The effectiveness of the innovative process implemented by SMEs. The results of the empirical research

The essence and the importance of innovation in the process of building the competitiveness of enterprises is widely described in the economic literature. But analysis of innovative activity of companies very often indicates that the innovations introduced to the market do not bring the expected benefits. This leads to the conclusion that very often the innovation activities of enterprises are inefficient and detailed analysis of such cases may identify the key barriers to implementing effective innovation. The modern model for innovative activity indicates that one of the key factors for the success of the innovative activity of enterprises is the proper implementation of introducing new solutions to the market. The problem of the diffusion of innovation involves a number of issues related to the process of spreading and promoting innovation in the market. It is widely recognized that competencies in the area of innovation diffusion are a key determinant of the innovative potential of a company. The author put forward the following research hypotheses: Innovative activities carried out by the surveyed companies are inefficient. The purpose of this paper is to present the problems associated with the effective diffusion of innovation in the SME sector in Poland, with particular emphasis on the barriers in this area. Commonly available statistical data, the author's empirical research results on innovation potential and results of other studies conducted by the University of Szczecin were used to prepare this publication.Preparation and printing funded by the National Agency for Research and Development under project “Kreator Innowacyjności – wparcie dla Przedsiębiorczości akademickiej

The Knowledge Management for Innovation Processes for SME Sector Companies

The complexity and variability of the modern economy means that the informationbecomes a key resource, essential for the proper functioning of anyenterprise and in the broader sense of the country and the national economy.Currently, practically all areas of modern economics are grappling withthe problem of information management, both in theory and practice. It isespecially visible in the attempts to support knowledge management in theareas, which are considered core from the viewpoint of increasing marketcompetitiveness of the company. Knowledge management in the field of company’sinnovative potential or in the area of intellectual capital may serve asan example. This situation forces the search for new solutions of knowledgemanagement in the field of research and evaluation of the innovative potentialof companies. The main purpose of this article is to present an Internetplatform for innovation audit, as a tool which supports knowledge management.An additional goal of this article is to present the preliminary results ofa research carried out by means of the described tools

Infrared Absorption Study of Zn-S Hybrid and ZnS Ultrathin Films Deposited on Porous AAO Ceramic Support

Infrared (IR) spectroscopy is a powerful technique to characterize the chemical structure and dynamics of various types of samples. However, the signal-to-noise-ratio drops rapidly when the sample thickness gets much smaller than penetration depth, which is proportional to wavelength. This poses serious problems in analysis of thin films. In this work, an approach is demonstrated to overcome these problems. It is shown that a standard IR spectroscopy can be successfully employed to study the structure and composition of films as thin as 20 nm, when the layers were grown on porous substrates with a well-developed surface area. In contrast to IR spectra of the films deposited on flat Si substrates, the IR spectra of the same films but deposited on porous ceramic support show distinct bands that enabled reliable chemical analysis. The analysis of Zn-S ultrathin films synthesized by atomic layer deposition (ALD) from diethylzinc (DEZ) and 1,5-pentanedithiol (PDT) as precursors of Zn and S, respectively, served as proof of concept. However, the approach presented in this study can be applied to analysis of any ultrathin film deposited on target substrate and simultaneously on porous support, where the latter sample would be a reference sample dedicated for IR analysis of this film.Peer reviewe

Impact of selected regional characteristics on innovation effectiveness of the SME sector

PURPOSE: The purpose of the study is to try to determine whether there is a relationship between the determinants of a region's innovativeness and the effectiveness of innovation activities carried out by small and medium-sized companies (SMEs) operating in the area. The author formulated the following research hypothesis: (H1) There is a positive correlation between the determinants of a region's innovativeness and the effectiveness of innovation activities carried out by SMEs in a given region.DESIGN/METHODOLOGY/APPROACH: The study is based on the exploratory-descriptive method, which involves the statistical compilation of the collected results in selected analytical contexts. The survey was conducted between July 2023 and September 2023 and included 1,745 companies from all regions of Poland. The analysis uses basic descriptive statistics and measures of innovation effectiveness accepted in the literature. Data was collected through an online survey. Official data published by EUROSTAT and the Central Statistical Office (CSO) were used for comparative analysis of the level of innovation in different regions of Poland.FINDINGS: The article examines the relationship between the specific characteristics of the region (geographically and at the national administrative level) and the measurable effects of the innovative activities of SME companies that operate in the region. The author refers to his own previous research in the field of measuring the effects of innovation activities of SME companies. The article identifies key features of the region that significantly affect the innovative efficiency of the SME sector.PRACTICAL IMPLICATIONS: The research conducted can be used in two main areas/stakeholder groups: (1) regional authorities - shaping regional policies in support of innovation, (2) SME business owners - increasing the efficiency of innovation activities.ORIGINALITY/VALUE: The article presents the results of the Author's own cyclical research. The presented results have not been published and discussed scientifically before.peer-reviewe

Marketing Communication Mix

Bakalářská práce se zabývá analýzou současné marketingové situace společnosti a návrhů v oblasti komunikačního mixu. Základní pojmy a teorie marketingu jsou uvedeny v první části práce. Analytická část je zaměřena na představení podniku a na analýzu současného stavu. V poslední části jsou uvedeny a zhodnoceny navrhovaná řešení.Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.

A Draft of a Corporate Financial Plan

Tato diplomová práce je zaměřena na návrh podnikového finančního plánu. První část práce se zaměřuje na teoretická východiska finančního plánování. Další část je věnována představení společnosti a analýze současného stavu. Následně je navržen finanční plán podniku pro období 2017 – 2019 ve dvou variantách. Poslední část práce tvoří zhodnocení finančního plánu podniku.This master´s thesis is focused on the draft of corporate financial plan. First part of this thesis is focused on theoretical basis of financial planning. Next part of this thesis contains company introduction and its analysis of the current situation. Consequently, it is proposed financial plan for the years 2017 – 2019 in two variants. Last part of this thesis contains an evaluation of the corporate financial plan.

Platforma audytowa jako przykład realizacji benchmarkingu innowacyjności przedsiębiorstw w regionie zachodniopomorskim

The aim of this paper is to present a platform sidelines as a research tool enabling the analysis and evaluation of innovative companies in the Western Pomerania region. The text presents the results of a study carried out by means of the described platform. Audit Platform is a research tool created by the staff of the Department of Management and Economics of Services University of Szczecin. The article uses the results of empirical research conducted by the Department of Innovation Effectiveness