Psicología y persuasión publicitaria: Apple y su imágen de marca

Este trabajo TFG tiene por objeto tratar de aportar luz al concepto de imagen de marca y a las diferentes estrategias persuasivas que se utilizan en el mundo de la publicidad. Al tratarse de un mundo tan amplio, se ha elegido a la marca Apple Inc. para llevar a cabo un estudio tanto de su imagen de marca como de sus campañas publicitarias, con el fin de conocer las razones por las cuales ha llegado a ser líder en su mercado. Ayudándonos de herramientas cualitativas y cuantitativas, se analizarán distintas facetas de la empresa Apple Inc. y las características de su publicidad.Departamento de Historia Moderna, Contemporánea y de América, Periodismo y Comunicación Audiovisual y PublicidadGrado en Publicidad y Relaciones Pública

How Lyman Alpha Emission Depends On Galaxy Stellar Mass

In this work, we show how the stellar mass (M) of galaxies affects the 3<z<4.6 Ly-alpha equivalent width (EW) distribution. To this end, we design a sample of 629 galaxies in the M range 7.6 < logM/Msun < 10.6 from the 3D-HST/CANDELS survey. We perform spectroscopic observations of this sample using the Michigan/Magellan Fiber System, allowing us to measure Ly-alpha fluxes and use 3D-HST/CANDELS ancillary data. In order to study the Ly-alpha EW distribution dependence on M, we split the whole sample in three stellar mass bins. We find that, in all bins, the distribution is best represented by an exponential profile of the form dN(M)/dEW= A(M)exp(-EW/W0(M))/W0(M). Through a Bayesian analysis, we confirm that lower M galaxies have higher Ly-alpha EWs. We also find that the fraction A of galaxies featuring emission and the e-folding scale W0 of the distribution anti- correlate with M, recovering expressions of the forms A(M)= -0.26(.13) logM/Msun+3.01(1.2) and W0(M)= -15.6(3.5) logM/Msun +166(34). These results are crucial for proper interpretation of Ly-alpha emission trends reported in the literature that may be affected by strong M selection biases.Comment: 4 pages, 5 figure

The Rest Frame UV to Optical Colors and SEDs of z~4-7 Galaxies

We use the ultra-deep HUDF09 and the deep ERS data from the HST WFC3/IR camera, along with the wide area Spitzer/IRAC data from GOODS-S to derive SEDs of star-forming galaxies from the rest-frame UV to the optical over a wide luminosity range (M_1500 ~ -21 to M_1500 ~ -18) from z ~ 7 to z ~ 4. The sample contains ~ 400 z ~ 4, ~ 120 z ~ 5, ~ 60 z ~ 6, and 36 prior z ~ 7 galaxies. Median stacking enables the first comprehensive study of very faint high-z galaxies at multiple redshifts (e.g., [3.6] = 27.4 +/- 0.1 AB mag for the M_1500 ~ -18 sources at z ~ 4). At z ~ 4 our faint median-stacked SEDs reach to ~ 0.06 L*(z=4) and are combined with recently published results at high luminosity L > L* that extend to M_1500 ~ -23. We use the observed SEDs and template fits to derive rest frame UV-to-optical colors (U - V) at all redshifts and luminosities. We find that this color does not vary significantly with redshift at a fixed luminosity. The UV-to-optical color does show a weak trend with luminosity, becoming redder at higher luminosities. This is most likely due to dust. At z >~ 5 we find blue colors [3.6]-[4.5] ~ -0.3 mag that are most likely due to rest-frame optical emission lines contributing to the flux in the IRAC filter bandpasses. The scatter across our derived SEDs remains substantial, but the results are most consistent with a lack of any evolution in the SEDs with redshift at a given luminosity. The similarity of the SEDs suggests a self-similar mode of evolution over a timespan from 0.7 Gyr to 1.5 Gyr that encompasses very substantial growth in the stellar mass density in the universe (from ~ 4x10^6 to ~ 2x10^7 Msun Mpc^-3).Comment: 15 pages, 11 figures, 3 tables, submitted to Ap

