PENGARUH DAYA TARIK IKLAN DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN PENGGUNA GRAB DI KOTA BATAM

Daya tarik iklan adalah segala bentuk penyajian, promosi, dan ide, barang, atau jasa yang dilakukan secara non-personal oleh sponsor tertentu dengan biaya. Ini adalah cara perusahaan dapat menarik perhatian pelanggan agar mereka tahu produk dan jasa apa yang ditawarkan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh daya tarik iklan terhadap kepuasan konsumen, seberapa besar pengaruh daya tarik brand image terhadap kepuasan konsumen, dan seberapa besar pengaruh daya tarik brand image dan kepuasan konsumen secara bersamaan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kedua faktor ini pada kepuasan konsumen di Kota Batam. Namun, subjek penelitian ini adalah semua orang yang menggunakan Grab di Kecamatan Batuaji Kota Batam. Menggunakan proses pengambilan sampel adalah seluruh responden yang menggunakan Grab di kecamatan batuaji di Kota Batam dan jumlah populasinya yang tidak diketahui. Dalam studi ini,  analisis deskriptif, analisis data melibatkan uji validitas, reliabilitas, normalitas, multikolonieritas, heteroskedastisitas, analisis regresi linera berganda, dan uji hipotesis. Daya tarik pada penelitian ini yang menggunakan aplikasi SPSS 26 memberikan dampak yang signifikan untuk kepuasan pelanggan. Gambaran merek berdampak signifikan terhadap kepuasan pelanggan, seperti yang ditunjukkan oleh uji f yang digunakan dalam penelitian ini

Western Saharan and Southern Moroccan Sahrawis: National Identity and Mobilization.

Depto. de Relaciones Internacionales e Historia GlobalFac. de Ciencias Políticas y SociologíaTRUEpu

Ambivalences of mobility: rival state authorities and mobile strategies in a Saharan conflict

How do ongoing histories of mobility in economic and political life affect rival state authorities’ claims over a disputed territory? In the conflict over Western Sahara, wide-ranging strategies of mobility pose a challenge to familiar tropes of states constraining movement while subjects seek to escape such control. Morocco and its rival, the liberation movement Polisario Front, both curb mobility while their mobile Sahrawi subjects evade the authority of a state; simultaneously, however, each state authority invests in the circulation of persons to support claims over territory while Sahrawis exercise mobility to enhance their position vis-à-vis a state authority. Mobility emerges as an ambivalent means of mediating and transforming power relations, especially between governing authorities and governed constituencies. [mobility, Morocco, Polisario Front, sovereignty, the state, territory, Western Sahara

Emerging media and press freedoms as determinants of nonviolent and violent political conflicts, 1990–2006

© 2016, © The Author(s) 2016. Using aggregate-level data, this study compares instances of intrastate political conflict that occurred in both nonviolent and violent forms. Specifically, analyses presented in this study examine the relationships that exist between diffusion rates of emerging media and enhanced press freedoms in countries that experienced differing types of conflicts from 1990 through 2006. Through a series of analytic models, the results observed here indicate that higher levels of emerging media and press freedoms are better predictors of nonviolent—as opposed to violent—conflict. Findings from this study thus bridge an important gap in the literature between communication and political science research in establishing linkages between emerging media technologies and press freedoms and their interconnections with nonviolent and violent political conflict. Implications for related interdisciplinary fields are discussed

Refracting custom in Western Sahara's quest for statehood

This article argues that distinctions made by local actors between different legal and normative orders within a broad field of custom should receive greater analytical attention. Local distinctions within custom have sometimes been overlooked in scholarly emphasis on other distinctions, such as between custom and state law, or between custom and religious law. The significance of local distinctions within custom comes to the fore in the case of the liberation movement from Western Sahara, a disputed territory partially annexed by Morocco in 1975. In exile in Algeria, Western Sahara's liberation movement has set up a state-like government that seeks international recognition as a state. In support of its efforts at state-making, the liberation movement has drawn on a longstanding local distinction within custom to produce a distinction between a‘rāf, construed as tribal laws to be erased, and ‘ādāt, construed as customary cultural heritage to be elevated

Waging peace: militarising pacifism in Central Africa and the problem of geography, 1962

Despite the discipline having undergone a ‘peace turn’ in recent years, the history of the peace movement itself remains curiously under explored by geographers. This paper retraces the World Peace Brigade and its collaboration with the Northern Rhodesian independence movement in 1962. I argue that the Brigade offers geographers important insights into how ideas of peace have been circulated, adapted and even resisted. The paper suggests that geography poses a distinct conceptual problem for peace movements, which must simultaneously operate beyond conventional forms of territorial politics while remaining sufficiently flexible in the political arena for their strength and relevance. In Central Africa this meant the Brigade developed two, ultimately incompatible, conceptions of peace: an internationalist one that stressed world community, and a local one that adapted pacifism for nationalist movements. I suggest this case study has two implications for peace research in geography. First, it encourages us to remain attentive to the big stories of peace and, specifically, the way in which the peace movement has been a historically important conduit for a range of internationalist ideas. Second, the histories of waging peace (peace armies, civil disobedience, etc.) allow us to critically interrogate the co-constitutive geographies of violence and nonviolence while retaining peace as a distinct category around which to promote political engagement

Western Sahara: War, Nationalism, and Conflict Irresolution

The Western Sahara conflict has proven to be one of the most protracted and intractable struggles facing the international community. Pitting local nationalist determination against Moroccan territorial ambitions, the dispute is further complicated by regional tensions with Algeria and the geo-strategic concerns of major global players, including the United States, France, and the territory\u27s former colonial ruler, Spain. For over twenty years, the UN Security Council has failed to find a formula that will delicately balance these interests against Western Sahara\u27s long-denied right to a self-determination referendum as one of the last UN-recognized colonies. In the first book-length treatment of the issue in over two decades, Zunes and Mundy examine the origins, evolution, and resilience of the Western Sahara conflict, deploying a diverse array of sources and firsthand knowledge of the region gained from multiple research visits. Shifting geographical frames--local, regional, and international--provide for a robust analysis of the stakes involved.https://repository.usfca.edu/read_books/1018/thumbnail.jp