Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal

The aim of this study is to describe and analyze a transboundary crisis, focusing crisis communication, from the perspective of an involved major corporation. More concretely the intent is to increase understanding of how Findus Nordic in Sweden managed the crisis communication response and repair of its trust and corporate brand during and after the horsemeat scandal in 2013. The case study is founded in a theoretical framework that consists of three theories or concepts: transboundary crisis, image repair strategy and the rhetorical arena. Findus Nordic followed it´s corporate values and applied a consistent image repair strategy: denial and shifting the blame towards the supplier Comigel in an extremely multi-vocal arena. This strategy was supplemented with evasion of responsibility. Very close to the end of the public crisis Findus Nordic used the crisis as a possibility to recover their position and started a campaign that had positive effects in trust and the corporate brand. The launch of the campaign was very fast and might have been dangerous. But, according to the analysis the success of the campaign may be explained as a consequence of its sensemaking and auto-communicative approach

Communicative coworkership

Communicative coworkership is an area with great potential for both organizations and communicators. Communicative coworkership is also an area where there is a clear link between the core operation and the communication of the organization. It is fairly easy to demonstrate the value of communicative coworkership for an organisation, for example in terms of crisis aversion, innovation, listening, learning, branding, trust and other aspects that have an important strategic value for organisations in general.In this report, we present previous research on communicative coworkership and propose a definition of the concept. We provide a model that shows three areas of responsibility for communicative coworkership. In addition, we discuss obstacles to communicative coworkership and the support that the organization can provide to employees.In the final discussion, we present the wheel of communicative coworkership with six factors that must exist in order to realise the idea of communicative coworkership: (1) sensemaking approach to communication, (2) communicative leadership, (3) decentralised organizational philosophy, (4) open communication climate, (5) internal trust and (6) identification with the organization

En mulighetsstudie for økt vekst innen innlandsoppdrett

Source at http://hdl.handle.net/11250/2482490SINTEF Fiskeri og havbruk har sammen med Bioforsk Nord og Nofuna Marked gjennomført en vurdering av mulighetene for økt vekst innen innlandsoppdrett i Norge. Følgende arter er vurdert: Røye, ørret, sik, regnbueørret, gjørs, abbor og lake. Studien gir en oversikt over innlandsoppdrett i Norge og i andre nordiske land. Mulighetene for utvikling av en innlandsoppdrettsnæring i Norge er ellers vurdert ut fra status og potensial innen produkt og marked, biologiske forhold, ressursbruk og miljøeffekter, teknologi samt forretningsmessige forhold. FoU-behovet er beskrevet og prioritert på grunnlag av vurderingene av status og potensia

En mulighetsstudie for økt vekst innen innlandsoppdrett

SINTEF Fiskeri og havbruk har sammen med Bioforsk Nord og Nofuna Marked gjennomført en vurdering av mulighetene for økt vekst innen innlandsoppdrett i Norge. Følgende arter er vurdert: Røye, ørret, sik, regnbueørret, gjørs, abbor og lake. Studien gir en oversikt over innlandsoppdrett i Norge og i andre nordiske land. Mulighetene for utvikling av en innlandsoppdrettsnæring i Norge er ellers vurdert ut fra status og potensial innen produkt og marked, biologiske forhold, ressursbruk og miljøeffekter, teknologi samt forretningsmessige forhold. FoU-behovet er beskrevet og prioritert på grunnlag av vurderingene av status og potensialpublishedVersio

Blue Carbon Storage Capacity of Temperate Eelgrass (Zostera marina) Meadows

Despite the importance of coastal ecosystems for the global carbon budgets, knowledge of their carbon storage capacity and the factors driving variability in storage capacity is still limited. Here we provide an estimate on the magnitude and variability of carbon stocks within a widely distributed marine foundation species throughout its distribution area in temperate Northern Hemisphere. We sampled 54 eelgrass (Zostera marina) meadows, spread across eight ocean margins and 36° of latitude, to determine abiotic and biotic factors influencing organic carbon (Corg) stocks in Zostera marina sediments. The Corg stocks (integrated over 25‐cm depth) showed a large variability and ranged from 318 to 26,523 g C/m2 with an average of 2,721 g C/m2. The projected Corg stocks obtained by extrapolating over the top 1 m of sediment ranged between 23.1 and 351.7 Mg C/ha, which is in line with estimates for other seagrasses and other blue carbon ecosystems. Most of the variation in Corg stocks was explained by five environmental variables (sediment mud content, dry density and degree of sorting, and salinity and water depth), while plant attributes such as biomass and shoot density were less important to Corg stocks. Carbon isotopic signatures indicated that at most sites <50% of the sediment carbon is derived from seagrass, which is lower than reported previously for seagrass meadows. The high spatial carbon storage variability urges caution in extrapolating carbon storage capacity between geographical areas as well as within and between seagrass species

Crisis Communication in a New World. Reaching Multicultural Publics through Old and New Media

Crisis communication is a growing field of research and practice. A weakness in the traditional research field is the lack of theoretical development and the isolated sender and mass communication focus. In the present paper, we challenge traditional research by focusing on the contemporary cultural and ethnic diversity in society from an audience-oriented media perspective. In the paper, we review earlier research on multicultural crisis communication. The discussion is based on secondary data on multicultural media use in Sweden and an Internet analysis focused on dialogue and community building. All together, the review and secondary data show that persons of foreign origin in Sweden have high access to ICT. This is an argument for directing crisis communication not only through traditional mass media, but also through new media. This is not only because of the simple reach of these channels, but also because of the increase in the quality and dialogue potential of these “great good places” (Oldenburg, 1999)

From Public Relations to Strategic Communication in Sweden The Emergence of a Transboundary Field of Knowledge

In this conceptual article, we argue that strategic communication is a transboundary concept that captures, better than public relations does, the complex phenomenon of an organiza- tion’s targeted communication processes in contemporary society. The aim of the article is twofold. First, the purpose is to describe and reflect the development and institutionalization of public relations education and research in Sweden. Second, based on the transboundary changes we see in industry, education and research, we argue that strategic communication is a conceptual and holistic framework that is more valid and relevant than public relations. Moreover, we suggest that strategic communication also integrates organizational (internal) communication as well as aspects of management theory and marketing, thus allowing us to understand, explain and criticize contemporary communication processes both inside organizations and between organizations and the surrounding society. The article is mainly based on secondary data about the public relations industry, earlier research and a mapping of public relations education and research in Sweden

Putting co-workers in the limelight: New challenges for communication professionals

The status of co-workers has increased due to the expansion of post-bureaucratic and knowledge-intensive organizations. In organization studies the importance of co-workers has for a rather long time been acknowledged. Remarkably has co-workers more or less been neglected in research as well as in practice within the field of strategic communication. In research the overall focus is mainly on the practice of communication pro-fessionals or at a management or strategic level. In practice many professionals still today operates at a tactical level and is rather loosely coupled to the actual work processes in the organization. At the same time we can identify a trend where communication professionals in a greater extend operates as coaches supporting managers in their communication roles. In this conceptual paper we argue that also co-workers must be put in the limelight, and we discuss some challenges for communication professional. Changes in organizational life have result in new demands on co-workers communication practice and skills. In the article we discuss the concept co-workership and those practices and attitudes that co-workers develop in relation to managers, colleagues and organization, and we give examples of communication implications. Finally, we discuss practical implications and present the 5C’s – challenges for communication professionals