8,311 research outputs found

    Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research

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    This paper reviews the published articles on eTourism in the past 20 years. Using a wide variety of sources, mainly in the tourism literature, this paper comprehensively reviews and analyzes prior studies in the context of Internet applications to Tourism. The paper also projects future developments in eTourism and demonstrates critical changes that will influence the tourism industry structure. A major contribution of this paper is its overview of the research and development efforts that have been endeavoured in the field, and the challenges that tourism researchers are, and will be, facing

    eEnabled internet distribution for small and medium sized hotels: the case of hospitality SMEs in Athens

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    Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet revolutionised traditional distribution models, enabled new entries propelled both disintermediation and reintermediation and altered the sources of competitive advantage. This paper explores the strategic implications of ICTs and the perceived advantages and disadvantages of Internet distribution for small and medium-sized hospitality enterprises (SMEs). Primary research in Athens hotels demonstrates the effects of the Internet and ICTs for secondary markets, where there is lower penetration and ICT adoption. Interviews and questionnaires identified a number of strategies in order to optimise distribution. The analysis illustrates the strategic role of ICTs and the Internet for hospitality organisations and Small and Medium-sized organisations in general. Most hotels employ a distribution mix that determines the level and employment of the Internet. The paper demonstrates that only organisations that use ICTs strategically will be able to develop their electronic distribution and achieve competitive advantages in the future

    THE UTILITY OF ECOTOURISM SPECIALIZED DISCUSSION FORUMS

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    The forum is a site on which one can find answers to some questions that concern him/her. It is a means of promotion of a product/service/company, it can be a site where experience is exchanged, where one can meet other people, a free school in which one can be a teacher and a student at the same time, or even a community. Briefly, the forum can be a way of life on the Internet.forum, internet, promotion, ecotourism

    ANALIZA KVALITETE WEB STRANICA HOTELA S 5 ZVJEZDICA U REPUBLICI HRVATSKOJ

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    The marketing presentation of the overall offering via the Internet is becoming an increasingly important factor in the successful performance of any hotel as a business system. More and more, and to a growing extent, the representatives of hospitality and tourism demand are using the Internet, a modern mass media, to acquire information relevant to the offering. The paper analyses the quality of the Web sites of all Croatian hotels falling into the first category, which gives them the right to carry five stars. This type of sample was chosen with the aim of demonstrating how hotels in the highest category have developed their presentational Internet models. The paper’s hypothesis is: The best hotels have the best-defined Web-page contents. The task of research is to determine whether the actual contents of these Web sites deviate in any way from the established guidelines of the Multi Medial Information Model, which the authors have taken as being an ideal model and which they consider is capable of creating the preconditions to achieving enhanced performance on the tourist market. In accordance with analysis results, the authors seek to suggest measures to improve the current condition of the Internet presentations of the best hotels and the individual segments of their overall product.Marketinška prezentacija cjelokupne ponude putem interneta, postaje sve značajniji faktor uspješnog poslovanja svakog hotela kao poslovnog sustava. Predstavnici ugostiteljsko-turističke potražnje sve češće i u sve većoj mjeri, do relevatnih informacija o ponudi dolaze putem interneta kao suvremenog mas medija. U radu se analizira kvaliteta web Site-ova svih hotela u Republici Hrvatskoj koji su razvrstani u prvu kategoriju, što podrazumijeva njihovo pravo za isticanjem pet zvjezdica. Opredjeljenje za ovakav uzorak ima za cilj ukazati kako hoteli, koji su u najvišoj kategoriji razvijaju svoj prezentacijski model na internetu. Hipoteza u radu glasi: najbolji hoteli imaju najbolje definirane sadržaje na web stranicama. Istraživanje ima zadaću utvrditi eventualna odstupanja stvarnog sadržaja web site-ova s definiranim odrednicama Multimedijskog informacijskog modela (Multy Medial Information Model), kojeg su autori postavili kao idealan i za kojeg smatraju da može stvoriti pretpostavke većeg poslovnog uspjeha na turističkom tržištu. U skladu sa rezultatima analize, pokušat će se predložiti mjere za unapređenje postojećeg stanja internetske prezentacije najboljih hotela i pojedinih segmenata njihovog cjelovitog proizvoda

    The Soft Power of Ephemeral Communities a Short History of Las Vegas Technology Conventions, 1959-2019

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    This article presents an overview of the large Las Vegas–based technology conventions: Comdex, CES (the Consumer Electronics Show), and NAB (the NationalAssociation of Broadcasters trade show)

    Customer empowerment in tourism through Consumer Centric Marketing (CCM)

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    We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real tangible benefits from this development. We outline current and future opportunities to truly place your customer at the centre and provide the organisation with some real savings/gains through the use of ICT Practical Implications: We offer tangible examples for travel industry on how to utilise this new technology. The technology is already available and the ICT companies are keen to establish ways how consumers can utilise it, i.e. by providing ‘content’ for these ICT products the travel industry can fully gain from these developments and also enhance consumers’ gains from it. This can result in more satisfied customers for the travel (as well as ICT) companies thus truly adopting the basic philosophy of marketin
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