Slow Evolution of the Specific Star Formation Rate at z>2: The Impact of Dust, Emission Lines, and A Rising Star Formation History

We measure the evolution of the specific star formation rate (sSFR = SFR / Mstellar) between redshift 4 and 6 to investigate the previous reports of "constant" sSFR at z>2. We obtain photometry on a large sample of galaxies at z~4-6 located in the GOODS-S field that have high quality imaging from HST and Spitzer. We have derived stellar masses and star formation rates (SFRs) through stellar population modeling of their spectral energy distributions (SEDs). We estimate the dust extinction from the observed UV colors. In the SED fitting process we have studied the effects of assuming a star formation history (SFH) both with constant SFR and one where the SFR rises exponentially with time. The latter SFH is chosen to match the observed evolution of the UV luminosity function. We find that neither the mean SFRs nor the mean stellar masses change significantly when the rising SFR (RSF) model is assumed instead of the constant SFR model. When focusing on galaxies with Mstar ~ 5x10^9 Msun, we find that the sSFR evolves weakly with redshift (sSFR(z) \propto (1+z)^(0.6+/-0.1) Gyr^-1), consistent with previous results and with recent estimates of the sSFR at z~2-3 using similar assumptions. We have also investigated the impact of optical emission lines on our results. We estimate that the contribution of emission lines to the rest-frame optical fluxes is only modest at z~4 and 5 but it could reach ~50% at z~6. When emission lines of this strength are taken into account, the sSFR shows somewhat higher values at high redshifts, according to the relation sSFR(z) \propto (1+z)^(1.0+/-0.1) Gyr^-1, i.e., ~2.3x higher at z~6 than at z~2. However, the observed evolution is substantially weaker than that found at z<2 or that expected from current models (which corresponds to sSFR(z) \propto (1+z)^(2.5) Gyr^-1). -abridged-Comment: 15 pages, 10 figures, 2 tables. Update from v1: after second referee report, improved (larger) sample at z~

The H{\alpha} Luminosity Function of Galaxies at z {\sim} 4.5

We present the H{\alpha} luminosity function (LF) derived from a large sample of Lyman break galaxies at z {\sim} 4.5 over the GOODS-South and North fields. This study makes use of the new, full-depth Spitzer/IRAC [3.6] and [4.5] imaging from the GOODS Re-ionization Era wide-Area Treasury from the Spitzer program. The H{\alpha} flux is derived from the offset between the continuum flux estimated from the best-fit spectral energy distribution, and the observed photometry in IRAC [3.6]. From these measurements, we build the H{\alpha} LF and study its evolution providing the best constraints of this property at high redshift, where spectroscopy of H{\alpha} is not yet available. Schechter parameterizations of the H{\alpha} LF show a decreasing evolution of {\Phi^\star} with redshift, increasing evolution in L{^\star}, and no significant evolution in the faint-end slope at high z. We find that star formation rates (SFRs) derived from H{\alpha} are higher than those derived from the rest-frame UV for low SFR galaxies but the opposite happens for the highest SFRs. This can be explained by lower mass galaxies (also lower SFR) having, on average, rising star formation histories (SFHs), while at the highest masses the SFHs may be declining. The SFR function is steeper, and because of the excess SFR(H{\alpha}) compared to SFR(UV) at low SFRs, the SFR density estimated from H{\alpha} is higher than the previous estimates based on UV luminosities.Comment: Astrophysical Journal, Accepted, 17 pages, 16 figure

z~7 galaxy candidates from NICMOS observations over the HDF South and the CDF-S and HDF-N GOODS fields

