Organization of marketing activities in the tourism sphere: modern approach

The article aimed at research of various scientific approaches to «marketing» concept essence defining, defines the main functions and main specific characteristics of marketing activity. The main factors of influence on the marketing activities organization at the tourism enterprise have been determined in view of the tourism product complex nature and the tourism interdisciplinary nature. The impact of the main external and internal factors that prevent the effective development of the industry and the realization of the Ukraine regions tourism potential has been analyzed and quantified. The state and prospects for the national tourism industry development have been studied, and the key tasks of tourist enterprise marketing activities organizing in post-war recovery period have been determined

Economic aspects of the logistics systems management in a small business

The article analyzes theoretical foundations of enterprises logistics system construction, gives the classification of main entrepreneurial activity subjects in Ukraine, traces key development trends and outlines a role of small business in the national economic system, conducts a comparative analysis of small and medium entrepreneurship specific weight and defines the main key economical aspects of managing their logistics system. The research conducted studies the theoretical foundations of the formation of ways to optimize the movement of goods in the logistics system of a small business entity with the aim of minimizing economic costs. It states that appropriate management decisions due to the optimization of the logistics system of small business entities should be made regarding delivery terms, taking into account costs and revenues, the feasibility of using outsourcing, the type of vehicle, the number of delivery points, their size and locations

Рослинність ділянки Переброди Рівненського природного заповідника

Rivnensky nature reserve is situated in northwestern Ukraine (Rivne region). Perebrody is one of its four clusters. It is situated near the state border with Belarus. The main habitats on the site are mesotrophic and eutrophic mires dominated by Carex lasiocarpa, C. elata, C. rostrata, Sphagnum fallax, S. obtusum, S. centrale. Phytosociological data on 43 vegetation plots are provided. They belong to 6 classes (Koelerio-Corynephoretea, Phragmito-Magnocaricetea, Scheuchzerio-Caricetea, Oxycocco-Sphagnetea, Alnetea glutinosae, Vaccinio-Piceetea), 12 alliances and 19 associations. The largest number of relevés (20) belong to the class Scheuchzerio-Caricetea. Special attention is paid to the syntaxonomy of the wooded mesotrophic mires with the tree layer consisting of Betula pubescens or Pinus sylvestris. They are treated as order Menyantho trifoliati-Betuletalia pubescentis Hryhora et al. 2005 with alliance Oxycocco palustri-Betulion pubescentis Hryhora et al. 2005.Представлено 43 геоботанічні описи. Здійснено їх інтерпретацію з використанням підходів флористичної класифікації рослинності. Вони належать до шести класів, 12 союзів і 19 асоціацій. Найбільша кількість описів належить до класу Scheuchzerio-Caricetea. Особливу увагу приділено синтаксономії лісових мезотрофних боліт

Marketing management in entrepreneurial activity: strategical aspect

The article aimed at determination of the marketing management place and role in the business activities of modern enterprise. Different approaches of Ukrainian and foreign scientists to the «marketing management» term definition have been analyzed. It was determined that enterprises` marketing activities are aimed at establishing the current and, most importantly, strategical goals of the firm. It is noted that effective marketing management is one of the key factors of enterprise development, which allows business to obtain significant competitive advantages and promptly respond to challenges of external environment. It was determined that the effective marketing management model should be based on a systemic approach, which involves presenting marketing as an open system, which is strongly influenced by factors of the internal and external environment. It is noted that the modern enterprise marketing strategy is a component of its general strategy, which is formed on the basis of the marketing environment factors analysis

Organization of intra-production transportation as a means of enhancing the competitiveness of the industrial sector of the country

