Influencing interaction: Development of the design with intent method

Persuasive Technology has the potential to influence user behavior for social benefit, e.g. to reduce environmental impact, but designers are lacking guidance choosing among design techniques for influencing interaction. The Design with Intent Method, a ‘suggestion tool’ addressing this problem, is introduced in this paper, and applied to the briefs of reducing unnecessary household lighting use, and improving the efficiency of printing, primarily to evaluate the method’s usability and guide the direction of its development. The trial demonstrates that the DwI Method is quick to apply and leads to a range of relevant design concepts. With development, the DwI Method could be a useful tool for designers working on influencing user behavior

The design with intent method: A design tool for influencing user behaviour

The official published version can be found at the link below.Using product and system design to influence user behaviour offers potential for improving performance and reducing user error, yet little guidance is available at the concept generation stage for design teams briefed with influencing user behaviour. This article presents the Design with Intent Method, an innovation tool for designers working in this area, illustrated via application to an everyday human–technology interaction problem: reducing the likelihood of a customer leaving his or her card in an automatic teller machine. The example application results in a range of feasible design concepts which are comparable to existing developments in ATM design, demonstrating that the method has potential for development and application as part of a user-centred design process

Collaboration or competition: The impact of incentive types on urban cycling

Bicycling is an important mode of transport for cities and many cities are interested in promoting its uptake by a larger portion of the population. Several cycling mobile applications primarily rely on competition as a motivation strategy for urban cyclists. Yet, collaboration may be equally useful to motivate and engage cyclists. The present research reports on an experiment comparing the impact of collaboration-based and competition-based rewards on users’ enjoyment, satisfaction, engagement with, and intention to cycle. It involved a total of 57 participants in three European cities: Münster (Germany), Castelló (Spain), and Valletta (Malta). Our results show participants from the study reporting higher enjoyment and engagement with cycling in the collaboration condition. However, we did not find a significant impact on the participants’ worldview when it comes to the intentions to start or increase cycling behavior. The results support the use of collaboration-based rewards in the design of game-based applications to promote urban cycling

Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application

Environmental policies in the realm of land management are increasingly focussing on inducing behavioural change to improve environmental management outcomes. This is based, implicitly or explicitly, on theories that suggest that pro-environmental behaviour can be understood, predicted and altered based on certain factors (referred to as determinants of pro-environmental behaviour). However, studies examining the determinants of pro-environmental behaviour have found mixed evidence. It is therefore important that we revisit these theories to assess if the evidence supports their postulations so that a more robust knowledge base can be established to inform land management policies. In this study, we do this using meta-analytic structural equation modelling (MASEM) to explore whether the evidence on determinants of pro-environmental behaviour supports the postulations of some predominantly applied theories of behaviour and/or behaviour change. The study analyses research in four environmental policy areas to identify implications for land management. Evidence from these related environmental areas is expected to provide insights relevant to the land management literature and to allow us to identify the extent to which lessons on pro-environmental behaviour from these other areas can be transferred to the land management context. Our findings suggest a strong evidence base for the Theories of Planned Behaviour and Reasoned Action, Attitude-Behaviour-Context Model, and the Persuasion Theory, but a weak evidence base for the Value-Belief-Norm Theory and the Norm Activation Model. We also found that type of environmental policy area moderates the relationship between different variables. This has key policy implications since, while lessons can be learnt from other environmental policy areas, land management policies aimed at influencing behaviours will need to be tailored to the specific context rather than simply ‘imported’ from other fields. Such context-specific policies may encourage pro-environmental behaviours, and potentially contribute towards improving environmental management outcomes

Persuasion Profiles to Promote Pedestrianism: Effective Targeting of Active Travel Messages

This study recommends novel strategies for tailoring messages to encourage walking, for use in travel planning, Mobility as a Service platforms and other apps which promote sustainable transport behaviour. We suggest strategies based on individual demographic and psychosocial factors derived from the findings of a study of the persuasiveness of different arguments to encourage walking. 402 participants from across the UK were recruited to evaluate 16 pro-walking arguments systematically varied by type of argumentation used, and the values to which they appealed. We explored interactions between these argument features and participants’ personality, travel attitude, age and recent transport mode usage. We report several interesting findings, including that the types of argumentation used, participants’ travel attitude, and their previous transport uses all had no effect on the perceived persuasiveness of messages. Factors which did have an effect on the perceived persuasiveness of messages included the age and personality of the participants and the value to which the message appealed. We also found several complex interactions between these factors, such as that those higher in agreeableness tended to rate arguments emphasising environmental benefits as more persuasive, and that younger participants tended to rate arguments appealing to the health benefits and convenience of walking as less persuasive

The End of the World or Just a Turning Point? Effects of Negative and Positive Wording within Sustainability Campaigns on Social Media

The internet and social media are constantly evolving and providing innovations for communication. Persuasive communication, like advertisements, can be adapted to peoples’ personal preferences and desires based on tracked data. Emotions have been found to play an important role within persuasion. Based on theoretical assumptions of framing and affective priming, we hypothesize different effects of positive and negative messages and mood within social media advertising. To investigate the reception of ads regarding their persuasiveness in sustainability campaigns we conducted an online experiment using a 2x2 between design (N=147) measuring ad evaluation and behavioral intention. Our findings revealed that wording can be an influential factor in persuasive messages towards more sustainability. Positive framing of words led to a better ad evaluation than negative wording. However, behavioral intention was not affected and there was also no enhancing effect of recipients’ environmental awareness