We use ~88 arcmin**2 of deep (>~26.5 mag at 5 sigma) NICMOS data over the two GOODS fields and the HDF South to conduct a search for bright z>~7 galaxy candidates. This search takes advantage of an efficient preselection over 58 arcmin**2 of NICMOS H-band data where only plausible z>~7 candidates are followed up with NICMOS J-band observations. ~248 arcmin**2 of deep ground-based near-infrared data (>~25.5 mag, 5 sigma) is also considered in the search. In total, we report 15 z-dropout candidates over this area -- 7 of which are new to these search fields. Two possible z~9 J-dropout candidates are also found, but seem unlikely to correspond to z~9 galaxies. The present z~9 search is used to set upper limits on the prevalence of such sources. Rigorous testing is undertaken to establish the level of contamination of our selections by photometric scatter, low mass stars, supernovae (SNe), and spurious sources. The estimated contamination rate of our z~7 selection is ~24%. Through careful simulations, the effective volume available to our z>~7 selections is estimated and used to establish constraints on the volume density of luminous (L*(z=3), or -21 mag) galaxies from these searches. We find that the volume density of luminous star-forming galaxies at z~7 is 13_{-5}^{+8}x lower than at z~4 and >25x lower (1 sigma) at z~9 than at z~4. This is the most stringent constraint yet available on the volume density of >~L* galaxies at z~9. The present wide-area, multi-field search limits cosmic variance to <20%. The evolution we find at the bright end of the UV LF is similar to that found from recent Subaru Suprime-Cam, HAWK-I or ERS WFC3/IR searches. The present paper also includes a complete summary of our final z~7 z-dropout sample (18 candidates) identified from all NICMOS observations to date (over the two GOODS fields, the HUDF, galaxy clusters).Comment: 13 pages, 6 figures, 6 tables, accepted for publication in the Astrophysical Journal, replaced to match accepted version, see http://firstgalaxies.org/astronomers-area/ for a link to a complete reduction of the NICMOS observations over the two GOODS field

Self-Adaptation of Pseudomonas Fluorescens Biofilms to Hydrodynamic Stress

In some conditions, bacteria self-organize into biofilms, supracellular structures made of a self-produced embedding matrix, mainly composed of polysaccharides, DNA, proteins, and lipids. It is known that bacteria change their colony/matrix ratio in the presence of external stimuli such as hydrodynamic stress. However, little is still known about the molecular mechanisms driving this self-adaptation. In this work, we monitor structural features of Pseudomonas fluorescens biofilms grown with and without hydrodynamic stress. Our measurements show that the hydrodynamic stress concomitantly increases the cell density population and the matrix production.This work was supported by the UCM/Santander grant PR26/16-10B (CV, BO, and IL-M). IL-M, LD, and CV acknowledge financial support through grants PGC2018-097903-B-100, FIS2017-83706-R and FIS2016-78847. AKM is recipient of a Sara Borrell fellowship (CD18/00206) financed by the Spanish Ministry of Health. FA acknowledges the support from a Juan de la Cierva fellowship and VB from the Marie Skłodowska-Curie Fellowship No. 748170 ProFros

LAS FUNCIONES DEL OBSERVADOR EN LOS PROCESOS DE EVALUACIÓN DE INSTITUCIONES DE EDUCACIÓN SUPERIOR CON FINES DE ACREDITACIÓN

In this paper is presented the instrument designed to facilitate the performance of the functions of the observer; role introduced by the National Board of Accreditation of Institutions of Higher Education from the Republic of Cuba. Indicators and categories were agreed upon among expert participants in the institutional evaluation of the University of Ciego de Ávila, Cuba in the first half of the year 2016.&nbsp; En el presente trabajo se presenta el instrumento diseñado para facilitar el desempeño de las funciones del Observador; rol introducido por la Junta de Acreditación Nacional de Instituciones de Educación Superior de la República de Cuba. Los indicadores y categorías fueron consensuados entre los expertos participantes en la Evaluación Institucional de la Universidad de Ciego de Ávila, Cuba en el primer semestre del año 2016