Конкурентоспроможність промисловості як найважливішого сектора національної економіки формується під впливом нарощування конкурентних переваг інших рівнів конкурентоспроможності, що їй передують. Одним з найважливіших рівнів формування конкурентоспроможності вітчизняного виробництва є організація внутрішньовиробничої діяльності промислових підприємств, до якої входить зокрема й організація ефективних внутрішньовиробничих перевезень на крупних промислових підприємствах, що утворюють бюджет країни. Актуальність досліджуваної теми зумовлена тим, що головне завдання системи управління внутрішньовиробничими перевезеннями вантажів на промислових підприємствах є підвищення ефективності її функціонування за рахунок оптимізації структури системи управління внутрішньовиробничими перевезеннями вантажів, застосування сучасних організаційних форм і технологій, удосконалення правових норм і підвищення ролі керівних органів системи, які відповідатимуть сучасним вимогам ринку. Впровадження сучасних логістичних концепцій та систем є одним із стратегічних рішень підвищення конкурентоздатності вітчизняних підприємств промисловості. В якості завдання для досягнення мети дослідження виступав аналіз процесу організації внутрішньовиробничих перевезень на промисловому підприємстві. В якості результатів проведеного дослідження розглянута система внутрішньовиробничих перевезень вантажів на одному з передових промислових підприємств країни – ПАТ «Запоріжсталь» та запропоновані шляхи підвищення її ефективності, визначені перспективні напрямки підвищення ефективності організації внутрішньовиробничих перевезень вантажів на промислових підприємствах в умовах сучасного ринку.Конкурентоспособность промышленности как важнейшего сектора национальной экономики формируется под влиянием наращивания конкурентных преимуществ других уровней конкурентоспособности, которые ему предшествуют. Одним из важнейших уровней формирования конкурентоспособности отечественного производства является организация внутрипроизводственной деятельности промышленных предприятий, в которую входит, в том числе, и организация эффективных внутрипроизводственных перевозок на крупных промышленных предприятиях, образующих бюджет страны. Актуальность исследуемой темы обусловлена тем, что главная задача системы управления внутрипроизводственными перевозками грузов на промышленных предприятиях является повышение эффективности ее функционирования за счет оптимизации структуры системы управления внутрипроизводственными перевозками грузов, применения современных организационных форм и технологий, совершенствования правовых норм и роли руководящих органов системы, отвечающие современным требованиям рынка. Внедрение современных логистических концепций и систем является одним из стратегических решений повышения конкурентоспособности отечественных предприятий промышленности. Целью данного исследования является разработка рекомендаций по повышению эффективности системы организации внутрипроизводственных перевозок грузов на отечественных промышленных предприятиях. В качестве задачи для достижения цели исследования выступал анализ процесса организации внутрипроизводственных перевозок на промышленном предприятии. В качестве результатов проведенного исследования рассмотрена система внутрипроизводственных перевозок грузов на одном из передовых промышленных предприятий страны – ПАО «Запорожсталь» и предложены пути повышения ее эффективности, определены перспективные направления повышения эффективности организации внутрипроизводственных перевозок грузов на промышленных предприятиях в условиях современного рынка.The competitiveness of industry as the most important sector of the national economy is formed under the influence of increasing the competitive advantages of other levels of competitiveness that precede it. One of the most important levels in the formation of competitiveness of domestic production is the organization of intra-production activities of industrial enterprises, which includes, inter alia, the organization of efficient intra-production transportation at large industrial enterprises that form the country's budget. The relevance of the topic is due to the fact that the main task of the management system for intra-product transportation of goods at industrial enterprises is to increase the efficiency of its functioning by optimizing the structure of the management system of intra-production transportation of goods, applying modern organizational forms and technologies, improving legal norms and the role of managing bodies of the system that meet modern market requirements. The introduction of modern logistics concepts and systems is one of the strategic decisions to increase the competitiveness of domestic industrial enterprises. The purpose of this study is the development of recommendations to improve the efficiency of the system of intra-production transportation of goods organization at domestic industrial enterprises. As the research results, the system of intra-production transportation of goods at one of the country's leading industrial enterprises – Zaporizhstal PJSC was analyzed, ways to increase its efficiency were suggested, perspective areas to increase the efficiency of intra-production transportation of goods organization at industrial enterprises in the modern market were identified.The authors received no direct funding for this research

Hranidbena i mesna svojstva mladih svinja različitog intenziteta formiranja u ranoj ontogenezi i unutarpasminske diferencijacije prema genu za melanokortin 4 (Mc4r) receptor

