6 research outputs found
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Source effects in the micro-mobilization of collective action via social media
Research has shown that micro-mobilization efforts that invoke social media rely heavily on the influence of personal networks to motivate collective action participation. This study examines whether this trend applies (a) to networks of different levels of personalness, (b) to causes and organizations which people are either unaware of or not affiliated with, and (c) how personal networks affect people's willingness to participate in online versus offline forms of collective action, when personal dispositional factors (activism- and issue involvement, perceived self-, technological-, and group efficacies) are considered. An experiment (N = 315) tested whether calls-to-action by different sources via social media (close personal networks v. distant social networks v. organization officials) influence individualsâ willingness to publicly express support online through social media-based collective activities (e.g. commenting, hyperlinking, âLikingâ, etc.) and offline activities (e.g. demonstrations, donning campaign materials, etc.). Findings are leveraged to provide practical insight and to inform theoretical development in these domains
âLaunchingâ a new nation: The unfolding brand of South Sudan
In June 2011 South Sudan joined the United Nations as a new state, marking the final stage of years of struggle for independence. Its secession is witness to the potential of regions with no historic claims of statehood to achieve independence. This unique situation gives researchers the opportunity to explore how the brand of a nation comes into existence. This article traces how the brand of a new nation has unfolded in the case of South Sudan and analyzes how that brand was written into existence by international news media. This exploratory case study approach is based on inductive content analysis research processes founded on grounded theory. The research brings new insights to research of nation brands in their very early stages