How Smart Card Technology Could Be Used for Dynamic Pricing in Transportation Network?

The past decade has witnessed an increased application for dynamic pricing in transportation industry, where firms use various forms of dynamic pricing to respond to market fluctuations and uncertainty in demand. In light of the success in the airline dynamic pricing practice and given the advancement of the ICT technology, the question is raised as follows: can technology adoptions, such as smart card, help the transportation companies, especially public transport operators, to approach the dynamic pricing in an innovative way? By using the case of the smart card adoption in the Dutch transportation industry, this article articulates the opportunities the smart card brings to the dynamic pricing design and use. It is demonstrated that the smart card data gives a dimensional view on the travellers, where both the market segmentation and the travel behaviour could be better studied. It is also argued that the rich segmentation information on the travellers and the increased understanding of the travel behaviour could lead to the level of refinement of the dynamic pricing strategies for the transportation companies. Furthermore, a number of dynamic pricing strategies are proposed that correspond to the discussed smart card dimensions

Informedness and Customer-Centric Revenue management

The recent pervasive adoption of modern IT in the marketplace has profoundly changed information availability to customers and firms. This improved information endowment results in changes in consumer behavior and corporate strategy. This dissertation proposes new theoretical perspectives – firm informedness, customer informedness, and informedness through learning – to re-conceptualize the decision making process of customer-centric revenue management. It consists of three studies. First, using multiple cases in which firms adopt smart cards and mobile technologies in America, Europe, and Asia, we examine the value creation process of the firm using the explanation of firm informedness and investigate how it advances revenue management. Second, we test the theory of consumer informedness and examine heterogeneity in consumer preferences using stated choice experiments. We find the evidence for trading down and trading out behavior and show that the use of mobile ticketing technologies can help firms to build a hyper-differentiated transport market. Finally, using a computational simulation, we explore the opportunity for devising service offerings to capture profitable consumer responses, considering demand-driven revenue and capacity-management. Overall, this research introduces methods, models, and guidelines for organizations to strategize the informational challenge, make informed decisions, and create transformational values to win in today’s competitive network environment

Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

E-COMMERCE IN AGRICULTURE: DEVELOPMENT, STRATEGY, AND MARKET IMPLICATIONS

Marketing,

Toward the future of global corporate travel management

This study aims to develop the global corporate travel management. In details, it reflected the current challenges in travel programme of buyers, discovered future scenarios of business travel and recommended strategic short and long-term actions. The study used qualitative approach to recognize challenges in corporate travel management. Interviews with sourcing and travel managers/assistants from three same size corporate buyers were conducted in October, 2017. Additionally, scenarios were built based on conventional intuitive logics method. Therein, 88 macro-economic and industrial trends were identified through secondary research. Discussions were organized with experts to rank the trends. Main findings from empirical research are a list of challenges in corporate travel management. Additionally, four scenarios “Demand More”, “Brand New”, “More Opportunities” and “No Surprise” were created based on two driven factors: The distribution of airlines standard network in the market share and intensity of tailored made travel services. In each scenario, proposed main travel solutions providers are travel agencies, direct booking aggregators and travel agencies, the internet, and GDS operators respectively. At the end, short and long-term strategic actions such as rewarding travellers when savings and driving toward traveller-centricity were recommended. The study contributed new aspects to the academic world. It built four future scenarios of business travel from corporate buyer’s perspective. After that, it presented scenarios implications and strategic actions for stakeholders. Such approach was not commonly used in previous studies. Besides, the study identified new participant - NDC aggregators – and new roles of GDS operators and metasearch engine in business travel distribution channels. In practice, the study tackled real business issue. It recognized the challenges and gave solutions to improve corporate travel management through short-term actions. Four scenarios and their implications mitigate the consequences of changes and clarify the managers concern. Lastly, long-term strategy navigates the global corporate travel management, at the same time, gradually changes the mindset of manager in suppliers’ negotiation and travel management

The First 25 Years of the Bled eConference: Themes and Impacts

The Bled eConference is the longest-running themed conference associated with the Information Systems discipline. The focus throughout its first quarter-century has been the application of electronic tools, migrating progressively from Electronic Data Interchange (EDI) via Inter-Organisational Systems (IOS) and eCommerce to encompass all aspects of the use of networking facilities in industry and government, and more recently by individuals, groups and society as a whole. This paper reports on an examination of the conference titles and of the titles and abstracts of the 773 refereed papers published in the Proceedings since 1995. This identified a long and strong focus on categories of electronic business and corporate perspectives, which has broadened in recent years to encompass the democratic, the social and the personal. The conference\u27s extend well beyond the papers and their thousands of citations and tens of thousands of downloads. Other impacts have included innovative forms of support for the development of large numbers of graduate students, and the many international research collaborations that have been conceived and developed in a beautiful lake-side setting in Slovenia