E-WOM Intentions towards Social Media Messages

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect on the relationship between attitude and eWOM intention or a direct impact on eWOM intention. These findings indicate the importance of identifying key shopping motivations of customers who frequent a brand’s social media pages. In this way brands may fashion appropriate social media messages that may result in higher eWOM. Brands should also focus social media messages towards all social media followers not just those customers active on the social media pages, as a higher social media involvement does not necessarily indicate a greater likelihood of eWOM

Perceived Stress Levels May Impact Upper Extremity Function Among Women Treated for Breast Cancer

Purpose/Hypothesis: Women treated for breast cancer report ongoing upper extremity disability with functional limitations; however, objective measures do not appear to explain the extent of perceived dysfunction. The purpose of this study was to investigate the relationship between perceived stress level, fear of physical activity, self-reported upper extremity function, and objective measures of upper extremity function including range of motion (ROM), strength, and muscular endurance, among women treated for breast cancer. Number of Subjects: 25 Materials/Methods: Women diagnosed with stage I-III breast cancer in the past 12-60 months were evaluated using the Disabilities of the Arm, Shoulder and Hand (DASH), Perceived Stress Scale (PSS), Fear of Physical Activity/Exercise Scale - Breast Cancer (FPAX-B), and the Functional Assessment of Cancer Therapy for Breast Cancer (FACT-B). Bilateral arm flexion, external rotation, and internal rotation ROM and strength were measured with a digital inclinometer and a hand held dynamometer fixed to a stationary device. Bilateral arm muscle endurance was measured using the Upper Limb Lift Test. Descriptive statistics were calculated for all variables and relationships between the PSS, FPAX-B, FACT-B and the DASH and objective measures were analyzed with Pearson’s r. Results: The mean age of participants was 52 (range 31-68), with a mean BMI of 28.07 (SD= 6.6). The mean ROM of shoulder flexion was ≥147°, ER ≥85°, and IR ≥70°. The PSS, FPAX-B, and FACT-B were significantly correlated (p=0.000) with the DASH (r= -.739; r= -.717 and r= .779 respectively). No significant correlation was found between any of the self-reported measures and the objective ROM, strength, or muscular endurance measures. Conclusions: The experience of stress and fear of physical activity appear to result in lower levels of self-reported upper extremity function despite adequate motion, strength, and muscular endurance. Perceived stress and other cognitive constructs may explain the apparent difference between objective and perceived measures of function currently observed in this population. Further exploration into the cognitive and psychological effect of a breast cancer diagnosis and the associated impact on self-perceived function is warranted. Clinical Relevance: Investigating the impact of stress and fear of physical activity on self-perceived upper extremity function in women treated for breast cancer may help clinicians identify and address barriers to recovery for this population

Magnetic Field Structure of the Large Magellanic Cloud from Faraday Rotation Measures of Diffuse Polarized Emission

We present a study of the magnetic field of the Large Magellanic Cloud (LMC), carried out using diffuse polarized synchrotron emission data at 1.4 GHz acquired at the Parkes Radio Telescope and the Australia Telescope Compact Array. The observed diffuse polarized emission is likely to originate above the LMC disk on the near side of the galaxy. Consistent negative rotation measures (RMs) derived from the diffuse emission indicate that the line-of-sight magnetic field in the LMC's near-side halo is directed coherently away from us. In combination with RMs of extragalactic sources that lie behind the galaxy, we show that the LMC's large scale magnetic field is likely to be of quadrupolar geometry, consistent with the prediction of dynamo theory. On smaller scales, we identify two brightly polarized filaments southeast of the LMC, associated with neutral hydrogen arms. The filaments' magnetic field potentially aligns with the direction towards the Small Magellanic Cloud. We suggest that tidal interactions between the Small and the Large Magellanic Clouds in the past 10^9 years is likely to have shaped the magnetic field in these filaments.Comment: 42 pages, 22 figures, 2 tables. Accepted for publication in ApJ. Electronic version of Table 2 is available via email from the first autho

A Spitzer IRS Survey of NGC 1333: Insights into disk evolution from a very young cluster

We report on the {\lambda} = 5-36{\mu}m Spitzer Infrared Spectrograph spectra of 79 young stellar objects in the very young nearby cluster NGC 1333. NGC 1333's youth enables the study of early protoplanetary disk properties, such as the degree of settling as well as the formation of gaps and clearings. We construct spectral energy distributions (SEDs) using our IRS data as well as published photometry and classify our sample into SED classes. Using "extinction-free" spectral indices, we determine whether the disk, envelope, or photosphere dominates the spectrum. We analyze the dereddened spectra of objects which show disk dominated emission using spectral indices and properties of silicate features in order to study the vertical and radial structure of protoplanetary disks in NGC 1333. At least nine objects in our sample of NGC 1333 show signs of large (several AU) radial gaps or clearings in their inner disk. Disks with radial gaps in NGC 1333 show more-nearly pristine silicate dust than their radially continuous counterparts. We compare properties of disks in NGC 1333 to those in three other well studied regions, Taurus-Auriga, Ophiuchus and Chamaeleon I, and find no difference in their degree of sedimentation and dust processing.Comment: 67 pages, 20 figures, accepted to The Astrophysical Journal Supplement Serie

Variation in host home range size decreases rabies vaccination effectiveness by increasing the spatial spread of rabies virus

