The role of corporates in creating sustainable Olympic legacies

The Olympic Games is a major stimulus for increased tourism. In recent years there have been greater calls for this and other mega events to leave sustainable positive legacies for the host city, partly to offset the massive cost of hosting. To date, little consideration has been afforded to the role of corporates might play in contributing to event legacies. This gap is compounded by the lack of research examining stakeholder engagement in legacy planning more generally. This paper adopts Holmes, Hughes, Mair and Carlsen’s (2015) sustainable event legacy timeline to conceptualise how corporates through the Corporate Social Responsibility (CSR) initiatives of sponsorship and employee volunteering can engage across the Olympic event planning cycle to generate volunteering legacies. Drawing upon a comparative study of the Sydney 2000 and London 2012 Olympic Games, tentative evidence of corporate engagement was noted but for the most part it was fragmented and CSR initiatives primarily focused on the immediate planning and delivery stages of the event cycle. The paper advances new knowledge of how volunteering legacies can be generated through the best practice engagement of corporates as key stakeholders involved in legacy planning and governance across the Olympic planning cycle

The Olympic Games in Japan and East Asia: Images and Legacies: An Introduction

Introduction to The International Journal of Japanese Sociology Special Issue: 'The Olympic Games in Japan and East Asia: Images and Legacies,' edited by Mike Featherstone & Tomoko Tamar

’Team GB’ and London 2012: The Paradox of National and Global Identities

This article explores the problems associated with ’national identity’ in the UK and examines the tensions arising between the international and local dimensions of the games through examples of domestic (UK) and international (Brazil, Chicago) media coverage of the key debates relating to London’s period of preparation. The chapter proposes a conception of London 2012 as exemplar of an event poised to generate insights and experiences connected to a new politics of ’cosmopolitan’ identity; insights central to grasping the cultural politics of contemporary urban development-and the paradoxes of national identity in current discourses of Olympism. Properly speaking, cosmopolitanism suits those people who have no country, while internationalism should be the state of mind of those who love their country above all, who seek to draw to it the friendship of foreigners by professing for the countries of those foreigners an intelligent and enlightened sympathy. © 2010 Taylor & Francis

Score a goal for climate: Assessing the carbon footprint of travel patterns of the English Premier League clubs

Football is the most popular sport, globally and in the United Kingdom. However it generates a range of negative environmental impacts, such as climate change, due to an extensive amount of travel involved. The growing contribution of football clubs to the global carbon footprint has been recognised, but never consistently assessed. This study assesses the carbon footprint of the English Premier League (EPL)clubs, using the patterns of their domestic travel in the 2016/2017 season as a proxy for analysis. The study shows that, within the 2016/17 season, the EPL clubs produced circa 1134 tonnes of CO 2- eq. as a result of their travel, where transportation accounts for 61% of the carbon footprint. To reduce this carbon footprint, a careful review of the current corporate travel and procurement practices in the EPL clubs is necessary. This is in order to optimise the travel itineraries, prioritise more climate-benign modes of transport and contract budget accommodation providers with the ‘green’ credentials

London 2012 (Re)calling: Youth memories and Olympic ‘legacy’ ether in the hinterland

Engendering interest and support among young people was a key strategy for the organisers of the London 2012 Olympic Games. Part of the approach entailed promoting the event as a context and inspirational catalyst to propel young people's proclivities toward, and enduring participation in, sport and physical activity. Although a variety of participatory platforms were entertained, the discipline of physical education remained a favoured space in which enduring Olympic imperatives could be amalgamated with government policy objectives. In this paper data are presented taken from the initial three years of a longitudinal study on young people's engagement with the London 2012 Olympic Games, sport, physical activity and physical education within the UK's West Midlands region. Memory scholarship is brought together with Olympic critiques, legacy debates, youth work and discussions about physical education to conceptualise participants' anticipations and recollections of the London 2012 Olympic Games as a triptych of narrative fragments: each provides insights regarding youth experiences and the remnants of Olympic ether in the country's hinterland. The paper offers a means subsequently to think differently about how we might play with the qualitative sociological/historiographical moments (experiences, voices, accounts, stories, etc.) that we capture in and through our work

Playing on common ground: Spaces of sport, education and corporate connectivity, contestation and creativity

In this article we examine connectivities within the ‘messy’ organizational commons of sport, education and corporate partnerships. As scholars forewarn, there are currently key stakeholders within the commons that that have set agendas, occupied ideological and physical terrain, and legitimized a presence and authority. The intertwining of organizations here is an evident function of an increased symbiosis between sport, education and governmental and non-governmental stakeholders to carve out significant sector spaces, and exert authority and power over the creation, implementation and ownership ‘collaborative’ and intersectional work. Drawing on spatial theorists, Henri Lefebvre and Yi Fu Tuan, and examples from FIFA and the IOC, we present a conceptual framework of global stakeholder relations. Focusing of processes of thought, production and action, we offer an intersectional critique of the nuances of Sport–Corporate–Education nexus and consider possibilities and potential for sport education spaces to be reconfigured ane

London 2012: 'Race' matters and the East End

This article examines legacy claims made by a range of agencies and organizations involved in the London 2012 Olympic Development Programme, and specifically the notion that this will inevitably lead to the regeneration of communities. We advocate the application of critical race theory (CRT) to provide an article that argues that ‘race’ matters in Olympic legacy discourses. We identify the shortcomings of the rhetoric of legacy Olympic-speak and its dissonance with the micro-detail of accumulated historical factors, experiences and day-to-day routines for these communities. It is argued here that single-mega-event policies cannot be the answer to entrenched racial inequalities in sport though they can contribute to alleviating many issues. In shifting ‘race’ from the periphery to the centre, CRT ensures that at the very least these issues are considered alongside others. The notion of ‘community’ is critiqued to the point that slippery legacy discourses become transparent. Ideologies are neither value-free and neutral nor ahistorical as the use of interest convergence here reasonably outlines more than altruism in the agendas underpinning the bid for the London 2012 Games. If lasting legacy is to be achieved, then broader social, cultural and historical factors need to be fully considered by policymakers or policy gaps will be further perpetuated