments. Therefore, it is not clear how effectively measures of logistics service quality developed in an offline, B2B context can be applied to an online, B2C environment. This manuscript explores the elements of logistics service quality that end consumers value in an online context. The literature on logistics service quality in B2B and the literature on online consumer satisfaction are integrated. This results in the development of a set of dimensions for measuring online logistics service quality in online, B2C environments. Specifically, the dimensions of a new scale for measuring online logistics service quality (labeled oLSQ) were identified and defined. Managers can use the dimensions of logistics service quality identified in the oLSQ scale as a guide when designing and managing online retail stores

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users’ behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data

E-commerce ethics and its impact on buyer repurchase intentions and loyalty: an empirical study of small and medium Egyptian businesses

The theoretical understanding of e-commerce has received much attention over the years; however, relatively little focus has been directed towards e-commerce ethics, especially the SMEs B2B e-commerce aspect. Therefore, the purpose of this paper is to develop and empirically test a framework that explains the impact of SMEs B2B e-commerce ethics on buyer repurchase intentions and loyalty. Using SEM to analyse the data collected from a sample of SME e-commerce firms in Egypt, the results indicate that buyers’ perceptions of supplier ethics construct is composed of six dimensions (security, non-deception, fulfilment/reliability, service recovery, shared value, and communication) and strongly predictive of online buyer repurchase intentions and loyalty. Furthermore, our results also show that reliability/fulfilment and non-deception are the most effective relationship-building dimensions. In addition, relationship quality has a positive effect on buyer repurchase intentions and loyalty. The results offer important implications for B2B e-commerce and are likely to stimulate further research in the area of relationship marketing

Consumer behaviour and order fulfilment in online retailing – a systematic review

This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order‐fulfilment operations that are relevant to online consumer behaviour (purchase, repurchase, product return); second, to understand the relationship between order‐fulfilment performance and consumer behaviour; and third, to inspire future research on developing consumer service strategies that takes account of these behavioural responses to order‐fulfilment performance outcomes. The paper is based on a systematic review of literature on online consumer behaviour and order‐fulfilment operations, mainly in the fields of marketing and operations, published in international peer‐reviewed journals between 2000 and September 2015. This study indicates that the current literature on online consumer behaviour focuses mainly on the use of marketing tools to improve consumer service levels. Very little research has been conducted on the use of consumer service instruments to steer consumer behaviour or, consequently, to manage related order‐fulfilment activities better. The study culminates in a framework that encompasses elements of order‐fulfilment operations and their relationship to online consumer behaviour. This paper is the first comprehensive review of online consumer behaviour that takes aspects of order‐fulfilment operations into account from both marketing and operations perspectives