303 research outputs found
Designing musical soundtracks for Brain Controlled Interface (BCI) systems
This paper presents research based on the creation and development of two Brain Controlled Interface (BCI) based film experiences. The focus of this research is primarily on the audio in the films; the way that the overall experiences were designed, the ways in which the soundtracks were specifically developed for the experiences and the ways in which the audience perceived the use of the soundtrack in the film. Unlike traditional soundtracks the adaptive nature of the audio means that there are multiple parts that can be interacted with and combined at specific moments. The design of such adaptive audio systems is something that is yet to be fully understood and this paper goes someway to presenting our initial findings. We think that this research will be of interest and excite the Audio-HCI community
The allure of otherness: transnational cult film fandom and the exoticist assumption
Academic scholarship addressing transnational cult fandom, particularly Western cult fans forming attachments to films outside their cultures, has frequently addressed the issue of exoticism. Much attention has been paid to how Western fans are problematically drawn to artefacts outside of their own cultures because of exotic qualities, resulting in a shallow and often condescending appreciation of such films. In this article, I critique a number of such articles for merely assuming such processes without proffering sufficient supporting evidence. In fact, I argue that a number of such exotic-oriented critiques of transnational cultism are actually guilty of practising what they preach against: an insufficient contextualization of fandom and a tendency to downplay the messiness of empirical data in favour of generalized abstractions. Further, I argue that the constant critique of fans as avoiding contextualization has not only been overstated but stringently used as a yardstick to denigrate fan engagements with texts as improper. As such, fans are often âotheredâ within such articles, a process mirroring the ways they are accused of othering distant cultural artefacts
Observing Human Mobility Internationally During COVID-19
This article analyzes visual data captured from five countries and three U.S. states to evaluate the effectiveness of lockdown policies for reducing the spread of COVID-19. The main challenge is the scale: nearly six million images are analyzed to observe how people respond to the policy changes
UV-visible and NMR spectroscopic studies of colorimetric thiosemicarbazide anion sensors
Four model thiosemicarbazide anion chemosensors containing three N
â
H bonds, substituted with phenyl
and/or 4-nitrophenyl units, were synthesised and studied for their anion binding abilities with hydroxide,
fl
uoride, acetate, dihydrogen phosphate and chloride. The anion binding properties were studied in
DMSO and 9 : 1 DMSO
â
H
2
O by UV-visible absorption and
1
H/
13
C/
15
N NMR spectroscopic techniques and
corroborated with DFT studies. Signi
fi
cant changes were observed in the UV-visible absorption spectra
with all anions, except for chloride, accompanied by dramatic colour changes visible to the naked eye.
These changes were determined to be due to the deprotonation of the central N
â
H proton and not due
to hydrogen bonding based on
1
H/
15
N NMR titration studies with acetate in DMSO-
d
6
â
0.5% water. Direct
evidence for deprotonation was con
fi
rmed by the disappearance of the central thiourea proton and the
formation of acetic acid. DFT and charge distribution calculations suggest that for all four compounds the
central N
â
H proton is the most acidic. Hence, the anion chemosensors operate by a deprotonation
mechanism of the central N
â
H proton rather than by hydrogen bonding as is often reported
Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero
The use of rhetoric in advertising research has been steadily gaining momentum since the 1980âs. Coupled with an increased interest in multimodality and the multiple interactions among verbal, pictorial and auditory registers, as structural components of an ad filmic text, the hermeneutic tools furnished by traditional rhetoric have been expanded and elaborated. This paper addresses the fundamental question of how ad filmic texts assume signification from a multimodal rhetorical point of view, by engaging in a fruitful dialogue with various research streams within the wider semiotic discipline and consumer research. By critically addressing the context of analysis of a multimodal ad text in the course of the argumentation deployed by different approaches, such as Social Semiotics (Kress/Leeuwen 2001), Film Semiotics (i.e. Metz 1982, Carroll 1980, Branigan 1982), Visual Semiotics (i.e. Sonesson 2008; 2010, Eco 1972;1976;1986, Groupe " 1992), Consumer Research (i.e. Mick/McQuarrie 1999; 2004, Philips 2003, Scott 1994), the relative merits of a structuralist approach that prioritizes the distinction between local and general degree zero, as put forward by Groupe " (1992), are highlighted. Furthermore, the modes whereby rhetorical transformations are enacted are outlined, with view to deepening the conceptual tackling of degree zero of signification, while addressing its applicability to branding discourse and multimodal ad texts
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