Content validation of the user attitudinal component and factors in green building

The green building performance gap has been well acknowledged in building industry and one of the contributors to these issues is the behaviour of users in the building. One of the element that influences the behaviour of users is the attitude of the user towards the building environment. The consideration of the human aspects especially the user attitudinal component and factor is essential as an approach in improving the building performance. This paper aims to identify the user attitudinal component and factor from the literature and to validate the research instrument by using the content validation method. The procedure of content validity include the conceptualization and development of instrument throughout an extensive literature review and to validate the relevance of the user attitudinal component and factors to be considered in green buildings. Three user attitudinal components and seventeen factors were developed from the extensive review of the literature. Ten experts were chosen to appraise the instrument of research by using a quantitative content validation. Fifteen items were accepted as relevant to the study within the accepted range and two items were eliminated from the research instrument. The study’s output allows the building industry a new insight on what user attitudinal aspect to be considered and integrated when dealing in the development of green building. The output of this study greatly benefits the building designers and managers when designing, constructing and managing green buildings

Social marketing and healthy eating : Findings from young people in Greece

This document is the Accepted Manuscript version. The final publication is available at Springer via http://dx.doi.org/10.1007/s12208-013-0112-xGreece has high rates of obesity and non-communicable diseases owing to poor dietary choices. This research provides lessons for social marketing to tackle the severe nutrition-related problems in this country by obtaining insight into the eating behaviour of young adults aged 18–23. Also, the main behavioural theories used to inform the research are critically discussed. The research was conducted in Athens. Nine focus groups with young adults from eight educational institutions were conducted and fifty-nine participants’ views towards eating habits, healthy eating and the factors that affect their food choices were explored. The study found that the participants adopted unhealthier nutritional habits after enrolment. Motivations for healthy eating were good health, appearance and psychological consequences, while barriers included lack of time, fast-food availability and taste, peer pressure, lack of knowledge and lack of family support. Participants reported lack of supportive environments when deciding on food choices. Based on the findings, recommendations about the development of the basic 4Ps of the marketing mix, as well as of a fifth P, for Policy are proposedPeer reviewe

Influencing attitudes, changing behaviours and embedding a pro-sustainability mindset in the workplace: An innovation diffusion approach to persuasive communications.

Although several sustainability implementation frameworks have been proposed, researchers have not yet proposed theories or models to help organisations speed up the rate of sustainability diffusion and narrow the gap between what is known and what is put into use. This study sought to fill this gap by proposing a sustainability diffusion model. The model was developed from an exhaustive review of the corresponding literature. It uses Rogers' (1962) diffusion of innovations theory and Ajzen's (1991) theory of planned behaviour as a theoretical foundation. The model was tested and its structural architecture was validated in three different sustainability contexts; namely, duplex printing in UK universities; sustainable computing in service-based businesses; and sustainability culture in UK universities. The primary data was analysed statistically using SPSS, and structural equation modelling (SEM) in particular was used to validate the structural architecture of the proposed model. The SEM results indicate that the structural architecture of the theory of planned behaviour is well-founded. All the hypotheses that underline the theory's paths were supported. In contrast, the structural architecture of the diffusion of innovations theory was weakly supported. Some of the paths were rejected in at least two occasions. For example, the relationship between pro-sustainability knowledge and attitude was neither statistically significant nor directional. Moreover, several components of the 'verified' model turned out to be statistically insignificant or were rejected altogether. These were knowledge, perceived self interest, perceived persuader legitimacy, perceived consequences, perceived argument quality, trialability and perceived source credibility. Accordingly, once these constructs were removed and the model was restructured in accordance with the results of SEM analysis, an entirely new version of the 'sustainability diffusion model' emerged (See Figure IX-2). The architecture of the new model suggests that in order to speed up the rate of sustainability diffusion, change agents must emphasise the relative advantage, compatibility, subjective norm and the urgency of the pro-sustainability initiative under implementation and de-emphasise any complexities or risks associated with its operationalisation. Unexpectedly, the new version of the proposed model relies more on Ajzen's (1991) theory of planned behaviour as a theoretical foundation than on Rogers' (1983) innovation-decision process model. In other words, the new model maintained almost all the features of the theory of planned behaviour, but it only absorbed some, but not all, of the components of Rogers' innovation-decision process model. Nevertheless, the new model maintained its holistic nature. It still takes into account both the person-specific and innovation-specific factors that influence the diffusion, adoption and actualisation of pro-sustainability behaviours/initiatives

Joining forces:investigating the influence of design for behavior change on sustainable innovation

Design is a significant driver of behaviour change, enabling, encouraging or discouraging particular practices from taking place. Despite design’s clear influence on behaviours, no overarching framework exists for the effective implementation of Design for Behaviour Change (DfBC) in professional and public contexts. This paper takes a first step to synthesizing current models and approaches of DfBC, covering the thematics of ecological sustainability, safety, health and well-being, and social design. The review is supported by a range of case studies that illustrate the role of DfBC as a driver for sustainable innovation for small and medium size businesses (SME). The objective is to develop a better understanding of how to stimulate ecological and social innovations in SMEs that enable lasting behaviourchange. The findings of the review highlight opportunities and challenges for the effectiveimplementation of sustainable innovation through DfBC, in particular the lack of a holistic evidence base of the current understanding and application of DfBC