The aim of this study was to investigate young pig fattening and meat quality due to the varying formation intensities in early on- togenesis and two genotypes based on the mel- anocortin receptor 4 (Mc4r) gene. To calculate the correlations between traits and the econom- ic efficiency of using animals of experimental groups in industrial complex conditions, the assessment of animals for fattening and meat quality examined the following characteris- tics: average daily live weight gain during the control fattening period in grams; age of reaching 100 kg live weight in days, chilled car- cass length in centimetres; length of the bacon half of the cooled carcass in centimetres; lard thickness at the thoracic vertebrae T6-T7 in millimetres. Further, the biometric processing of research results and calculation of the eco- nomic efficiency was performed. Young pigs of the controlled population met the requirements of the 1st class and the elite class for fattening and meat qualities. In examining the interbreed differentiation of large white breed animals, the melanocortin 4 receptor (Mc4r) gene deter- mined that the Mc4rAG genotype outperformed the Mc4r AA genotype for average daily live weight gain, age at live weight of 100 kg, lard thickness at T6-T7, and chilled carcass length by an average of 4.50%. The difference between groups for the Tyler B\u27s index was 11.82 points, and according to the average daily increase in live weight, the disparity between young pigs of interbreed differentiation according to the formation intensity index was 4.69%, the age of reaching 100 kg live weight was 3.10%, and the chilled carcass length was 1.23%. The num- ber of reliable connections between fattening and meat qualities, and the formation inten- sity and Tyler B indices was 75.0%, indicating their promise for use in selection and breeding work. The maximum increase in additional production was obtained from young pigs of the Mc4r AG genotype (+2.71%) and of group I, in which the formation intensity index ranged from 0.935 to 1.087 points (+2.65%).Cilj je ovog rada bio istražiti tovne i mesne kvalitete mladih svinja različitog intenziteta formiranja u ranoj ontogenezi i različitih genotipova prema genu za melanokortin receptor 4 (Mc4r); izračunati razinu korelacije između svojstava, kao i ekonomsku učinkovitost korištenja životinja pokusnih skupina u uvjetima industrijskog kompleksa. Ocjenjivanje životinja za tov i kvaliteta mesa provedeni su uzimajući u obzir sljedeće značajnosti: prosječni dnevni prirast žive vage u razdoblju kontrolnog tova, g; dob dostizanja 100 kg žive vage, broju dana, duljina ohlađenog trupa u cm; duljina polovice slanine ohlađenog trupa u cm; debljina slanine na razini 6-7 torakalnih kralježaka u mm. Biometrijska obrada rezultata istraživanja i izračun ekonomske učinkovitosti rezultata istraživanja provedeni su prema općeprihvaćenim metodama. Utvrđeno je da mlade svinje kontrolirane populacije u tovu i kvaliteti mesa zadovoljavaju uvjete I. klase i elitnog razreda. Uzimajući u obzir unutarpasminsku diferencijaciju velikih bijelih pasmina, genom za melanokortin 4 receptor (Mc4r) utvrđeno je sljedeće: mlade svinje genotipa Mc4r AG nadmašuju vršnjake genotipa Mc4r AA po prosječnom dnevnom prirastu žive vage, dobi u kojoj je živa vaga 100 kg, debljini sala na razini 6-7 torakalnih kralješaka i duljini ohlađenog trupa za prosjek od 4,50 %. Razlika između skupina prema indeksu Tylera B. iznosi 11,82 boda (td=3,70;P<0,01). Prema prosječnom dnevnom prirastu žive mase, razlika između mladih svinja različite unutarpasminske diferencijacije prema indeksu “intenzitet formiranja” je 4,69 %, dob dostizanja 100 kg žive vage je 3,10 %, a duljina ohlađenog trupa iznosi 1,23 %. Broj pouzdanih veza između tovnih i mesnih kvaliteta, kao i indeksa „intenzitet formiranja“ i Tyler B. iznosi 75,0 %, što ukazuje na njihovu primjenu u selekcijsko-oplodnom radu. Najveće povećanje dodatnog uzgoja ostvareno je kod mladih svinja genotipa Mc4r AG (+2,71 %) i životinja I. skupine, kod kojih se indeks “intenziteta formiranja” kreće od 0,935 do 1,087 bodova (+2,65 %)

