Utilising content marketing metrics and social networks for academic visibility

There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars.peer-reviewe

Bibliometric indicators: the origin of their log-normal distribution and why they are not a reliable proxy for an individual scholar’s talent

There is now compelling evidence that the statistical distributions of extensive individual bibliometric indicators collected by a scholar, such as the number of publications or the total number of citations, are well represented by a Log-Normal function when homogeneous samples are considered. A Log-Normal distribution function is the normal distribution for the logarithm of the variable. In linear scale it is a highly skewed distribution with a long tail in the high productivity side. We are still lacking a detailed and convincing ab-initio model able to explain observed Log-Normal distributions-this is the gap this paper sets out to fill. Here, we propose a general explanation of the observed evidence by developing a straightforward model based on the following simple assumptions: (1) the materialist principle of the natural equality of human intelligence, (2) the success breeds success effect, also known as Merton effect, which can be traced back to the Gospel parables about the Talents (Matthew) and Minas (Luke), and, (3) the recognition and reputation mechanism. Building on these assumptions we propose a distribution function that, although mathematically not identical to a Log-Normal distribution, shares with it all its main features. Our model well reproduces the empirical distributions, so the hypotheses at the basis of the model are not falsified. Therefore the distributions of the bibliometric parameters observed might be the result of chance and noise (chaos) related to multiplicative phenomena connected to a publish or perish inflationary mechanism, led by scholars' recognition and reputations. In short, being a scholar in the right tail or in the left tail of the distribution could have very little connection to her/his merit and achievements. This interpretation might cast some doubts on the use of the number of papers and/or citations as a measure of scientific achievements. A tricky issue seems to emerge, that is: what then do bibliometric indicators really measure? This issue calls for deeper investigations into the meaning of bibliometric indicators. This is an interesting and intriguing topic for further research to be carried out within a wider interdisciplinary investigation of the science of science, which may include elements and investigation tools from philosophy, psychology and sociology

Tracing scientific influence

Scientometrics is the field of quantitative studies of scholarly activity. It has been used for systematic studies of the fundamentals of scholarly practice as well as for evaluation purposes. Although advocated from the very beginning the use of scientometrics as an additional method for science history is still under explored. In this paper we show how a scientometric analysis can be used to shed light on the reception history of certain outstanding scholars. As a case, we look into citation patterns of a specific paper by the American sociologist Robert K. Merton.Comment: 25 pages LaTe

The changing face of innovation policy: implications for the Northern Ireland economy

No description supplie

Assessing the performance of technology transfer offices: An analysis of the relevance of TTO’s outcome configuration and aspiration performance

The paper investigates the technology-transfer productivity of Spanish public universities. The proposed approach allows the development of a framework that matches universities’ technology transfer concerns with the need to accurately analyze the role of the outcome configuration of technology transfer offices (TTOs). We analyze technology transfer productivity of Spanish universities during 2006-2011 by computing total factor productivity models rooted in non-parametric techniques, namely the Malmquist index. The results confirm that technology transfer productivity is affected by changes in the configuration of the TTO’s outcome portfolio that result from benchmarking own and market peers’ performance levels. While benchmarking own performance levels facilitates the exploitation of internal resources and yields superior productivity results, changes in TTO’s portfolio based on comparisons with market peers might generate greater operational costs that negatively impact productivity.Postprint (published version

Scientific elite revisited: Patterns of productivity, collaboration, authorship and impact

Throughout history, a relatively small number of individuals have made a profound and lasting impact on science and society. Despite long-standing, multi-disciplinary interests in understanding careers of elite scientists, there have been limited attempts for a quantitative, career-level analysis. Here, we leverage a comprehensive dataset we assembled, allowing us to trace the entire career histories of nearly all Nobel laureates in physics, chemistry, and physiology or medicine over the past century. We find that, although Nobel laureates were energetic producers from the outset, producing works that garner unusually high impact, their careers before winning the prize follow relatively similar patterns as ordinary scientists, being characterized by hot streaks and increasing reliance on collaborations. We also uncovered notable variations along their careers, often associated with the Nobel prize, including shifting coauthorship structure in the prize-winning work, and a significant but temporary dip in the impact of work they produce after winning the Nobel. Together, these results document quantitative patterns governing the careers of scientific elites, offering an empirical basis for a deeper understanding of the hallmarks of exceptional careers in science

Performance measurement : challenges for tomorrow

This paper demonstrates that the context within which performance measurement is used is changing. The key questions posed are: Is performance measurement ready for the emerging context? What are the gaps in our knowledge? and Which lines of enquiry do we need to pursue? A literature synthesis conducted by a team of multidisciplinary researchers charts the evolution of the performance-measurement literature and identifies that the literature largely follows the emerging business and global trends. The ensuing discussion introduces the currently emerging and predicted future trends and explores how current knowledge on performance measurement may deal with the emerging context. This results in identification of specific challenges for performance measurement within a holistic systems-based framework. The principle limitation of the paper is that it covers a broad literature base without in-depth analysis of a particular aspect of performance measurement. However, this weakness is also the strength of the paper. What is perhaps most significant is that there is a need for rethinking how we research the field of performance measurement by taking a holistic systems-based approach, recognizing the integrated and concurrent nature of challenges that the practitioners, and consequently the field, face

Collaboration in sensor network research: an in-depth longitudinal analysis of assortative mixing patterns

Many investigations of scientific collaboration are based on statistical analyses of large networks constructed from bibliographic repositories. These investigations often rely on a wealth of bibliographic data, but very little or no other information about the individuals in the network, and thus, fail to illustrate the broader social and academic landscape in which collaboration takes place. In this article, we perform an in-depth longitudinal analysis of a relatively small network of scientific collaboration (N = 291) constructed from the bibliographic record of a research center involved in the development and application of sensor network and wireless technologies. We perform a preliminary analysis of selected structural properties of the network, computing its range, configuration and topology. We then support our preliminary statistical analysis with an in-depth temporal investigation of the assortative mixing of selected node characteristics, unveiling the researchers' propensity to collaborate preferentially with others with a similar academic profile. Our qualitative analysis of mixing patterns offers clues as to the nature of the scientific community being modeled in relation to its organizational, disciplinary, institutional, and international arrangements of collaboration.Comment: Scientometrics (In press