La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter

The author present the first results from a study examining the effects of ambient scent in a cloth shop. The results indicate that the presence of a lavender scent have an impact on affectives, cognitives responses and behavior. Results are commented and some guidelines for managers are discussed

Fatigue assessment of steel rollers by means of the local energy

This paper aims to analyses the fatigue behavior of steel rollers using the average strain energy density (SED) criterion. Considering the variability of the V-notch opening angle, a simple scalar quantity, i.e. the value of the strain energy density averaged in a control volume surrounding the notch tip, has been introduced to overcome the complexities in failure assessment of this component. The strain energy is obtained using close form solutions based on the relevant Notch Stress Intensity Factors (NSIF) for modes I, II and III. Referring to the conventional arc welding processes, the radius of the control volume is carefully identified with reference to conventional arc welding processes being equal to 0.28 mm for welded joints made of steel. In this paper firstly the employed methodology for the fatigue assessment is described and then the first synthesis of fatigue data by means of local SED for a specific geometry is shown

Brand Suicide? Memory and Liking of Negative Brand Names

Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to nonnegative brand names, negative brand names and their associated logos are better recognised. Studies 2 and 3 demonstrate that negative valence of a brand name tends to have a detrimental influence on product evaluation with evaluations worsening as negative valence increases. However, evaluation is also dependent on brand name arousal, with high arousal brand names resulting in more positive evaluations, such that moderately negative brand names are equally as attractive as some non-negative brand names. Study 3 shows evidence for affective habituation, whereby the effects of negative valence reduce with repeated exposures to some classes of negative brand name

CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN

The purpose of the current research is to determine the influence of creative marketing strategies and effective execution on business unit performance. Moreover, strategic orientation and environmental uncertainty are used as moderating variables. Data are collected from 368 key informants working in Fast-Moving Consumer Goods (FMCG), banking, pharmaceutical, chemical, insurance, and engineering industries using a multi-stage random sampling technique. Factor analysis and multiple hierarchal regressions are used to test the study hypotheses. The results indicate that creative marketing strategy and effective execution are positively associated with business performance. Moreover, environmental uncertainty and strategic orientation play a moderating role in the above relationships

Conceptualizing and measuring strategy implementation – a multi-dimensional view

Through quantitative methodological approaches for studying the strategic management and planning process, analysis of data from 208 senior managers involved in strategy processes within ten UK industrial sectors provides evidence on the measurement properties of a multi-dimensional instrument that assesses ten dimensions of strategy implementation. Using exploratory factor analysis, results indicate the sub-constructs (the ten dimensions) are uni-dimensional factors with acceptable reliability and validity; whilst using three additional measures, and correlation and hierarchical regression analysis, the nomological validity for the multi-dimensional strategy implementation construct was established. Relative importance of ten strategy implementation dimensions (activities) for practicing managers is highlighted, with the mutually and combinative effects drawing conclusion that senior management involvement leads the way among the ten key identified activities vital for successful strategy implementation

Fatigue assessment of steel rollers by means of the local energy

This paper aims to analyses the fatigue behavior of steel rollers using the average strain energy density (SED) criterion. Considering the variability of the V-notch opening angle, a simple scalar quantity, i.e. the value of the strain energy density averaged in a control volume surrounding the notch tip, has been introduced to overcome the complexities in failure assessment of this component. The strain energy is obtained using close form solutions based on the relevant Notch Stress Intensity Factors (NSIF) for modes I, II and III. Referring to the conventional arc welding processes, the radius of the control volume is carefully identified with reference to conventional arc welding processes being equal to 0.28 mm for welded joints made of steel. In this paper firstly the employed methodology for the fatigue assessment is described and then the first synthesis of fatigue data by means of local SED for a specific geometry is shown

Modelling and fatigue assessment of steel rollers with failure occurring at the weld root based on the local strain energy

AbstractWeldments geometry with failures occurring at the weld toe or at the weld root cannot, by its nature, be precisely defined. Parameters such as bead shape and toe or root radius vary from joint to joint even in well-controlled manufacturing operations. The worst case configuration can be achieved by modelling as a sharp, zero radius, notch both the toe and the weld root. The intensity of asymptotic stress distributions obeying Williams’ solution are quantified by means of the Notch Stress Intensity Factors (NSIFs). For steel welded joints with failures originated from the weld roots, where the lack of penetration zone is treated as a crack-like notch, units for NSIFs are the same as conventional SIF used in LEFM. The different dimensionality of NSIFs for different notch opening angles does not allow a direct comparison of failures occurring at the weld toe or at the weld root. In order to overcome the problem related to the variability of the V-notch opening angle, a simple scalar quantity, i.e. the value of the strain energy density averaged in the structural volume surrounding the notch tip, has been introduced. This energy is given in closed form on the basis of the relevant NSIFs for modes I, II and III. The radius RC of the averaging zone is carefully identified with reference to conventional arc welding processes being equal to 0.28 mm for welded joints made of steel.The local-energy based criterion is applied here to steel welded rollers produced by Rulmeca subjected to prevailing mode I (with failures at the weld root). The aim of the paper is firstly to describe the employed methodology for the fatigue assessment and secondly to show the first synthesis of fatigue data by means of local SED for a specific geometry