Business Risk in Changing Dynamics of Global Village 2

The monograph is prepared based on the presentations and discussions made at the II International Conference “BUSINESS RISK IN CHANGING DYNAMICS OF GLOBAL VILLAGE (BRCDGV 2019)”, November, 7th-08th, 2019, in Ternopil, Ukraine. The aim of this scientific international conference is to provide a platform for professional debate with the participation of experts from around the globe in order to identify & analyze risks and opportunities in today’s global business, and specifically in Ukraine. The conference will provide a framework for researchers, business elites and decision makers to uplift the business ties and minimise the risk for creating a better world and better Ukraine.The Conference is designed to call experts around the globe from different sectors of practices which are effected by globalization and watching changes in Europe as well as in Ukraine. It is an excellent platform for interactions and communication between academicians, corporate representatives, policy makers, representatives of organizations and community, as well as individuals being the part of this globalized world. The 1st edition of this conference was held at the University of Applied Sciences in Nysa, Poland (2017); the 2nd edition took place at Ternopil Ivan Puluj National Technical University, Ukraine (2019); the 3rd edition will be organized at Patna University, India (2020) in cooperation with Indo-European Education Foundation (IEEF, Poland) and its partner universities from Poland, India, Europe and other part of the world.Under modern conditions of globalization nowadays, economic activity is undergoing changes. Innovative technologies, new forms of business, dynamic changes taking place in the world today result in the emergence of the necessity to minimize risks in order to maximize benefits. The cooperation between experts from different fields with the aim to ensure sustainable growth – policymakers, scientists, universities representatives and business elites is essential nowadays. With the purpose to bring them together and discuss the main issues of todays’ global world this conference took place in Ternopil, Ukraine. As Ukraine is now passing through a dynamic period of changes, recommendations coming up from such discussions can be very beneficial for building stronger society and meet the risks globalization brings up. This monograph provides a useful review of economic, financial and policy issues in the context of globalization processes and has proven extremely popular with practitioners and industry advisors. This edition is given the continued high demand and interest for experts form different areas working on diminishing of business risks wishing to keep abreast of current thinking on this subject. According to many experts process of managing risks is currently one of the most relevant business technologies and at the same time it is a complex process which requires ground knowledge in the research field and practical experience. The popularity of business risks management is due to objective reasons such as dynamics of society, interconnections and interdependence between different players in the society, increasing role of human capital in the country’s sustainable developmen

EUNIS Habitat Classification: Expert system, characteristic species combinations and distribution maps of European habitats

Aim: The EUNIS Habitat Classification is a widely used reference framework for European habitat types (habitats), but it lacks formal definitions of individual habitats that would enable their unequivocal identification. Our goal was to develop a tool for assigning vegetation‐plot records to the habitats of the EUNIS system, use it to classify a European vegetation‐plot database, and compile statistically‐derived characteristic species combinations and distribution maps for these habitats. Location: Europe. Methods: We developed the classification expert system EUNIS‐ESy, which contains definitions of individual EUNIS habitats based on their species composition and geographic location. Each habitat was formally defined as a formula in a computer language combining algebraic and set‐theoretic concepts with formal logical operators. We applied this expert system to classify 1,261,373 vegetation plots from the European Vegetation Archive (EVA) and other databases. Then we determined diagnostic, constant and dominant species for each habitat by calculating species‐to‐habitat fidelity and constancy (occurrence frequency) in the classified data set. Finally, we mapped the plot locations for each habitat. Results: Formal definitions were developed for 199 habitats at Level 3 of the EUNIS hierarchy, including 25 coastal, 18 wetland, 55 grassland, 43 shrubland, 46 forest and 12 man‐made habitats. The expert system classified 1,125,121 vegetation plots to these habitat groups and 73,188 to other habitats, while 63,064 plots remained unclassified or were classified to more than one habitat. Data on each habitat were summarized in factsheets containing habitat description, distribution map, corresponding syntaxa and characteristic species combination. Conclusions: EUNIS habitats were characterized for the first time in terms of their species composition and distribution, based on a classification of a European database of vegetation plots using the newly developed electronic expert system EUNIS‐ESy. The data provided and the expert system have considerable potential for future use in European nature conservation planning, monitoring and assessment