Architectural Record 1942-1967:

The Architectural Record during its midcentury years of 1942 to 1967, was a riveting centre of architectural journalism following and participating in the changing development of the architectural profession. Through the Second World War and the Korean War that brought functionalist modernism to the foreword and through the emerging consumer market of the 1950s, the magazine’s editors’ mission was one of “helping this new-born architectural infant to learn to walk, talk, and attain his full power.” Through archival research, this study deals with the particular history of the Record editors, publishers and contributors along the course of US midcentury modernism and the developing “image of the architect”

Architectural Record 1942-1967

This PhD thesis examines the editorial policies and publishing history of the American periodical Architectural Record in the quarter century from 1942 to 1967. Operating since 1891, the Architectural Record is the longest-living and most circulated professional magazine of architecture, with a strong and lasting impact on the development of the discipline and the profession in the US and abroad. As an archive of architectural knowledge, its history during the mid-20th century is revealing the paradigm shift that occurred in-between the emergence of Modernism in pre-war Europe and its transition to Post-Modernism in the second half of the 20th c., as a largely American issue. The success and influence of the magazine was due to the resources of its parent corporations, F.W. Dodge and McGraw-Hill, its support and acknowledgement by professional and academic organizations and the connections, commitment and inventiveness of its editors. The editorial campaigns of the magazine trace the struggle for the adaptation of the modern movement in the American context and through that to its subsequent global eminence as “contemporary architecture,” a term popularised by the Record. In the midst of the media revolution, the architectural magazines saw the transformation of the profession to an information-based business, beyond an art and an engineering science. At a time when “architectural composition” was redefined into “architectural design.” Amongst the greater media revolution emerging aggressively in the US, the Architectural Record undertook the task of catering for the needs of the practising architect in the post-industrial, managerial and information age. And while initially the magazines were following the architectural developments, reporting on literal images of architecture, by 1967 its editors were educating, managing, consulting and navigating the profession trough its new markets. This trajectory pinackled in the Record's editorial campaign for “the image of the architect” that exemplified the phenomenon of how magazines were lobbying for the profession. A phenomenon that is still largely inexplored and that defines 21st architectural practice and design. But more than any theoretical sub-narrative, this thesis is dedicated to the history of the people and events that took place behind the pages of this era-defining magazine through the archives and living records of their time

Dutch connections:

Throughout his career, Herman van Bergeijk built his own unique expertise on the Dutch 19th and early 20th century architectural history. He has become an inspiration for scholars in the Netherlands, Europe and beyond. The extraordinary response of colleagues when asked to contribute a chapter in this Festschrift stands as an example of Herman’s widespread influence. Invitations for keynotes and lectures or courses keep reaching him, and he will continue to teach and write. He has an open invitation to teach in China and still bubbles with ideas for yet another new publication series or journal. Several PhD students continue to rely on his guidance and will keep him engaged at the faculty. Herman thrives on lively discussions, in which he often plays devil’s advocate and tries to be as contrary as possible. I am convinced that we will continue to collaborate and battle on diverse topics, notably the role of history in the design of future architecture. Retirement is just another step in Herman’s career

Mapping the Stylistic Affiliations of Le Corbusier’s Work

[EN] The paper deals with Le Corbusier’s connection to the term “style”. A classification of his work in specific architectural styles is discussed, followed by a description of the procedure through which the style of the man Le Corbusier was constructed; in an attempt to search meaning in his continual stylistic shifts and the rationale that kept his lifetime’s work and identity strongly compact when we consider him retrospectively.[ES] The paper deals with Le Corbusier’s connection to the term “style”. A classification of his work in specific architectural styles is discussed, followed by a description of the procedure through which the style of the man Le Corbusier was constructed; in an attempt to search meaning in his continual stylistic shifts and the rationale that kept his lifetime’s work and identity strongly compact when we consider him retrospectively.Ilias Panigyrakis, P. (2016). Mapping the Stylistic Affiliations of Le Corbusier’s Work. En LE CORBUSIER. 50 AÑOS DESPUÉS. Editorial Universitat Politècnica de València. 1016-1028. https://doi.org/10.4995/LC2015.2015.799OCS1016102

The History of Public Relations in Greece from 1950 to 1980: Professionalization of the “art”

The early development of public relations in Greece is explored through a focus on the period between 1950 and 1980. Specifically, the article considers the origins and early developments, important actors, international influences, professional bodies and the field of practice. It found that Greek business public relations was greatly influenced by American practices and through influential practitioners’ contact with the International Public Relations Association (IPRA)

Success Traps, Dynamic Capabilities and Firm Performance

Dynamic capabilities (DCs) are fundamental to the understanding of differential firm performance. However, the question remains why some firms are better at developing and applying DCs than others. In particular, successful firms have been warned against the tendency to fall into a success or competence trap, where success reinforces exploitation of existing competences and crowds out exploration of new competences, hindering the development of DCs. Therefore, this study examines the effects of success traps on DCs and consequently firm performance, taking into account firm strategy and market dynamism. To facilitate this, our study also identifies the commonalities of DCs across firms. Drawing on survey data from 113 UK high-tech small and medium-sized firms, we find that success traps have a significant, strong negative effect on DCs, which in turn have a weak positive effect on firm performance; DCs are manifested through absorptive and transformative capabilities as two common features across firms. We also find that the development and application of DCs is related to internal factors (such as success traps) rather than external factors (such as market dynamism)

Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry

The purpose of this study is to provide empirical evidence of the effect of the type of ownership (foreign vs. domestic deals) on the objectives of corporate acquisitions in the Greek food industry, by reviewing the current literature and then analyzing a selected group of recent takeovers. In order to determine whether or not any effect did in fact exist, a set of twenty acquiring objectives were used on a number of possible strategic, marketing, financial and managerial goals. Analysis of these data indicated that, contrary to what would be expected from previous research Greek food mergers differ according to the nature of the deal (domestic vs. foreign)

Consumer Brand Managers' job stress, job satisfaction, perceived performance and intention to leave

This paper examines the effect of brand managers' role stress (role ambiguity, role conflict and role overload), perceived performance and satisfaction on the intention to leave. The results revealed that increased role stress is associated with lower levels of perceived job performance and job satisfaction, but its influence on the intention to leave was not significant. In addition, higher levels of perceived job performance and lower levels of satisfaction were generally associated with higher intention to leave

Architectural Record: 1942-1967: Chapters from the history of an architectural magazine

The Architectural Record during its midcentury years of 1942 to 1967, was a riveting centre of architectural journalism following and participating in the changing development of the architectural profession. Through the Second World War and the Korean War that brought functionalist modernism to the foreword and through the emerging consumer market of the 1950s, the magazine’s editors’ mission was one of “helping this new-born architectural infant to learn to walk, talk, and attain his full power.” Through archival research, this study deals with the particular history of the Record editors, publishers and contributors along the course of US midcentury modernism and the developing “image of the architect”.A+BE I Architecture and the Built Environment No 11 (2020)History & Complexit