Animal movement influences the spatial spread of directly transmitted wildlife disease through host-host contact structure. Wildlife disease hosts vary in home range- associated foraging and social behaviours, which may increase the spread and intensity of disease outbreaks. The consequences of variation in host home range movement and space use on wildlife disease dynamics are poorly understood, but could help to predict disease spread and determine more effective disease management strategies. We developed a spatially explicit individual-based model to examine the effect of spatiotemporal variation in host home range size on the spatial spread rate, persistence and incidence of rabies virus (RABV) in raccoons (Procyon lotor). We tested the hypothesis that variation in home range size increases RABV spread and decreases vaccination effectiveness in host populations following pathogen invasion into a vaccination zone. We simulated raccoon demography and RABV dynamics across a range of magnitudes and variances in weekly home range size for raccoons. We examined how variable home range size influenced the relative effectiveness of three components of oral rabies vaccination (ORV) programmes targeting raccoons—timing and frequency of bait delivery, width of the ORV zone and proportion of hosts immunized. Variability in weekly home range size increased RABV spread rates by 1.2-fold to 5.2-fold compared to simulations that assumed a fixed home range size. More variable host home range sizes decreased relative vaccination effectiveness by 71% compared to less variable host home range sizes under conventional vaccination conditions. We found that vaccination timing was more influential for vaccination effectiveness than vaccination frequency or vaccination zone width. Our results suggest that variation in wildlife home range movement behaviour increases the spatial spread and incidence of RABV. Our vaccination results underscore the importance of prioritizing individual-level space use and movement data collection to understand wildlife disease dynamics and plan their effective control and elimination

Temporal isolation of neural processes underlying face preference decisions

Decisions about whether we like someone are often made so rapidly from first impressions that it is difficult to examine the engagement of neural structures at specific points in time. Here, we used a temporally extended decision-making paradigm to examine brain activation with functional MRI (fMRI) at sequential stages of the decision-making process. Activity in reward-related brain structures—the nucleus accumbens (NAC) and orbitofrontal cortex (OFC)—was found to occur at temporally dissociable phases while subjects decided which of two unfamiliar faces they preferred. Increases in activation in the OFC occurred late in the trial, consistent with a role for this area in computing the decision of which face to choose. Signal increases in the NAC occurred early in the trial, consistent with a role for this area in initial preference formation. Moreover, early signal increases in the NAC also occurred while subjects performed a control task (judging face roundness) when these data were analyzed on the basis of which of those faces were subsequently chosen as preferred in a later task. The findings support a model in which rapid, automatic engagement of the NAC conveys a preference signal to the OFC, which in turn is used to guide choice

Differential in-gel electrophoresis (DIGE): The key to finding the 4936 factor? [abstract]

Abstract only availableThere are many species of plants that do not accept their own or closely related pollen. This self-incompatibility (SI), is seen in members of the genus Nicotiana. There are three proteins that are known to be required for SI to function in the pistil: S-RNase, 120K and HT-B. We discovered a mutation segregating in a population of otherwise SI plants that prevents SI from functioning in the pistil. Plants that display normal SI are called Rejectors (because they reject their own pollen), and mutants are called Acceptors (because they accept their own pollen). Acceptors show normal expression of S-RNase, 120K, and HT-B. The factor responsible for the mutation was named the 4936 Factor after the population in which it was first discovered. In order to Identify the 4936 Factor, I have used the DIGE method. Total protein extracts from Acceptor and Rejector pistils are stained with two different fluorophores and run in the same two-dimensional gel. By separating proteins both by size and isoelectric point, one can search for differences in the expression level or presence/absence of a particular protein. Therefore, a protein that is present in the rejector color, but not in the acceptor color, is a good candidate for further investigation as the 4936 Factor.MU Monsanto Undergraduate Research Fellowshi

The Spitzer Infrared Spectrograph Survey of T Tauri Stars in Taurus

We present 161 Spitzer Infrared Spectrograph (IRS) spectra of T Tauri stars and young brown dwarfs in the Taurus star-forming region. All of the targets were selected based on their infrared excess and are therefore surrounded by protoplanetary disks; they form the complete sample of all available IRS spectra of T Tauri stars with infrared excesses in Taurus. We also present the IRS spectra of seven Class 0/I objects in Taurus to complete the sample of available IRS spectra of protostars in Taurus. We use spectral indices that are not significantly affected by extinction to distinguish between envelope-and disk-dominated objects. Together with data from the literature, we construct spectral energy distributions for all objects in our sample. With spectral indices derived from the IRS spectra we infer disk properties such as dust settling and the presence of inner disk holes and gaps. We find a transitional disk frequency, which is based on objects with unusually large 13-31 mu m spectral indices indicative of a wall surrounding an inner disk hole, of about 3%, and a frequency of about 20% for objects with unusually large 10 mu m features, which could indicate disk gaps. The shape and strength of the 10 mu m silicate emission feature suggests weaker 10 mu m emission and more processed dust for very low mass objects and brown dwarfs (spectral types M6-M9). These objects also display weaker infrared excess emission from their disks, but do not appear to have more settled disks than their higher-mass counterparts. We find no difference for the spectral indices and properties of the dust between single and multiple systems.NASANASA through JPL/CaltechNASA through the Spitzer Space TelescopeNational Science Foundation AST-0544588, 0901947Pennsylvania State UniversityEberly College of SciencePennsylvania Space Grant ConsortiumNSFAstronom