Brand Information Mitigating Negative Shocks on Animal Welfare: Is It More Effective to “Distract†Consumers or Make Them Aware?

To create and sustain a competitive advantage in markets that increasingly value animal welfare attributes, meat companies need to meet public and private production standards while communicating to final consumers through their brands. Data are collected from a representative sample of 460 U.S. residents through an on-line experiment on McDonald’s chicken breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same positive impact on consumers’ beliefs and attitudes, regardless of whether it is related or unrelated to animal welfare. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting that brand managers would benefit from tailoring brand information according to consumers’ age, education, gender and income.animal welfare, brand, information, consumer behavior, multivariate statistics, Agribusiness, Livestock Production/Industries, Q1,

Brand coopetition with geographical indications: Which information does lead to brand differentiation?

Farmers and managers marketing food products with Geographical Indications (GIs) have to play a brand coopetition game: they cooperate with each other to develop a collective GI equity, yet they compete to build their individual brand and to establish market channels. Based on an online experiment on olive oil from “Riviera Ligure” (a region in North-Western Italy) through a convenient sample, this study tests a path model to 1) analyze which types and which sources of GI information differentiate an individual brand with GI from the others; and 2) explore which psychological and demographic variables play a role on the impact of GI informationon brand differentiation. The tested path model combines elements of economic consumer theory (Lancaster, 1966) and theory of attitude formation (Fishbein, 1967; Fishbein and Ajzen, 1975). Results cannot be generalized outside the observed product and sample, yet the method is applicable by the GI food industryas a consumer research tool to set up marketing communication strategies

A model of diffuse Galactic Radio Emission from 10 MHz to 100 GHz

Understanding diffuse Galactic radio emission is interesting both in its own right and for minimizing foreground contamination of cosmological measurements. Cosmic Microwave Background experiments have focused on frequencies > 10 GHz, whereas 21 cm tomography of the high redshift universe will mainly focus on < 0.2 GHz, for which less is currently known about Galactic emission. Motivated by this, we present a global sky model derived from all publicly available total power large-area radio surveys, digitized with optical character recognition when necessary and compiled into a uniform format, as well as the new Villa Elisa data extending the 1.4 GHz map to the entire sky. We quantify statistical and systematic uncertainties in these surveys by comparing them with various global multi-frequency model fits. We find that a principal component based model with only three components can fit the 11 most accurate data sets (at 10, 22, 45 & 408 MHz and 1.4, 2.3, 23, 33, 41, 61, 94 GHz) to an accuracy around 1%-10% depending on frequency and sky region. Both our data compilation and our software returning a predicted all-sky map at any frequency from 10 MHz to 100 GHz are publicly available at http://space.mit.edu/home/angelica/gsm .Comment: Accuracy improved with 5-year WMAP data. Our data, software and new foreground-cleaned WMAP map are available at https://ascl.net/1011.01

Методи управління екологічними ризиками в системі забезпечення економічного розвитку регіону

Метою статті є дослідження методів управління екологічними ризиками в системі забезпечення економічного розвитку регіону

Future Directions for Cardiovascular Disease Comparative Effectiveness Research Report of a Workshop Sponsored by the National Heart, Lung, and Blood Institute

Comparative effectiveness research (CER) aims to provide decision makers with the evidence needed to evaluate the benefits and harms of alternative clinical management strategies. CER has become a national priority, with considerable new research funding allocated. Cardiovascular disease is a priority area for CER. This workshop report provides an overview of CER methods, with an emphasis on practical clinical trials and observational treatment comparisons. The report also details recommendations to the National Heart, Lung, and Blood Institute for a new framework for evidence development to foster cardiovascular CER, and specific studies to address 8 clinical issues identified by the Institute of Medicine as high priorities for cardiovascular CER

Radio observational constraints on Galactic 3D-emission models

(Abridged) We constrain simulated all-sky maps in total intensity, linear polarization, and rotation measure (RM) by observations. We test a number of large-scale magnetic field configurations and take the properties of the warm interstellar medium into account. From a comparison of simulated and observed maps we are able to constrain the regular large-scale Galactic magnetic field in the disk and the halo of the Galaxy. The local regular field is 2 microG and the average random field is about 3 microG. The known local excess of synchrotron emission originating either from enhanced CR electrons or random magnetic fields is able to explain the observed high-latitude synchrotron emission. The thermal electron model (NE2001) in conjunction with a proper filling factor accounts for the observed optically thin thermal emission and low frequency absorption by optically thick emission. A coupling factor between thermal electrons and the random magnetic field component is proposed, which in addition to the small filling factor of thermal electrons increases small-scale RM fluctuations and thus accounts for the observed depolarization at 1.4 GHz. We conclude that an axisymmetric magnetic disk field configuration with reversals inside the solar circle fits available observations best. Out of the plane a strong toroidal magnetic field with different signs above and below the plane is needed to account for the observed high-latitude RMs. Our preferred 3D-model fits the observations better than other models over a wide frequency range.Comment: 20 pages, 19 figures, accepted for publication in A&A, for full resolution version see ftp://ftp.mpifr-bonn.mpg.de/outgoing/p098wre/sun-etal.pd

Obesity: should there be a law against it? Introduction to a symposium

The rapid rise in rates of overweight and obesity among adults and children in Australia and New Zealand has intensified debate about the most effective policies for obesity prevention. Law has much to contribute to this policy discussion, although its role is often misunderstood. The articles in this symposium follow on from a conference hosted in September 2006 by the Centre for Health Governance, Law & Ethics in the Faculty of Law, University of Sydney, titled: Obesity: should there be a law against it? In different ways, these articles provide a variety of perspectives on regulatory responses to obesity, including theoretical justifications for a legal approach, conceptual models that assist in making sense of law's role, as well as specific legal strategies for obesity prevention in various settings

Induced pseudoscalar coupling of the proton weak interaction

The induced pseudoscalar coupling $g_p$ is the least well known of the weak coupling constants of the proton's charged--current interaction. Its size is dictated by chiral symmetry arguments, and its measurement represents an important test of quantum chromodynamics at low energies. During the past decade a large body of new data relevant to the coupling $g_p$ has been accumulated. This data includes measurements of radiative and non radiative muon capture on targets ranging from hydrogen and few--nucleon systems to complex nuclei. Herein the authors review the theoretical underpinnings of $g_p$, the experimental studies of $g_p$, and the procedures and uncertainties in extracting the coupling from data. Current puzzles are highlighted and future opportunities are discussed.Comment: 58 pages, Latex, Revtex4, prepared for Reviews of Modern Physic

Simulating polarized Galactic synchrotron emission at all frequencies, the Hammurabi code

We present a publicly available code called Hammurabi for generating mock polarized observations of Galactic synchrotron emission for telescopes like LOFAR, SKA, Planck and WMAP, based on model inputs for the Galactic magnetic field (GMF), the cosmic-ray density distribution and the thermal electron density. We also present mock UHECR deflection measure (UDM) maps based on model inputs for the GMF. In future, when UHECR sources are identified, this will allow us to define UDM as a GMF probe in a similar way as polarized radio sources permit us to define rotation measures. To demonstrate the code's abilities mock observations are compared to real data as a means to constrain the input parameters of our simulations with a focus on large-scale magnetic field properties. As expected, attempts at trying to model the synchrotron, UHECR deflection and RM input parameters, show that any additional observational data set greatly increases the constraints on the models. The hammurabi code addresses this by allowing to perform simulations of several different data sets simultaneously, providing the means for a more reliable constraint of the magnetized inter-stellar-medium.Comment: Submitted to A&A (Numerical methods and codes section

LSST: from Science Drivers to Reference Design and Anticipated Data Products

(Abridged) We describe here the most ambitious survey currently planned in the optical, the Large Synoptic Survey Telescope (LSST). A vast array of science will be enabled by a single wide-deep-fast sky survey, and LSST will have unique survey capability in the faint time domain. The LSST design is driven by four main science themes: probing dark energy and dark matter, taking an inventory of the Solar System, exploring the transient optical sky, and mapping the Milky Way. LSST will be a wide-field ground-based system sited at Cerro Pach\'{o}n in northern Chile. The telescope will have an 8.4 m (6.5 m effective) primary mirror, a 9.6 deg$^2$ field of view, and a 3.2 Gigapixel camera. The standard observing sequence will consist of pairs of 15-second exposures in a given field, with two such visits in each pointing in a given night. With these repeats, the LSST system is capable of imaging about 10,000 square degrees of sky in a single filter in three nights. The typical 5$\sigma$ point-source depth in a single visit in $r$ will be $\sim 24.5$ (AB). The project is in the construction phase and will begin regular survey operations by 2022. The survey area will be contained within 30,000 deg$^2$ with $\delta<+34.5^\circ$, and will be imaged multiple times in six bands, $ugrizy$, covering the wavelength range 320--1050 nm. About 90\% of the observing time will be devoted to a deep-wide-fast survey mode which will uniformly observe a 18,000 deg$^2$ region about 800 times (summed over all six bands) during the anticipated 10 years of operations, and yield a coadded map to $r\sim27.5$. The remaining 10\% of the observing time will be allocated to projects such as a Very Deep and Fast time domain survey. The goal is to make LSST data products, including a relational database of about 32 trillion observations of 40 billion objects, available to the public and scientists around the world.Comment: 57 pages, 32 color figures, version with high-resolution figures available from https://www.lsst.org/overvie